Marketing Communication Course Code: MKTG1257 Instructor: Melvin Fernando IMC Plan RMIT International University Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Subject Code: | MKTG1257 | Subject Name: | Marketing Communication | Location where you study: | Saigon South Campus | Title of Assignment: | IMC Plan | File(s) Submitted | G2-SamsungGalaxyTab2-IMCPlan | Student name:
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Executive Summary The purpose of this report is to conduct a foreign market analysis on the chosen market‚ Japan throughout an in-depth and extensive environmental scanning in order to evaluate both the opportunities and threats that may affect the entry of selected company of Secret Recipe Cakes & Café Sdn Bhd. Secret Recipe Cakes & Cafe Sdn Bhd is a Malaysian based company that offers a wide range of fine quality gourmet cakes along with fusion of food and beverages. It has been operated successfully
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words. Paper topics: - An overview of the company. - Basic products and services offered - Report and critique of marketing communications utilized [pic] Table of Contents 1.0 Situational Analysis....................................................................................... 5 1.1 An overview of the company..............................................................5 1.1.1 Basic products and services offered
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RED BULL IMC CAMPAIGN Assignment Objective • IMC can create competitive advantage‚ boost sales and profits‚ while saving money‚ time and stress. • It wraps communications around customers and helps them move through the various stages of the buying process. • This ’Relationship Marketing’ cements a bond of loyalty with customers which can protect them from the inevitable onslaught of competition. • IMC also increases profits through increased effectiveness. At its most basic
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TABLES TABLE 1: SWOT ANALYSIS OF MAGNUM TABLE 2: EVALUATION OF COMPETITORS TABLE 3: CAMPAIGN BUDGET TABLE 4: TARGET AUDIENCE TABLE 5: CREATIVE TARGET TABLE 6: BEHAVIOURAL SEQUENCE MODEL LIST OF FIGURES FIGURE 1: PARTITIONING DIAGRAM FIGURE 2: WORD ASSOCIATIONS OF MAGNUM FIGURE 3: MEDIA SCHEDULE AND COST CALCULATION TABLE OF CONTENTS 1. SITUATION ANALYSIS 1.1 INTERNAL ANALYSIS 1.2 EXTERNAL ANALYSIS 1.3 SWOT ANALYSIS 2. IDENTIFICATION
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Falcon Inc Gunjan Kothari(27) Global Appliance Industry: A Glimpse A consolidated industry with less than 10 companies controlling 50% of the total market. Slow growth pace hence making competition tougher Three major segments: Low price‚ Mid price‚ Very high price Major players:Electrolux‚G.E‚Maytag‚Whirlpool etc. Falcon Inc: A Brief Profile A Publicly held U.S Co A Global player in home appliance industry Wide range of products including refrigerators‚ kitchen appliances‚ washers‚ dryers
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Question: Prepare creative strategy for Sun Chips/ AIUB/ i-Phone? Answer: The creative strategy for Sun Chips can be- • TV Commercial: For sun chips TVC will be the most effective strategy to introduce in the market. The TVC should be shown in the television in perfect time when their target customers are available. Mostly kids are the target customer for chips so the advertising should be shown in TV after their school time and play time in the evening. • Radio: To grab customer attention secondly
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Key Milestone II...……………………………………………………………………... Page 6 1.4 Key Milestone III……………………………………………………………………… Page 7 2.0 Competitor Analysis…………………………………………………………………… Page 8 2.0 Competitor Analysis II ………………………………………………………………... Page 9 2.1 Competitor Market Analysis …………………………………………………………... Page 10 3.0 Consumer Analysis…………………………………………………………………….. Page 11 3.1 Consumer Analysis – Characteristic of Generation Y ………………………………… Page 12 4.0 Product Background…………………………………………………………………….Page 13 4.1 Market Challenges……………
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COMMUNICATION (IMC) According to Wikipedia‚ integrated marketing communications (IMC) is defined as a process for managing customer relationships that drive brand value primarily through communication efforts. Such efforts often include cross-functional processes that create and nourish profitable relationships with customers and other stakeholders by strategically controlling or influencing all messages sent to these groups and encouraging data-driven‚ purposeful dialog with them. IMC includes the
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Producer // Market Researcher Qualifications // Some of B&B’s clients include McDonald’s‚ Coca Cola‚ Intel‚ GM‚ Allstate‚ Lenovo‚ Miller Coors‚ and NCAA (“Leo burnett: Our‚” 2014). Old Spice Background Situational Analysis Company Background // Old Spice falls under the Procter & Gamble Company. The Procter & Gamble Company ranks #28 in the Fortune 500 and its top three competitors are Johnson & Johnson‚ Kimberly-Clark Corporation
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