DELIVERING SERVICES Understanding service products (once more ;) Services are performance‚ rather a thing‚ and they are experienced rather than owned… Customers participate in service delivery. Service delivery occurs in real time. Services have front end and backstage. Services have a core and supplementary elements. … (What else?) Designing and delivering services. Figure 1. Planning‚ creating‚ and delivering services. Service delivery process is configured additionally. Figure 2. Service delivery
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NIGHTINGALE INTERNATIONAL COLLEGE MALAYSIA DIPLOMA IN BUSINESS MANAGEMENT BUSINESS COMMUNICATION ASSIGNMENT (INDIVIDUAL) SEMESTER 4 NAME: LEE SEH NI MATRIX NO: 05-0413-00002 LECTURER: MR SURESH MODULE: BUSINESS COMMUNICATION BATCH: 4 INTRODUCTION I’m student from Nightingale International college‚ My name is Lee Seh Ni. I’m DBM batch 4. I will like to thank Mr.Suresh because teach me about assignment and i also want to thank to my friend Nurul Amalina because she very friendly and
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coherent marketing mix for a new product or service Introduction In this assignment‚ I am going to describe and explain how Apple uses the marketing mix for one of its latest product‚ a mini IPad. Marketing mix Marketing mix is commonly known as the 4Ps: product‚ price‚ place and promotion. These are controllable element and it importantly use when determined and adjusted until the right combination that serve the needs of the product’s consumers. Description of the product The product I have
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Week 1: Consumer Psychology and Marketing Communication PSY/322 June‚ 11 2013 A business needs to have the ability to properly understand their consumer base so they are able to produce products and make marketing strategies that will appeal to the target audience. Consumer psychology allows the business to obtain information that will lead to understanding the consumers. Marketers want to understand many factors related to the consumers personalities and how it influences his or
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introduces selected financial services organization HSBC background briefly. And talk about element of marketing. After that‚ the main content of this report consists three parts: 1.marketing segmentation. It also introduces HSBC how to separate segment‚ basis of segmentation. 2. Market targeting. After segmentation analysis‚ we can find the target customer accuracy. 3. Market positioning. Following the selection of segment to target‚ financial institutions must position their products in the mind of customers
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that it promoted the brand label “Darkie” toothpaste in foreign markets. The use of Al Jolson to promote the product brand “Darkie” had ethical and legal repercussions for Colgate and Hawley and Hazel. This campaign was widely criticized in the United States‚ and Colgate was forced to develop a strategy to repair the damage it suffered with consumer perceptions of the product brand “Darkie” toothpaste. Colgate proposed that the brand name be changed to Darlie‚ Darbie‚ Hawley‚ or Dakkie
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you’ll have a great time with Vodafone‚ but if you’re not happy with your device‚ you’ll need to go back to the company you bought it from to find out what to do next. Once again‚ welcome to Vodafone and thanks for choosing us. Vodafone Customer Services team Your account details Account number 687970078 Mobile number 07449659303 Contract start 14-Jun-13 Minimum commitment end 13-Jun-14 UK minutes 600 UK texts UNLIMITED
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Service Marketing Mix The service marketing mix is also known as an extended marketing mix and is an integral part of a service blueprint design. The service marketing mix consists of 7 P’s as compared to the 4 P’s of a product marketing mix. Simply said‚ the service marketing mix assumes the service as a product itself. However it adds 3 more P’s which are required for optimum service delivery. The product marketing mix consists of the 4 P’s which are Product‚ Pricing‚ Promotions and Placement
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“Difference between Product and Service Market” Product: In marketing mix‚ product is very important elements. Product means the need satisfying offering of a firm. Service: A service is an intangible product that provides benefits to consumers and often involves human or mechanical effort. Service is also a deed performed by one party for another. Differences between Product and Service marketing: I think‚ there is nothing like a "pure product" or a "pure service" in actual life. Most
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DP10 Marketing of Financial Services 16 APRIL 2004 1. 2. 3. 4. 5. 6. Time allowed Total number of questions Number of questions to be answered : Three (3) hours : Five (5) questions : Four (4) questions [25 marks each] Begin each answer to a new question on a fresh page. Answer all questions in English. A blank page is provided at the end of the question paper for rough work. ANSWER FOUR (4) QUESTIONS ONLY 1. (a) (b) (c) Explain the meaning of “marketing” in relation to the banking
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