INTRODUCTION Ingvar Kamprad‚ a Swedish catalogue king‚ founded IKEA in 1947. IKEA is an acronym for his name‚ the farm and hometown‚ Elmtaryd‚ Agunaryd. IKEA has evolved over the years and has developed into a unique concept offering affordable quality home furnishings within numerous stores scattered across the globe. IKEA is guided by a corporate philosophy spelled out in the founder ’s quasi-religious book ’Testament of a Furniture Retailer ’ . IKEA emphasizes on responding to the home furnishing needs
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History of IKEA: IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is a privately held‚ international home products company that designs and sells ready-to-assemble furniture‚ appliances and home accessories. The company is now the world ’s largest furniture retailer. IKEA was founded in 1943 by 17-year-old Ingvar Kamprad in Sweden‚ named as an acronym comprising the initials of the founder ’s name (Ingvar Kamprad)‚ the farm where he grew up (Elmtaryd)‚ and his home parish The groups of companies
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IKEA SUCCESS IN CHINESE FURNITURE Bachelor’s thesis Content of Table Content of Table...............................................................................................................................2 1. INTRODUCTION .........................................................................................................................4 1.1 Background of Study..................................................................................................................4
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Business Model (IKEA International Group) 1. Business Model Canvas Key Partners 1. Suppliers 2. Manufacturers 3. Brand Vendors 4. Service Providers Key Activities 1. Design and Develop Furniture and Home Decoration items 2. Product Planning 3. Inventory Control 4. Marketing and Sales 5. Restaurant 6. Customer Services Value Proposition 1. Offer innovative and comprehensive products with affordable price to customers 2. Advocate self-service for mix and match by customers through uninstalled packaging
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TABLE OF CONTENTS 1 Theoretical Analysis 3 1.1.Background 3 1.2 Literature review 3 1.2.1 Click and Mortar Strategy- integration of two channels 4 1.2.2 Transaction-based and trust-based strategy 6 1.2.3 Corporate website & e-commerce system 7 1.2.4 Summary 9 2 Strategy analysis 11 2.1 Business idea 11 2.1.1 Business Model 12 2.1.2 Vision 14 2.2 Global Strategy 14 2.3 Future challenges 15 3 Web site analysis 16 3.1 Informative communication 16 3.2 Structure
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Falling head first through a tree‚ crashing through branches‚ thinking his life would be gone in the blink of an eye. Then‚ miraculously‚ the parachute strapped to his back gets caught‚ flipping him right-side up and slamming him into the tree trunk‚ giving him the opportunity to live another day. But‚ none of this would stop John Spencer from doing what he loves. The fit‚ 52-year-old‚ chemistry teacher is passionate about many things‚ however he couldn’t decide between his two favorite; teaching
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Sy 1 Julia Sy Professor Jillian Tan ENG 11 R42 6 August 2013 Cultural And Gender Diversity in the Cabaret Right after the final examinations of my senior year in high school‚ my mom decided to take a short weekend trip to Thailand. She had booked a ticket to Bangkok‚ and made plans for the both of us‚ including my sister and my aunt who met us up in Thailand‚ to stay at this apartment-hotel at Wireless Road‚ which was conveniently across Central Chidlom department store‚ a mall
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1. Foreign Trade In the first place the mercantilists laid great empha¬sis on a favourable balance of trade. They held that the strength and richness of a country depends on two things-the possession of gold and silver mines and favourable balance of trade. As all the countries did not possess mines of gold and silver‚ they could built up rich stocks of these metals by exporting maximum of their manufactured articles and import¬ing minimum of commodities from other countries. Highlighting the
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IKEA Case Study Strategic Marketing Plan Review Table of Content 1.0 Executive Summary Pg. 3 2.0 IKEA Company’s Proflie Pg. 4 3.0 Segmentation Base on Applied by IKEA Pg. 5 3.1 GEOGRAPHIC SEGMENTATION 3.1.1 TARGET MARKET SEGMENTS Pg. 5 3.2. DEMOGRAPHIC SEGMENTATION 3.2.1 TARGET MARKET SEGMENTS: Pg. 6 3.3 PSYCHOGRAPHIC SEGMENTATION Pg. 6 3.4 BEHAVIORAL SEGMENTATION 3.4.1 TARGET MARKET SEGMENTS Pg. 7 3.5 IKEA’S POSITIONING STRATEGIES Ph. 7 4.0 Customer
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IKEA: Global Sourcing Challenge [Name of Student] [Name of University] IKEA: Global Sourcing Challenge IKEA is a world beloved Swedish furniture company that started in 1943 as a mail-order business that offered goods purchased from low-priced suppliers. Its founder‚ Ingvar Kamprad helped grew IKEA into a multi-billion manufacturer and producer of self-assembled furniture as it is known today (IKEA‚ 2011). Key to why IKEA products are embraced by people beside quality that
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