STUDENT: | Louis-Claude ROUX | PROFESSOR: | Philippe René Gillet | CASE: Virgin Mobile USA “Pricing for the first time” | DATE: 20/02/2012CLASS: MBS-Entrepreneuriat | PART I) ANSWERS BASED ON MY “GUT FEELINGS” Virgin Mobile targets the 14 to 24-year-olds market. The case lays out three pricing options. Which option would you choose and why? I would go for option number two for several reasons. The first one is that I think offer number one is not sufficiently different from the rest
Premium Virgin Group Richard Branson Mobile phone
Problem Identification On February 1‚ 1973‚ Braniff International Airways announced that it was introducing a 60-day‚ half-price sale for flights between Dallas and Hobby‚ which is Southwest Airlines’ only profitable route. Southwest needs to determine how to respond to this threatening strategic pricing move by Braniff in order to continuously stay ahead of their losses‚ and possibly reduce or eliminate it further for that operating year. Situational Analysis 3Cs: Competition Before Southwest
Premium Texas Boeing 707 Airline
Definition of Ecopreneurship The term “ecopreneur” is derived from two terms which are “entrepreneur” and “ecology. An entrepreneur is a person who undertakes innovations‚ finance and business acumen in an effort to transform innovations into economic goods and who accepts the risks associated with them. (Schaper‚ Michael.2002) He can be anyone who identifies an opportunity in a market and has a belief that it would succeed in the economy and on that belief he starts exploiting the opportunity
Premium Organic food Organic farming Sustainable agriculture
business proposal Today’s world runs on business and commerce. Opportunities for economic development‚ despite the ups and downs of the markets and the variable conditions experienced by national economies‚ translate into a demand for quality business documents that meet the needs of business persons all over the world. Let your proposal stand out from the crowd by using one of Biztree’s business proposal sample templates. It is no longer necessary to employ an army of legal experts and documentation
Premium Microsoft Marketing Microsoft Word
marketers‚ feel that the image of a particular channel in which they sell product does not matter- all that matters is that the right customers shop there and the product is displayed in the right way. Others maintain that channel images- such as retail store- can be critical and must be consistent with the image of the product. Take a position and justify: Whether channel images do not really affect the brand images of the products they sell versus channel images must be consistent with the brand image
Premium Marketing
executive briefing RESEARCH Advanced Institute of Management Research www.aimresearch.org Building a strategy toolkit Lessons from business Written by: Paula Jarzabkowski‚ Aston Business School and AIM Research Monica Giulietti‚ Aston Business School and AIM Research Bruno Oliveira‚ Aston Business School and AIM Research AIM – the UK’s research initiative on management The Advanced Institute of Management Research (AIM) develops UK-based world-class management research. AIM seeks
Premium Strategic management Management
Product standardization Definition : Product standardization in business is the process of developing same product for multiple countries. Advantages: The main advantage of product standardization is cost saving. Cost reduction will give economies of scale. Since you are making large quantities or the same‚ non-adapted product - you benefit from the advantages associated with manufacturing in bulk. For example‚ components can be bought in large quantity which reduces the cost-per-unit. These
Premium Standardization
A product manager investigates‚ selects‚ and develops products for an organization‚ performing the activities of product management. A product manager considers numerous factors such as intended demographic‚ the products offered by the competition‚ and how well the product fits with the company’s business model. Generally‚ a product manager manages one or more tangible products. However‚ the term may be used to describe a person who manages intangible products‚ such as music‚ information‚ and services
Premium Management Marketing Product manager
American Home Products 1. How much business risk does American Home Products face? How much financial risk would American Home Products face at each of the proposed levels of debt shown in case Exhibit 3? How much potential value‚ if any can American Home Products create for its shareholders at each of the proposed levels of debt? (See Exhibits 1 and 2 ) American Home Products currently has low business risk due to the conservative nature of their business. They piggyback on first movers
Premium United States International trade Culture
Product Initiation Document Draft: Online Backup Version1DOCUMENT FOR MWEB DEVELOPMENT REQUIREMENTS This document format will be used to detail simple‚ ad-hoc and detailed requests from MWEB to development to give a high level synopsis of the required development where the compilation of a BRS document is either non-essential or not feasible because of the delivery time or the nature of the request. DOCUMENT FOR MWEB DEVELOPMENT REQUIREMENTS This document format will be used to detail
Premium Customer Customer service Consultative selling