MEMORANDUM TO: Dennis Boyle‚ Senior Project Leader and Studio Manager SUBJECT: Visor product‚ Handspring Executive Summary Handspring‚ the client‚ is asking IDEO to design Visor product in approximately 10 months. The design needs to be fully compatible and less expensive version of Palm V‚ development of which took two years. Such short development time would require IDEO to compromise on its proven development process and sacrifice the emphasis on innovation. Further more‚ Visor needs to be superior
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IDEO Case Study 1. IDEO has a flat organization; there are no formal titles‚ dress codes‚ organizational charts or permanent job assignments. The company is made up of project teams organized around IDEO’s innovation process‚ which is focused on constant brainstorming and prototyping; where no idea is a bad idea‚ in the early stages of a project‚ and trial and error is an expectation on the journey to getting it right. The organization is driven by team collaboration and performance‚ built
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CASE ANALYSIS: IDEO HISTORY IDEO was founded in 1991 by David Kelley‚ Dean Hovey and Bill Moggridge in Palo Alto‚ California. Kelley & Hovey invented the first computer mouse that would eventually be used for the first Macintosh computer. When the company expanded to about 10 offices in the 1990’s‚ there was no hierarchy in the office and maintains a flat hierarchy until today.1 Its motto is “We think to build and build to think”. CASE SUMMARY IDEO is the largest design consultancy firm in the
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EXECUTIVE SUMMARY IDEO‚ one of the world’s largest and most successful product design firms. IDEO is responsible for the development of 3Com’s Palm V hand-held computer. The Palm V’s market success has ingnited mass competition in the hand-held computer industry. This increase in competition has a major 3Com competitor‚ HandSpring to approach IDEO to now design the competing VISOR product. Handspring’s management wants the VISOR prototype to be designed and manufactured in less than half
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ASSIGNMENT 1 Harvard Business Review Case: IDEO 1. What industry does the IDEO company belong to‚ and how would you describe IDEO’s “value proposition” (what customers anticipate from IDEO’s services)‚ in contrast to that of other competitors in that market space? (Please include a few other typical customers‚ and analyze differences in words or a table format). IDEO belongs to a new industry of design consultancies. IDEO is a global design firm that takes a human-centered‚ design-based
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improve its efficiency and quality through practical inventions. IDEO was founded by David Kelly in 1991 and is one of the most influential product development firms in the world today. It uses design thinking to create products ranging from high tech equipment to the squishy handles that we find on our toothbrushes. They create up to 90 new products annually and are experts at applying the innovation process. 2. Culture of Innovation IDEO is guided by an innovative culture and they believe that being
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HBS Case IDEO Product Development EXECUTIVE SUMMARY IDEO‚ arguably the most successful design firm in the world‚ has been in the creativity and innovation business for over 20 years. IDEO started with a merger of three design companies‚ which brought together the capabilities to offer the design‚ development‚ and manufacturing of products for client companies. IDEO practices a non-formal five-phase process for development of a project‚ which uncovers the successes and failures of a
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Ideo’s process: - Creation of "hot teams" -Multidisciplinary -Group leader assigned based on their abilities to work with their groups - Brainstorming - Rapid prototyping - Observing and listening to customers - Thinking of products in terms of verbs rather than nouns - Understand market/technology constraints - Observe real people in real situations - Evaluate and refine prototypes - Implement new concept for commercialization Ideo’s culture/organization/management: : - Employees
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quality through practical inventions. IDEO is an innovation company that have designed many products ranging from high tech equipment to the squishy handles that we find on our toothbrushes today. Brainstorming is a simple but essential process that is highly valued by IDEO. The members of the team start by finding out key information of the product such as the background and its safety requirements‚ aimed at allowing them to better understand the product that they will be working on. A ground
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lessons did IDEO possibly learn from the Simmons project? If you were a consultant what would you recommend IDEO in order not to make the same mistakes again? ( also own suggestions are welcome). Answers: Answer 1: Although IDEO has been working very hard for the project assigned by Simmons‚ there were some problems that lead Simmons to not reach its goal. In fact‚ they received no reaction from customers. This is due to the fact that the process of disclose new products to the customers
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