Managerial Marketing Instructor Susan Sasiadek 6/19/11 “Zumiez is a mall based specialty apparel store founded by Tom Campion and Gary Haackenson in 1978” (wikipedia.com‚ 2011). This store offers clothing and action sports gear for skaters‚ snowboarders and surfers‚ skateboarders and motocross racers. Zumiez corporate offices are in Everett‚ Washington‚ but there are currently 400 stores open in 37 states (zumiez.com‚ 2011). Looking at the demographic factors used in marketing Zumiez products
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Expanding the product mix The product mix is the total range of products offered by the business. By expanding their product mix‚ the profits will increase in the long term. It is used to adapt to the ever changing tastes and preferences of the customers. Air Asia’s marketing objectives to expand the product mix include: - New routes and destinations all over the world. - Flights to Americas and other Western countries - Further destinations with Air Asia X. - Improving the Do-It-Yourself
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direct/ indirect experience paradigm to a common marketing scenario: product trial versus product advertising. The specific contributions of attitude strength and typw of behavior are examined‚ and results show that when ottitudes are based on trial they predict purchase very well. When attitudes are based on advertising‚ however‚ attitude-behavior consistency is significantly reduced. Implications for when attitude models should be applied in marketing research and practice are discussed. Attitude-Behavior
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Why Implement Product Safety Product safety is important to both manufacturers and consumers. Most of the company today does apply product safety management in their company to reduce unwanted inccident to happen. By implementing product safety management into the organization‚ it enable to reduce accidents‚ reduce product recalls‚ reduce insurance premiums‚ increase the safety and quality of products‚ provide a more defensible product and company in the event of litigation‚ and minimize the chance
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Case Study 1 : 1. What are some of the things IKEA is doing right to reach consumers in different markets? What else could it be doing? A: IKEA is a global brand with thousands of stores around the world. It is successful because it provides unique value proposition to its customers-sophisticated design at extremely low price. IKEA procures its raw materials from multiple of companies around the world and thus it can save a lot of money and charge low price to the customers. Though IKEA is a Swedish
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------------------------------------------------- PRICE of Marketing Marketing is a continuous sequential process through which management in the hospitality industry Plans‚ Researches‚ Implements‚ Controls‚ and Evaluates activities designed to satisfy customer needs and wants. P - Planning R - Research I - Implementation C – Control E – Evaluate ------------------------------------------------- Evolution of Marketing Eras VS Marketing Management Philosophies *
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Imagine this you’re climbing a mountain but then all of a sudden your rope snaps. You fall a good amount then you finally land. You radio for help. But the question is‚ who’s fault was it? Yours‚ you didn’t buy a good brand of rope or you weren’t properly prepared in other words. When rescue comes you end up risking the lives of others‚ should you being in trouble or held accountable for your actions? People who put themselves in life or death situations on purpose should be held accountable
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changed economic conditions are affecting consumer behavior and attitudes. Can the marketing strategies based on the understanding of the consumers in the prosperous times still hold water now? Consumers are changing their behavior in several different ways and various underlying attitudes and values govern these changes. It is critical for us to re-look at the consumer and refresh our understanding to fine tune the marketing strategies. 2. Segment and decide Not all the consumers react to the environmental
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Developing Your Own Theory of Personality In this assignment‚ you are to develop your own theory of personality. You may draw upon other theories‚ but it should be an original one. The basic topics that need to be covered in your theory are listed below. Make sure that you support your theory with previous theories‚ logic‚ and/or psychological research. The paper should be at least seven pages double spaced; although‚ you will probably need to go beyond seven pages to explain all aspects of your theory
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Everyday Applications What is your EQ? Lucas Ward 1. Imagine you’re on an airplane and it suddenly begins rolling dramatically from side to side. What would you do? (It would not be rolling. It would be pitching from side to side) answer- c. a little of A and B. 2. Imagine that you expect to earn an A in a course you are taking‚ but you get a C on your midterm exam. What would you do? Answer- A. Develop a specific plan to improve your grade‚ and resolve
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