Email: hafizul.islam@vu.edu.au Welcome to BHO2259 Product and Services Innovations Dr. Hafizul Islam BHO2259 About Product and Services Innovations (PSI) Development‚ innovation and commercialization of new products and services is crucial About Product and Services Innovations (PSI) New products and services are developed Existing products are revised and innovated Explore new market opportunities Exploit existing market opportunities Three core areas/sections will
Premium Innovation
Characteristics of market economy The Resources Needed to Create Wealth What is needed to create wealth? Within the marketplace‚ there are many resources that go into the production (input) of goods and services. These resources can be grouped into four categories. These categories are land‚ labor‚ capital‚ and entrepreneurial ability. The land category consists of not just land‚ but all natural resources‚ water and air. Labor is all the work that is performed by man. Capital is industrial
Premium Supply and demand
CHAPTER 12 ::: SETTING PRODUCT STRATEGY SUMMARY ::: Product Characteristics and Classifications Product Levels: The Customer Value Hierarchy The marketer needs to address five product levels. Each level adds more customer value‚ and five constitute a Customer value hierarchy. Core benefit: It is the fundamental level. It is the benefit the customer is really buying. Basic product: The marketer has to turn the core benefit in to the basic product. Expected product: A set of attributes and conditions
Premium Marketing Product management Brand management
ISSN 1392-2785 ENGINEERING ECONOMICS. 2008. No 1 (56) COMMERCE OF ENGINEERING DECISIONS Theoretical Aspects of Product Positioning in the Market R ta Ostasevi i t Kauno technologijos universitetas K. Donelai io g. 73‚ LT-44029‚ Kaunas The article consists of fourteen parts‚ starting with the introduction where the novelty‚ the problem of the research‚ the object of the research‚ the purpose of the research and the research methods are described. The purpose of the article is systemization and
Premium Marketing
If developed in a sustainable manner‚ indeed it can be a powerful economic growth engine for the country. Travel Agency is one of the popular businesses in the tourism industry. A travel agency is a private retailer or public service that provides tourism related services to the public on behalf of suppliers such as airlines‚ car rentals‚ cruise lines‚ hotels‚ railways‚ and package tours. In addition to dealing with ordinary tourists most travel agencies have a separate department devoted to making
Premium Cost Costs Management accounting
ASSESSMENT: BSBMKG413A – Promote Products and Services Assessment Activity 1. Consider this scenario. Eden Beauty the organisation you work for wants you to create an advertisement or plan a promotional activity for a new range of skin care products. They have stipulated the following requirements 1. The ad or promo activity should focus on the organisations reputation for providing luxury products made from all natural ingredients. 2. The advertisement should be pale pink and black 3. You should
Premium Marketing Advertising
and research strategies on product-service systems P.P. Wang*‚ X.G. Ming‚ D. Li‚ F.B. Kong‚ L. Wang and Z.Y. Wu School of Mechanical Engineering‚ Shanghai Jiao Tong University‚ Shanghai‚ PR China (Received 17 May 2010; final version received 12 October 2010) As present trends in economic and population growth continue‚ the natural environment is increasingly being stressed. More and more researchers‚ institutes and programmes have paid attention to product-service systems (PSSes) in the last
Premium Product management Service system
Chapter 4 – Product and Service Design TOPIC Product and Service Design Trends in Product & Service Design Product or Service Design Activities Reasons for Product or Service Design Design for Operations Sources of Ideas for Products and Services The Design Process Quality Function Deployment Reverse Engineering Design for Manufacturing Manufacturability Legal‚ Ethical‚ and Environmental Issues Regulations & Legal Considerations Research and Development (R&D)
Premium Design Engineering
SUMMER TRAINING PROJECT REPORT ON SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF BACHELOR OF BUSINESS PRODUCTS & SERVICES |TRAINING SUPERVISOR |SUBMITTED BY:- | | |GURPREET SINGH | |( BRANCH SALES MANAGER) |ENROLLMENT
Premium Clinical trial Broker Project management
MARKETING ESSAYS 236 – Product and service classifications Products and services wide range‚ whether for personal use or business. Tangible‚ intangible. Depend on function they serve. Can be raw‚ unfinished or final goods. Generally classified depending on domestic use (final) or conducting business (further processes) Organisation‚ person‚ place and idea (IS) marketing OPPI Organisation marketing - Activities to sell the org Create‚ change‚ maintain the attitudes and behaviour s of target
Premium Marketing Advertising Business