The Influence of Customer Satisfaction and Switching Costs on Customer Retention: A Survey of Retail Internet Banking Users in Hong Kong WONGChjBo BSc(Hons)‚ MBA‚ MA‚ MSc Student ID No. 9911675L International Graduate School of Management Division of Business and Enterprise University of South Australia A Thesis submitted in total fulfillment of the requirements for the degree of Doctor of Philosophy in Business and Management 24 January 2005 TABLE OF CONTENTS Page No.
Premium Bank
A Study on Brand-Switching Behavior and Promotional Strategies for High-End Airline Flight Services Mihir Dash* and Jacob Alexander** This study analyzes the impact of different promotional programs on the brand-switching behavior of students with respect to premium flight services to determine the ‘optimal promotional mix’ that service providers should offer. This study uses the Markov brand-switching model in combination with game theoretic techniques to find the optimal promotional mixes
Premium Game theory Malaysia Airlines Low-cost carrier
AN ANALYSIS OF BRAND SWITCHING BEHAVIOUR SUBMITTED BY ABSTRACT: A proposed integrative approach measured consumer response to various incentives to switch brands. The response measure consisted of both actual behavior (i.e.‚ switching behavior) and an evaluative measure‚ which underlies the behavior. Self-perception theory was utilized to assess consumer switching behavior in response to intrinsic versus extrinsic motives. The integrative approach
Premium Brand Advertising Branding
Communicative functions and reasons for code switching : A Malaysian perspective. PARAMASIVAM MUTHUSAMY PhD Universiti Putra Malaysia 43400 UPM Serdang‚ MALAYSIA. param@fbmk.upm.edu.my Abstract: Though codeswitching research may vary from context to context and situation to situation‚ the common factors for code switching will be threefold. That is‚ code switching deals with languages in contact. In interactive social situations code switching will be the use of more than one
Premium Linguistics Multilingualism Diglossia
Code-Switching at NUML Abstract Code Switching usually occurs in bilingual societies. The sociolinguistics aspect of Code Switching involves various factors including society‚ prestige‚ and education system and determines the reasons of Code Switching because of socio cultural environment. This research presents an analysis of Code Switching at NUML with in parameters of sociolinguistics context. However‚ data has been analysed only on Code Switched sociolinguistic patterns used by NUML students
Premium English language Sociolinguistics Linguistics
Cost‚ Task-Switching‚ Repeating Tasks Task Switching Cost’s Time Brooklyn College City University of New York Abstract A replication of Task Switching Monsell 2003 experiment was done‚ which predicts a time cost when switching tasks. 18 participants had to complete 100 randomized trials‚ switching between task-repeat and task-switching trials. Reaction Times (RT) were recorded and reflected by experimenters‚ to determine that there is a time cost involved when switching tasks as opposed
Premium Experiment Stanford prison experiment Student's t-test
multilinguals tend to switch languages within the sameutterance. This phenomenon is referred to as code-switching. Eyamba Bokamba‚ a professor of Second Language Acquisition at the University of Illinois defines code-switching as‚ ’ [...] themixing of words‚ phrases and sentences from two distinct grammatical (sub) systems across sentence boundaries within the same speech event’ (Bokamba‚ 1989). Code-switching is then one phenomenon that results from bilingualism and multilingualism. Sociolinguists have always
Premium Multilingualism Linguistics Second language
the effect that task switching has on performance. Thirty eight students participated in this experiment. They were asked to complete both repeating and switching tasks. The 100 total tasks were fully randomized with 50 task repeating and 50 task switching. It was hypothesized that when a participant will be asked to switch a task over repeating one‚ he or she will be significantly slower in reacting. The collected data revealed that in fact‚ the reaction time for task switching trials was significantly
Premium Scientific method Cognitive science Hypothesis
IJMBS Vol. 1‚ Issue 3‚ September 2011 ISSN : 23 30-9519 (O nline) | IS S N : 2 2 3 1 -2 4 6 3 ( Pri n t ) An Empirical Research on Factors Affecting Mobile Subscriber Intention for Switching between Service Providers in India 1 1‚2 G. N. Satish Kumar‚ 2H. Vani‚ 3S. Vandana Dept of M.B.A.‚ Auroras’ Pg College‚ Moosarambagh‚ Hyderabad‚ Andhra Pradesh‚ India. 3 Auroras Pg College‚ Ramanthapur‚ Hyderabad‚ Andhra Pradesh‚ India. Abstract This empirical study has investigated the
Premium Factor analysis Service Psychometrics
SYNOPSIS 1. TITLE: “Factors responsible for Brand switching from Samsung to Nokia in smartphones in Indore region ”. 2. BRIEF OVERVIEW: 15 years ago‚ having a mobile phone was considered a luxury‚ but now it is a very common commodity. Just look around and you will see someone talking on a mobile phone. This device has become an integral part of our life. It is very interesting to see how the mobile handset market has evolved from ten years before to what it is now. What is even more
Premium Mobile phone Smartphone