Metabical (Case study) Case Facts • Metabical is a prescription drug produced by Cambridge Sciences Pharmaceuticals (CSP) for weight loss. • It was the first and only prescription drug to obtain FDA approval for weight loss (overweight category) drug. • The company had conducted an elaborate market research program for identifying the target segment and positioning the product. • Competitors: FDA approved OTC drug Alli. • Marketing strategy: – DTC advertising- celebrity endorser‚ TV‚ radio‚
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EMPLOYEE TURNOVER AND MOTIVATION AT THE WORKPLACE FOREST CONSERVATION BOTSWANA Prepared by: Judith Nomvuyo Ndlovu 1.0 Introduction Forest Conservation Botswana (FCB) is a company registered under the Botswana’s companies’ Act and mandated to manage the Tropical Forest Conservation Fund (TFCF) in Botswana. The company is a non-profit making entity and is directed by the Ministry of Environment‚ Wildlife and Tourism on behalf of the Governments of Botswana and the United
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272593 BUS 474 A 02/14/2011 Metabical After spending millions of dollars for ten years in research and development‚ Metabical was finally able to receive FDA approval‚ making it the first and only drug to receive FDA approval to meet the needs of customers who have been trying to lose weight. Like with any other new product‚ numerous issues need to be considered before Metabical is actually introduced in the market. Decisions about pricing‚ packaging and demand forecast of the product are key
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Homework week 7 1. Why do corporations employ investment bankers? Corporations rarely issue securities while Bankers do it all the time. Bankers with their experience can help issuers to design adequate security‚ obtain a wide distribution and get a fair price for it. Investment bankers have experience in the sale and distribution of securities. They have sales networks and are constantly in touch with the financial market. 2. Identify the primary market functions of investment bankers. The primary
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Case study : Metabical Positining and communication strategy for a new weight-loss drug Question 1 – How should Printup think about the segmentation of potential Metabical consumers? Who is the optimal target consumer? They should target women less than 65 especially (exhibit 2). They seem to be more aware than men to their weight. But most of the population (men and women) are now more conscious that losing weight is important for health. We can talk about normal customers including young
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[pic] Business Case Metabical Version 1.0 ● October 21th‚ 2010 [pic] Work Group Metabical – Business Case |VERSION: 1 |REVISION DATE: 10/21/2010 | |Team Members | |Eduardo Lins |[Email] |[Telephone]
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B Problem Statement Barbara Printup must determine the packaging for Metabical that will best capture the accurately forecasted demand of the target market. With many substitutes for weight loss in a variety of packages and price points‚ it will be important to create a package that can be priced in a way to both drive sales and continued use of the 12-week drug. Printup must also develop a pricing model to align with the packaging and the price expectations of the target market. Since this is
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• What is the decision making process for Metabical? ◦ Who is involved? ◦ What role do they play? ◦ What are the stages in the process? In the launch of Metabical for the US market‚ several marketing decisions need to be made to bring a viable product into the market to maximize market penetration and gross margins over the PLC and to best serve the needs of the customers The players are • Health Care Professionals ◦ Will prescribe Metabical to their patients ◦ Can influence Insurance Companies
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Research Paper Importance of having a Sustainable Differential Advantage in a competitive market Introduction HP the 2nd largest computer maker has decided that it may spin off its computer business. HP ’s market-startling move follows that of IBM‚ which was the biggest technology company until it was usurped a few years ago by HP. IBM sold its PC division to Chinese manufacturer Lenovo in 2005. Welcome to the world of PC manufacturers where competition is cut throat. But there is one
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ation in matlabThe MathWorks - Support - Differential Equations in MATLAB file:///C:/aainfors/Tech/work/Phys321/The%20MathWorks%20-%20... home Worldwide st ore cont act us si te hel p Ri chard Sonnenf el d | My a ccount | Log out Products & Services Industries Academia Support User Community Company Product Support 1510 - Differential Equations in MATLAB Differential Problems in MATLAB 1. What Equations Can MATLAB Handle? 2. Where Can I Find Tutorials or Additional
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