CRM system implementations. By studying the two articles which discussing on success-failure of CRM‚ we found that by understanding the CRM system‚ we could prevent the potential failure and optimize the system at it’s the best. It is organization priority to understand the basis before implementing the system. A good CRM will really benefit the organization and it is dynamic‚ change and grows over time and usage. Article Review Both articles relates on Customer Relation Management (CRM)‚
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Running head: MARKETING ARTICLE REVIEW Marketing Article Review Marketing Article Review According to Kotler and Keller‚ authors of A Framework for Marketing Managemet‚ “a niche is a more narrowly defined group within a segment” (2012‚ p 111). A niche is like discovering the rarest gem in the world‚ because there is only one of it’s kind and belongs to only one person. In other words a niche spawns specialization. More specifically‚ “Customers have a distinct
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Article Review Week 1 Dana M. Williams Liberty University Article Review Week 1 Ray‚ K.‚ & Berger‚ B. (2010). Challenges in healthcare education; a correlational study of outcomes using two learning techniques. Journal for Nurses in Staff Development‚ 26(2)‚ 49 – 53. This research study compares electronic blended instruction technique with instructor led delivery of the same content and examines the correlation between the two delivery methods. Healthcare organizations are strapped
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interests damage to public health system and analyzes the issues around corruption. Therefore‚ the author according to the instance analysis advocates improving the transparency of drug sales. The author provides three approaches to innovate the corruption of pharmaceutical companies which are fines and criminal penalties for illegal behavior‚ tax policy to promote specific corporate activities and new forms of prescription drug pricing‚ such as RBP and VBP. Nevertheless‚ Trueland’s main idea is about
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presented and described‚ and the implications for practice and research are discussed. faculty—to help them design more effective learning environments. BASIC ELEMENTS OF THE THEORY Even a casual reading of the extensive literature on student development in higher education can create confusion and perplexity. One finds not only that the problems being studied are highly diverse but also that investigators who claim to be studying the same problem frequently do not look at the same variables or employ
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Organizational Behavior BADM 234-04 Dr. Bell Chen Jiaxin Jan 30th‚ 2014 Starbucks Sees China Growth Despite Tea-Drinking Culture Article Summary of Chapter Three I find an article related to organizational culture and socialization. In my mind‚ the main concept of chapter three is the organizational culture‚ socialization‚ and mentoring‚ which indicating that appropriate culture will benefit a lot to organizations. Starbucks credits its growth in China to the 500 new stores that were
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DISCOURSE AND GENRE: THE ANALYSIS OF STRUCTURE AND PATTERN OF JOURNAL ARTICLE IN CONAPLIN 6 I. INTRODUCTION The demand for scholars to publish journal-article is increased due to the need to develop education quality in Indonesia. In the era knowledge and globalization‚ the ability to write scientifically becomes very important. Therefore‚ the fact that the number of research papers emanating from universities in Indonesia is just a seventh of the total published by neighbouring Malaysia has
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YOU ARE YOU Identities can be lost and found‚ despite their importance and significance. ANGIE SHUM reports on the changes that many people may experience and a guide to help prevent it. "Crème brûlee can never be jello‚ YOU can never be jello." When Julia Roberts stated this line to the vulnerable Cameron Diaz‚ in "My Best Friend’s Wedding"‚ she wasn’t criticising the pros and cons of food‚ she was conveying her opinion on being yourself. Crème brûlee a rich dessert containing
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Female Divine Article Introduction The purpose of this brief paper is to identify and summarize a scholarly article which discusses some aspect of the female divine in today’s contemporary culture. The article chosen for this purpose is entitled Embracing Women’s Inner Goddess‚ written by Andrew Adam Newman‚ and focuses on a popular use of goddesses in modern advertising. Summary Newman’s article discusses the advertising and marketing angles taken by Gillette‚ the razor company. In 2001‚
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How to Write an Article Review Writing an article review‚ which is also sometimes referred to as an article critique‚ is a special type of writing that involves reading an article and then providing the reader with your personal take on its content. In general‚ article review essays should start with a heading that includes a citation of the sources that are being reviewed. The first paragraph‚ which is the introduction to the article review‚ should provide a summary of the article highlights. This
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