believably good looking what is she wearing?) is walking in a big‚ packed food court during lunchtime. Other people of all ages can be heard and/or seen in the background‚ all eating all sorts of fast food meals. Fast food restaurants such McDonald’s‚ KFC (just check if it must be Kentucky Fried Chicken and Hungry Jacks can also been seen in the background. The atmosphere seems stressful and shaky. A family (mum: in her early thirties‚ wearing an apron over clean clothes‚ dad: in his late thirties
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consumers will tend to compare prices before the make decision. The dependent variable for our research project is choices of fast food restaurant. There will be many choices available for the university student to choose from. For example‚ McDonalds‚ KFC‚ Pizza Hut‚ and Burger King. We will find out how the independent variable will affect the dependent variable. 1.2 Hypothesis H1(null): There is no relationship between product quality(taste‚ appearance‚ texture) and the choices of fast food restaurant
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Dave Thomas Dave Thomas was an All American philanthropist as well as a most successful business man. Thomas was the founder and CEO of Wendy ’s Old Fashioned Hamburgers‚ which became popular for its square patties. He is also known for personally appearing in eight hundred television commercials for the chain from 1989 to 2002‚ more than any other person not just in the fast food industry but in television history (Newsweek 1). He created such an atmosphere in these ads that much of the
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environment there are many factors that will effect the decision making in any organisation. To overcome and analyse these factors organisation can categories it in to PESTLE model which is considered as below. The macro-environmental or external factors of KFC can be identified by using PESTLE analysis which stands for Political‚ Economic‚ Social‚ Technology‚ Legal and Environmental. Political factors: This factor mainly deals with the government policies and procedures which is worked out through legislation
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American restaurant franchise which mainly sells sandwiches and salads. Subway‚ as the largest single-brand restaurant chain globally‚ keeps the fastest growing franchises in the world with 37000 restaurants in more than 100 countries. (subway.com) KFC (Kentucky Fried Chicken) is the world’s largest chain of fried chicken fast food restaurants. It is also the second largest restaurant chain after McDonald’s‚ with over 17‚000 outlets in 105 countries. (KFC.com) Part II: Industry analysis by Five
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Available online at www.sciencedirect.com Available online at www.sciencedirect.com Energy Procedia Procedia 13 (2011) 4055 – 4062 Energy 00 (2011) 000–000 Energy Procedia www.elsevier.com/locate/procedia ESEP 2011: 9-10 December 2011‚ Singapore The Culture Influence on the Collectivism of Chinese Customers Behavior in the Fast-food Industry Yu Wang a‚ Changbo Shi a‚ Yalan Gu b‚ Yong Du c‚* Tourism Management & Cuisine School‚ Harbin University of Commerce‚ Harbin‚ P.R. China b School
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with other countries’ styles II. Support topic 1: Fast food restaurants are those that offer foods in a short time and customers have to serve themselves on their own there. A. Quick service B. Cheap C. Easy to take out Examples: McDonald’s; KFC; Pizza Hut III. Support topic 2: Chinese food restaurants are those offer Chinese traditional foods with conventional gastronomy. A. Much more delicious and suitable for Chinese B. Good environment C. Offer an enjoyable atmosphere for wedding feast
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GAC002 Assessment Event 4: Academic Reseacher Essay | The Fast Food Industry | | | Student’s Name: Alexandra Student ID: QING21632 Teacher: Lynken Ghose Due Date: August 27th 2012 Word Count: 1162 Word Count: 979 Student’s Name: Alexandra Student ID: QING21632 Teacher: Lynken Ghose Due Date: August 27th 2012 Word Count: 1162 Word Count: 979 Question: Define the idea of “fast food”. How has fast food affected the food industry in China? Has it become a more prevalent or less
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............................................................................................ 4. Have you eaten in a Fast Food chain in last week? ← Yes ← No 5. If yes‚ which ones? ← AFC ← McDonald`s ← KFC ← Dominos ← Pizza hut ← Subway 6. Which is your favorite Fast Food chain? ……………………………………. We want to ask you some general questions about a particular Fast Food chain‚ AFC. 7. Have you heard of this restaurant
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or behavior or who have might require separate products or marketing mix. In KFC‚ they have considered four variables for market: 1. Geographic segmentation 2. Demographic segmentation 3. Psychographic segmentation and 4. Behavioral segmentation. 1. Geographic Segmentation Dividing the market into different geographical units such as nations‚ states‚ regions‚ countries‚ cities or neighborhood. Geographically‚ KFC is used in every part of the country as well as all over the world. They focused
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