INTRODUCTION Dulux is the top brand of good quality paint offering “do it yourself” users to achieve lasting good looks. Dulux products are vary from country to country‚ as they are tailor made to meet the needs of local people. Dulux paint main aim is to help the people to create a decorative environment with confidence. Dulux is the largest paint suppliers with 130 outlets. Task 1 Marketing Audit: “Marketing Audit is a systematic independent and periodic analysis of a company
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[Type the company name] | ICI paints | Operations management | Submitted by: | Sidra Shahid 03‚Dec 2011 | This paper is developed to meet the Operational management course requirement at Lahore School of Economics BBA IV. | Introduction ICI paints is working for two hundred and thirty years as a leading paint manufacturer company worldwide. It has 120‚000 employees in 166 countries that are dispersed in five basic regions namely BRICKA‚ EMIYA‚ and areas that come under Pakistan
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broken colour effect paints. This demand for special effects paints was realized by ICI Dulux Trade Paints and they introduced a new product for fulfillment of demand for broken effect. Competitors of Dulux getting aware of market demand they also launched special effects paints and at cheaper cost to consumers. The entrance of competitor turned the sale of Dulux products down. As Marketing Consultant this is a report to Marketing Manager‚ stating the Marketing Audit‚ SWOT analysis‚ segmentation‚ branding
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Michael Porter’s Value Chain and Gaining a Competitive Advantage The more value an organization creates‚ the more profitable that organization likely will be and by providing more value to your customers‚ the organization is gaining a competitive advantage. Understanding how your company creates value and looking for ways to add more value are critical elements in developing a competitive strategy. The concept was first introduced by Michael Porter in his 1985 book “Competitive Advantage.” A
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Michael Porter 5 Forces Porter’s five forces of competitive position analysis is a simple framework for assessing and evaluating the competitive strength and position of a business organization that formed by Michael E. Porter of Harvard Business School in 1979. Basically‚ the concept of this theory is actually based on the five forces model that uses to determine the intensity of competition and market attractiveness. Therefore‚ strategic analysts are often to use Porter’s
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I. Operational Effectiveness Is Not Strategy According to Porter‚ various management tools like total quality management‚ benchmarking‚ time-based competition‚ outsourcing‚ partnering‚ reengineering‚ that are used today‚ do enhance and dramatically improve the operational effectiveness of a company but fail to provide the company with sustainable profitability. Thus‚ the root cause of the problem seems to be failure of management to distinguish between operational effectiveness and strategy: Management
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Michael Porters Strategy Michael Porter is the University Professor (the highest honor in Harvard University) in Harvard Business School. He is acknowledged as the father of competitive strategy. He has two main theoretical perspectives; one is “the five forces model of competition”‚ and the other one is just the “three competition strategies” (Michael Porters Strategy). The three competition strategies are cost leadership strategy‚ differentiation strategy and segmentation strategy. These strategies
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Michael Porter’s video discusses how to gain competitive advantage and in the market place using specific strategies. Competitive advantage is the positioning of a company in its competitive environment. The starting point to have superior competitive advantage is to “improve faster than the competitors can catch up”‚ and this requires strategies. One of the strategies is broad differentiation which is defined as having a unique benefit over the competition. In other words you need to market a product
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In General Motor (GM) in relations with their external environment‚ there are many elements in which (GM) as a company will have no control over when conducting it business. In the “Five Forces Model” ‚ Michael Porter provide an suggestion and analysis regarding the forces which companies like (GM) will have no control over such as: 1. Who their immediate rivals will be‚ 2. Who the potential entrants are‚ 3. their customers‚ 4. suppliers and 5. Substitute products that will be purchased over (GM)
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Title: ICI Pakistan Ltd. (ICI) - Financial and Strategic SWOT Analysis Review Price: $125.00 Provider: GlobalData Date: 04 Jan 2013 Pages: 34 Type: AcrobatPDF Companies referenced: ICI.KA Available for Immediate Download Summary: ICI Pakistan Ltd. (ICI) - Financial and Strategic SWOT Analysis Review Summary ICI Pakistan Limited (ICI) manufactures and markets industrial and consumer products. The company’s products include polyester fibres‚ soda ash‚ petrochemicals‚ adhesives‚ acrylic
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