"Ice cream marketing promotion" Essays and Research Papers

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    the Ice Cream Industry The Canadian demographic for ice cream has been a constant presence of a sweet treat on a hot summer day. Thankfully‚ Canadians love ice cream‚ and enjoy it all year around. But‚ just who is enjoying this delicious milky treat‚ and what opportunities and threats does that leave the ice cream industry with? Opportunities Canadians have loved ice cream for centuries‚ and it shows today as children as young as ages 2-12‚ and folks as mature as 75 and up love ice cream. (Canadians

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    Ice Cream Case Study

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    DISCUSSION 1. During the ice cream production‚ why is it important to heat the egg yolk-sugar-milk-whipping cream mixture to 80°C for 15 seconds? This process is known as pasteurization‚ which is designed for the destruction of pathogenic bacteria to make the product safe to consume. This is especially important when making ice cream with egg yolk emulsion. This process also reduces the number of spoilage organisms such as psychrotrophs‚ and helps to hydrate some of the components such as proteins

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    Ice Cream Market Analysis

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    Market of Ice Creams and Related Frozen Desserts Ice cream is a subcategory of the frozen dessert which has projected sales in 2010 of approx. $24 billion. Additionally‚ ice cream itself now captures 59.7% of this market‚ with total sales of $12.9 billion. There is currently a 3.7% growth rate based on current sales figures. This growth in sales is not due to a market which is consuming more ice cream‚ but rather is spending more on the ice cream that it consumes‚ that is the ice cream products being

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    Canadian ice cream market witnessed a steady growth between 2005 and 2009‚ the growth in this market is expected to accelerate marginally in the forthcoming five years. Generating total revenues of $2.1 billion in 2009 the market grew by 3.4% in value‚ the compound annual growth rate of the market in the period 2005-2009 was 3.3%. In Volume the market grew by 1.5% reaching a volume of 388.4 million liters. The growth rate for volume was same in the period of 2005 to 2009. As we can see the ice cream

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    INTRODUCTION “I scream for Ice cream!” is a popular expression widely known and used throughout all ages professing their undeniably strong love for ice cream. Who doesn’t love ice cream? Kids‚ being kids‚ love sweet treats from cakes‚ chocolates‚ brownies but most popular among all is ice cream. The cold and sweet combination of this treat makes all child tantrums go away. Adults as well see ice cream as a reward and sweet comfort food taken every once in a while to quench their sweet cravings

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    How to Make Ice Cream

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    morning Everyone. Have you ever craved ice cream‚ but didn’t have any in the freezer? Did you get sad or upset because you didn’t have any? Well you never have to experience that again! Today I will be show you how to make ice cream at home with the ingredients you have around your house. I learned how to do this in my freshman year of High school. I was taking a chemistry course and on the final day of class my professor decided to teach us how to make ice cream instead of making us take an exam. I

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    Dessert that is similar to Ice-cream with the healthier choice logo. This means that it is the only frozen dessert allowed it to be sold in schools around Singapore‚ resulting in the fact that Kool Werkz frozen dessert has almost no competitors in this area of the market. The production and ingredient of KoolWerkz frozen dessert is the same as normal ice-cream you can find in the market‚ the reason it is called a frozen dessert is because for it to be called “ice-cream”‚ it need to have at least

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    PRODUCT: ICE CREAM Stores: Mimo’s‚ MacDonald’s Mimo’s Target: all people with lower and middle incomes Mimo’s is a Colombian company created in 1979‚ specialized in the production and sale of ice cream and complementarity products‚ They offer different flavors of ice cream with different presentations‚ since presentations for children like claws or snow man until classic ice cream in cone that is attractive for the families in special the children. In Centro Chia the establishment

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    Chattanooga Ice Cream Case

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    Introduction The Chattanooga Ice Cream case shows a decline in sales for 5 consecutive years. The Division is headed by Charles Moore. Although Charles Moore was successful in leading teams he seemed to have major issues with this team of vice presidents. According to the Harvard Business Review Chattanooga Ice Cream Case the team was very dysfunctional; they exhibited a lack of trust‚ high in conflict‚ disrespectful of each other and exhibited avoidance issues with accountability. Team members

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    Distinct from Ice Cream

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    ’Distinct From Ice Cream’ In the frozen section‚ manufacturers of value-added dairy products are also hoping to make an impact. One is Dallas-based Kaurina’s Kulfi‚ maker of creamy frozen dessert bars in natural-ingredient flavors such as Pistachio Almond‚ Malai (Cardamon Cream) and Mango. "It seems the trend is to go for smaller portions versus diet-type products‚" observes Kaurina’s EVP Aman Singh. "Kaurina’s snack kulfi bars are a mere 80 calories ... with only 4.5 grams of fat and 7 grams of

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