Unit 7.2 Level 7 Global Business Strategy 15 Credits Sample assignment Scenario You have been appointed as a market analyst in a small investment bank‚ which manages the wealth of many clients. One of your first tasks is to choose an organisation that operates internationally. This may be an investment opportunity for your employer‚ but you can choose a non-profit making organisation. In your role as a market analyst you will also need to understand the impact of globalisation on business
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THE STRATEGIC MANAGEMENT PROCESS Ford Motor Company‚ facing huge losses and hemorrhaging market share to Toyota and Nissan‚ knew it needed a new strategic plan. Competition was fierce‚ Ford’s costs were higher than competitors’‚ and Ford’s unused plant capacity was draining profits. Ford’s managers devised “The Way Forward.” This new strategic plan entailed closing a dozen plants and terminating 20‚000 employees. As at Ford‚ a strategic plan is the company’s plan for how it will match its internal
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Seminar Research Paper By Mars Mellish DDBA 8510 Seminar in Global Supply Chain Management Dr. Moutaz Abou-Robieh Walden University June 30‚ 2013 Abstract This paper was done to cover the DDBA-8510-1 Seminar Global Supply Chain Management final seminar research paper. Supply chain management‚ is the active management of supply chain activities to maximize customer value and achieve a sustainable competitive advantage. It represents a conscious effort by the supply chain firms to develop
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Global Marketing Strategy Carrefour is one of the hypermarket that offers a wild range of products such as grocery product‚ clothing‚ consumer goods and household appliances besides these commodity products‚ It is able to satisfy all of the customers’ need in only one trip. On the other hands‚ Carrefour offers some healthy product such as organic products for health-conscious customers. In its operation‚ Carrefour adhere to the concept of “fresh quality product at discounted price and direct from
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Investment Strategy and Portfolio Management - Case of study: Kaplan Capital Introduction For organisations operating in unpredictable and competitive markets‚ it becomes a challenge for fund managers to create an optimal investment portfolio for their companies and their clients. Fund managers are presented with various prospects in emerging markets‚ equities‚ real estate‚ corporate bonds‚ government bonds‚ hedge funds‚ financial derivatives‚ and other alternative investments options. With
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Individual business report IBM and APPLE Executive summary The purpose of the report is to demonstrate the various aspects of the marketing theory and practices. The report selects two well known companies IBM and Apple to do this study. The hardware range from IBM like the note book is selected and the Consumer electronic range like e IPod has been taken as the products for our research. The report studies the various aspects like industrial background‚ company background
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Global Marketing Management: Planning and Organization Section A: Global Marketing Management Global Marketing Management: An Old Debate and a New View: The approaches to global marketing have revolved over the decades. The following trends have been observed: ▪ 1970’s: “standardization vs. adaptation” ▪ 1980’s: “globalization vs. localization” ▪ 1990’s: “global integration vs. local responsiveness” ▪ 2000’s: mixture of global‚ localization The recent trend of mixture of
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624 Part Four Building and Managing Systems Nestlé Tries for an All-for- One Global Strategy CASE STUDY N estlé is the largest food and beverage company in the world. Headquartered in Vevey‚ Switzerland‚ the company has annual revenues in excess of $70 billion and nearly 250‚000 employees at 500 facilities in 200 countries. Best known for its chocolate‚ coffee (it invented instant coffee)‚ and milk products‚ Nestlé sells hundreds of thousands of other items‚ most of which are adapted
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Attracting‚ Recruiting and Selection of Talent This brief report will cover aspects of attracting‚ recruiting and selection of talent‚ identify and explain the benefits and attractions of a diverse workforce and describe methods of recruitment and selection. Factors that affect an organisation’s approach to both attracting talent and recruitment and selection. There are external and internal factors that will affect an organisation’s approach and they can be inter-related: • External
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MSc Global Strategy: Challenges and Choices (September 2014 starts) January 2015 exam Some general comments 1. A REMINDER THAT YOU WILL BE REQUIRED TO ANSWER a) TWO questions from FOUR in section A b) BOTH questions in section B 2. Students are allowed to bring in 4 pages (2 pages double sided) of notes to the exam. The notes must be headed with student’s matriculation number‚ typed in Arial 12 and contain a reference list (Harvard style). Notes must be pinned to the exam script 3. Remember
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