Implementing a sustainable CSR Strategy through a System Dynamics Perspective: evidences from a Colombian case-study Enzo Bivona (*) ‚ Sonia Herrera Daza (**) Abstract During last decades‚ Corporate Social Responsibility (CSR) strategies received a growing attention from both businesses and non profit organisations. However‚ very often organisations fail to correctly implement a successful CSR strategy. Through the analysis of a case-study‚ this paper tries to demonstrates how a
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I. Current Situation (1991-1993) 1. History of IBM: IBM is a multinational corporation that started its activities in 1911. But its origins can be traced back to 1890‚ during the height of the Industrial Revolution. It was first known as the Computing-Recording Company‚ and then in 1924‚ it took the name of International Business Machines. Nowadays‚ this multinational company is known as the ¡§Big Blue¡¨ 2. Mission statement IBM main activity is to find solutions to its wide range of clients
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IKEA (Canada) Ltd. is a furniture operations company that offers “quick assembly” furniture with 15% lower price than its competitors. IKEA’s success brought imitators‚ such as Sears. In order to analyze IKEA’s competitive position in the Canadian Furniture Industry as well as Sears competitive threat‚ a model of competitive rivalry was used. IKEA and Sears both compete against each other in multiple markets across Canada‚ they both have market commonality and resource similarity. The Sears catalogue
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Executive Summary The comprehensive document is an overview of Fastenal Canada LTD and how it relates to sales management. The document first provides an introduction to the problem and company background of Fastenal‚ which includes a description of various views of Fastenal. It further goes into detail about the recommendations that relates to the two main parties involved‚ which are the customers and the company itself. The document also includes an in-depth implementation plan‚ which
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Two opposite viewpoints for developing global marketing strategy are commonly expounded. According to one school of thought‚ marketing is an inherently local problem. Due to cultural and other differences among countries‚ marketing programs should be tailor-made for each country. The opposing view treats marketing as know-how that can be transferred from country to country. It has been argued that the worldwide marketplace has become so homogenized that multinational corporations can market standardized
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If one walk along a NW 13th Avenue towards north in the downtown of Portland‚ Oregon‚ you will enter a very busy and stylish area‚ called Pearl District. There have expensive Chinese restaurant ‘P. F. Chang’‚ exquisite furniture store ‘Sur La Table’ and many other dazzling luxurious stores around this district; also‚ the famous organic market ‘Whole Foods Market’ is located here. The Whole Foods market is famous for its healthy foods‚ high prices‚ safe supply chain and organic products. Moreover
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Global strategy for lenovo Content Ø Abstract Ø Introduction Ø Learning skills and globalization Step one: research learning. Step two: microcosmic learning Step three: trail learning Step four: deepen and development learning
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IBM Case Study 1.) IBM advertises itself as a company that provides service and business solutions. It used to be positioned as a computer hardware company‚ but as more companies like HP and Dell began to pop up they were forced to move away from this image. I recently had the pleasure of speaking with an IBM sales person‚ and he said that they very much rely on the value of their products‚ rather than competing on price. IBM positions themselves as having better‚ but slightly more costly
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The questionnaire will be used solely for academic purpose. The objective of this study is to determine m-commerce usage Rate and behaviors in North South University. A study conducted on students those are reading in North South University. 1. a) Name ____________________________________________ b) Age _______ c) Occupation ______________ 2. Rank your maximum purchase (1st as mostly used‚ 3rd as least used) mode of transaction in terms of amount? a. Credit Cards……….
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rollout for a global company (MNC: Multinational Company) division such as Maytag Refrigerators. Maytag Refrigerators uses its universal brand but conducts all its component sourcing‚ packaging and labeling from around the globe. Its compressors might come from Thailand‚ its condenser piping from Brazil‚ its electronic and thermostat units from Japan and Germany‚ its panels and plastic components from China. They are assembled in Malaysia and shipped to the US and 20 other global markets. Each
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