Southwest Airlines was founded by Rollin King and Herb Kelleher and began in 1971‚ servicing Dallas‚ Houston and San Antonio. In the mid 1980’s Southwest Airlines was the first to offer the frequent miles program. Allowing the passenger to bank traveled air miles to be latter used credit for a free ticket or reduced airfare. Southwest Airlines were also the pioneers of the senior discounts‚ fun fares and the fun packs. 1984 marked the 4th consecutive year Southwest Airlines ranked number one in
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Company Background Build-A-Bears mission statement states‚ “At Build-A-Bear Workshop®‚ our mission is to bring the Teddy Bear to life. An American icon‚ the Teddy Bear brings to mind warm thoughts about our childhood‚ about friendship‚ about trust and comfort‚ and also about love. Build-A-Bear Workshop embodies those thoughts in how we run our business everyday.” (Buildabear.com 2012). Build-A-Bear Workshop‚ Inc. is the leading and only global company that offers an interactive make-your-own stuffed
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CASE EXAM This case exam for the module ‘Principles of Marketing’ accounts for 70% of the final grade for this module (IBMMK108R1). The two multiple choice tests during the module account for 30% (15% per test). A CASE STUDY OF SINGAPORE AIRLINES EXECUTIVE SUMMARY As a former British Colony that gained full independence in 1965‚ Singapore was essentially forced to make do with its limited resources. This developed into a national obsession with achieving excellence without compromise and
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time they develop roles‚ norms and values focusing work and is called work culture. Exhibit 2: Introduction American Airlines‚ a founding member of one world‚ is one of the largest airlines in the world. With its affiliates American Eagle® and American Connection‚ it serves some 260 destinations - including more than 150 in the USA‚ and 40 countries. American Airlines network covers points throughout North America‚ the Caribbean‚ Latin America‚ Europe and the Pacific. American has major connecting
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Southwest Airlines Case Summary Southwest Airlines was originally named Air Southwest. It was started on March 15‚ 1967‚ by Rollin King and Herb Kelleher. Southwest Airlines is an American low fare airline based in Dallas‚ Texas. It is also the largest airline in the United States by number of passengers carried domestically in a year and the third largest airline in the world by number of passengers carried. Southwest is also one the most profitable airlines in the world posting a profit
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Scenario 1 FlyWithUs Airlines has started a new low-cost carrier service to link major cities such as New York City with small towns. A few of the airports that service FlyWithUs are located in remote areas and are ill-equipped to handle emergencies. The airline also has a charter service that flies to locations around the world. In some remote areas‚ where the airports are small‚ help may not be immediately available in the event of an accident or some other crisis. Due to a failure
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South Africa‚ Sweden‚ Taiwan‚ Thailand‚ the United Kingdom and the United States (including Puerto Rico). While the majority of Build-A-Bear stores are in shopping malls‚ by 2008 the company had opened five stores in Major League Baseball stadiums.[3] In 2006‚ the company acquired The Bear Factory from Hamleys and began operating in its flagship store in London. Build-A-Bear has also engaged in various
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Case 2: Regional Airlines Case 2: Regional Airlines Case Introduction A+ for effort‚ Customer Service Pays for Itself In an extremely regulated and thus relatively uniform industry such as the commercial airline industry‚ the successful airline is the organization which sets itself apart from the competition. Within an industry that requires customer planning to interface with flight schedules and security measures‚ a major operational aspect which can aid an airline in gaining an edge on
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BibliographyKernin‚ Roger A. and Peterson‚ Robert A. Strategic Marketing Problems: Cases and Comments. 11th Edition. Southwest AirlinesSouthwest Airlines employees came together in late January 1995 for their weekly Tuesday meeting. A main topic of discussion was the competitions between Southwest airlines and "Continental Lite" and "Shuttle By United". As they were beginning the meeting a staff member advised the team of two changes "Shuttle By United" made to its service and pricing. First was
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Case Study-Southwest Airlines Leadership is one of the four functions that constitute the management process. And it is also one of the most popular management topics. Leadership is the process of inspiring others to work hard to accomplish important tasks. This essay will discuss the visionary and servant leadership and indicate which one is applied to Herb Kelleher and how The visionary leadership describes a leader who brings to the situation a clear and compelling sense of the future and
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