Background of the Organization Hyundai Motor Company (Hyundai) is the world’s fifth largest automobile company. It is the South Korea based global manufacturer of automobiles‚ and operates as a unit of Hyundai Motor Group. The company along with its subsidiaries and affiliates is involved in the design‚ development and manufacturing of passenger cars under the brand names of Equus‚ Genesis‚ Genesis Coupe‚ Azera‚ Sonata‚ Elantra‚ Accent‚ Getz‚ i30‚ i30cw‚ i20‚ i10 and recreational vehicles under
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Introduction Hyundai automotive distributors were established in 1967. The company has displayed a high level of commitment to southern Africa’s future from both an economic and political point of view. There are many different types of market entry strategies that may be implemented by a foreign firm in an emerging country. Amongst the most popular are: 1. Portfolio Investment; 2. Export 3. Franchising 4. Licensing 5. Shared Equity/ Joint Venture The initial market entry strategy implemented
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Hyundai Launches Family Pricing Strategy and Standardises Parts Prices The cost of owning and servicing a Hyundai has never been cheaper for Kiwi motorists from this week. Hyundai Automotive New Zealand has announced a revolutionary new parts policy that will see genuine part prices across Hyundai’s model range standardised‚ and in many cases becoming considerably cheaper. Known as the Family Pricing Strategy‚ the policy sees the price of regular maintenance genuine Hyundai parts
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in Influence: Hyundai Everyone wants to be the best. If you aren’t the best‚ then chances are you’re looking to see who is and trying to emulate them. Put simply‚ influencers attract imitators. Lately‚ Hyundai has proved to be a leader in the auto industry. While sales of competitors have slowed to a crawl‚ Hyundai has been cruising in the fast lane and gobbling up market share along the way. Other automakers are taking notice‚ and copying Hyundai’s strategies. A decade ago‚ Hyundai introduced its
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ANALYSIS HYUNDAI Strengths • The Quality Advantage Hyundai owners experience fewer problems with their vehicles than any other car manufacturer in India (J.D. Power IQS Study). The Santro was chosen the best in the premium compact car segment and the Getz in the entry level mid - size car segment across several parameters. This study measures owner in terms of design‚ content‚ layout and performance of vehicles across several parameters. • A Buying Experience Like No Other Hyundai has a sales
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this company? In consumer markets‚ one of the key forces is demographics. Difference in the size of commercial‚ industrial or residential customer with respect to both employees and sales are likely to contribute to differences in customer needs. Hyundai Elantra is best described as an affordable transportation. The ideal location for the market is educational and industrial communities. The age group that prefers to buy is normally low to medium income individuals and households such as college students
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first strategies Hyundai should consider is the development of luxury vehicles which could then be heavily marketed toward the upper and middle class cultural societies in United States‚ China‚ Japan‚ Europe‚ etc. While Hyundai has come a long way since it first began‚ the automobile manufacturer has a long path of growth and expansion to meet the consumer recognition of the competition. There are both pros and cons of this type of strategic plan. The greatest advantage presents Hyundai the opportunity
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to which the globalization strategies of Hyundai must adjust. Then‚ I will explore the transition of globalization strategy from transplants in the core market to set-up the KD production site in periphery regions from 1985 through 1995. There was a clear change in Hyundai’s globalization strategy at the end of the 1990s that has been primarily built by Global Top- 10 strategy. The closing reflections deal with the multi-regional strategy of Hyundai. GLOBALIZATION‚ FIRM ORGANIZATION
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Marketing Strategies - HYUNDAI The case discusses the marketing strategies of Korea based Hyundai Motor Company (HMC) in India. HMC entered India by establishing its wholly owned subsidiary Hyundai Motors India Limited (HMIL) in 1996. Within a year of launch of its first product - Santro‚ HMIL had emerged as the second largest car company in India. The case describes in detail the entry‚ product‚ pricing‚ distribution and promotional strategies of HMIL. The case briefs the challenges faced
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the marketing mix of Hyundai Motors in the Indian passenger car industry. • Compare and contrast the marketing strategy of Hyundai with other leading players in the Indian passenger car industry Contents: Keywords: Case‚ Hyundai Motors‚ Indian Passenger Car Industry‚ Foreign Car Manufacturers in India‚ Marketing Small Cars in India‚ Marketing Mix‚ Positioning‚ Customer Value‚ Pricing‚ Distribution‚ Advertising Campaign‚ Santro - YS Kim‚ former Managing Director‚ Hyundai Motors India Limited
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