Dissertation Proposal Submission Date:12/10/2009 LOYALTY AND CUSTOMER RELATIONSHIP MANAGEMENT IN TESCO PLC. CONTENT PROVISIONAL TITLE……………………………………………………………...4 1. INTRODUCTION……………………………………………………………...….4 1.1. The Importance Of Customer Relationship Management………4 1.2. Retail Industry…………………………………………………………...5 1.3. Tesco……………………………………………………………………...7 2. LITERATURE OF VIEW……………………………………………………..….7 2.1. Customer service…………………………………………………….…8 2.2. Tesco’s Concept
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people’s lives but also deliver an unmatched customer experience. -AIRTEL‚ is the first to • Provide electronic recharge for mobile phones. • Initiate music retailing in the world with “Easy Music” and the first to offer a Lifetime Prepaid service. • Provide innovations such as Bollywood movie premiers‚ music services such as ringback tones & many more. • -AIRTEL Vision: By 2010 Airtel will be the most admired brand in India: - Loved by more customers - Targeted by top talent - Benchmarked
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1. How does IKEA generate customer loyalty? a) Low price As the case said “IKEA achieved this level of success by offering a unique value proposition to consumers: leading-edge Scandinavian design at extremely low prices” and IKEA’s vision is “to create a better everyday life for the many people.” “People have very thin wallets. We should take care of their interests.” While IKEA overarching strategy is focused on offering customers everyday low prices‚ the loyalty program is one of the ways
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When New Products and Customer Loyalty Collide by Regina Fazio Maruca and Amy L. Halliday Harvard Business Review Reprint 93608 C A S E S T U D Y Pacer Shoes expanded its line and entered a new market. Now the returns are coming in‚ and they’re not good. When New Products and Customer Loyalty Collide by Regina Fazio Maruca and Amy L. Halliday Henry Carson‚ president and CEO of Baltimore-based Pacer Athletic Shoes‚ stood at the edge of the track behind company headquarters and watched as the
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Kudler Customer Loyalty Program Kudler Fine Foods would like to start a customer loyalty program. The program will be set up to track the customer’s purchases and will allow their customers to accumulate points from their purchases. The customer can redeem their points to be used towards specialty foods and other products and/or services from Kudler’s partners as well as other external companies. For starters Kudler will need to have a way for their customer’s information to be stored
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Customer Service – Loyalty Program It is important to create a program that is manageable and support the goals of 7-11. The Loyalty Program of 7-Eleven Hong Kong was “Stamp Collection”. The latest function was Sanrio 50th Crystal Charm Collection. (Swarovski) Step 1: 7-11 will examine who are your customers‚ they know there customers were want convenience service and most of them normally were young to middle age. These customers are easy to change their mind because of the trend and
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Critically analyse the customer loyalty programs of Harrah’s Identify main issue.clearly & adequately explain y/how they r important. Additional embedded/implicit issue a) Comments on the elements that made them successful. There are four key elements that led Harrah’s to be the world leading company in the entertainment industry. The first vital element was the Total Gold/Total Rewards customer loyalty program which aimed is to drawing more revenue from existing customer. Total Rewards program
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Influences of Service Quality on Customer Satisfaction and Customer Loyalty in Restaurant Industry in Malaysia. Name: Ho Choon Min Student ID: 012010030285 Research Project Proposal Supervisor: Dr. Arun Kumar Tarofder TABLE OF CONTENTS 1.0 Introduction.......................................................................................................1-2 2.0 Background of Research..................................................................................2-3 3
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Service Quality Customer Satisfaction Bank Performance Service Quality and Customer Satisfaction in the Banking Sector Service Quality‚ Customer Satisfaction and Bank Performance in the Banking Sector Hypotheses‚ Conceptual Model and Theoretical Framework Comparative Study of Islamic Banking 46 Chapter 3 Literature Review and Theoretical Framework Banks are competing in a highly competitive environment to offer quality oriented services according to customers’ expectations. Islamic
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The word ‘Hypothesis is derived from a Greek word‚ which means ‘to suppose’. It is usually considered as the principal instrument in research. For a researcher it is a formal question that he or she intends to resolve. In this way a hypothesis may be defined as a proposition or a supposition. The main function of hypothesis is to guide the collection and processing of materials and direct the research. Hypothesis is a tentative conclusion. It is facts based theory. A research scholar will analyze
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