RESEARCH PROJECT ON ON “Women attitude towards Lakme products ” Submitted in the partial fulfillment for the On Semester Evaluation of Business Research Methodology (Session – 2012-2014) Under Supervision Of: Submitted By: Name : Ms Sarika Ahluwalia Name of the Student:Prashali sachan Designation : Asst. Professor Roll No. MBA/12/10 DEPARTMENT OF MANAGEMENT
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LAKME INDIA LIMITED [pic] A COMPARATIVE STUDY CONTENTS 1. Acknowledgement. 2. Management problem. 3. Objectives of the research. 4. Executive Summary. 5. Limitations. 6. Main Chapters a. Introduction of the Companies. b. Data sources. c. Findings and Analysis of the research. d. Conclusion. e. Recommendations. 8. Appendix ACKNOWLEDGEMENT We express our heartfelt gratitude to Mr. SANJAY JAIN for
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QUALITATIVE RESEARCH Setting Advertising and Promotion Budgets in Multi-Brand Companies GEORGE S. LOW‚ Texas Christian University JAKKl J. MOHR‚ University of Montana Despite the best efforts of brand managers in packaged-goods companies‚ strategic advertising and sales promotion spending decisions are frequently subject to organizational realities such as power‚ politics‚ and fourth-quarter (or mid-year) budget cuts. In many companies‚ budget allocation decisions are subject to competing
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Leveraging Lakmé Salon at Lakmé Fashion Week 2012 A Social Media Marketing Case Study by Windchimes Communications The Brief Leverage Lakmé Salon’s collaboration with Lakmé Fashion Week on the digital space Background Lakmé Fashion Week on-ground properties: – Talent Box Preview shows for new designer labels – A Lakmé Studio providing hair‚ makeup and nail services – Team Lakmé Studio- National Experts and Stylists from across the country Lakmé Salon currently has social media
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Executive Summery Lakme is one of the cosmetic brands of the Unilever Bangladesh Ltd offers to the target market. The survey has been conducted to know cognitive components‚ affective components and behavioral components of the consumers in Dhaka city. Our sample size is 50. These respondents are from different professional such as Student‚ Housewife‚ Private Service holder‚ Public service holder and other professions. Among 50 respondents‚ 31 or 62% respondents are from the age of 16 years
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CONTENTS Introduction Brief overview of marketing strategies. Company Profile of Lakme Company Profile of Revlon Various Marketing strategies adopted by the twoCompany along with product profile Objectives of the Study Research Methodology Data Analysis & Interpretation Suggestions and Recommendations Summary & Conclusion Appendix Questionnaire Bibliography INTRODUCTION Within a short span of the last five-six years‚ the use of cosmetics
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CONSUMER BUYING BEHAVIOUR OF LAKME | SUBMITTED BY: AKANKSHA ARORA- 10BSPHH010050 DEBOPRIYA SAHA- 10BSPHH010213 DIPIKA AGARWAL- 10BSPHH010233 RISHIKA SHARMA- 10BSPHH010634 VRINDA BAJLA- 10BSPHH010888 TABLE OF CONTENTS Overview of Industry and company profile Marketing Mix SWOT Analysis Brand Equity of Lakme Perception and Attitude of consumers Promotional strategies of Lakme How Lakme influences Consumer Behaviour
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LAKME CASE STUDY - MARKET & ADVERTISINg OVERVIEW & MARKET SHARE High priestess of sacred Indian temple meets English army officer who’s unwittingly strayed into holy ground. They fall in love. Her orthodox father vows vengeance... That’s the story of Lakmé‚ a 19th century opera written by Frenchman Leo Delibes‚ from which Simone Tata borrowed the name Lakmé (French for Lakshmi‚ the name of the priestess). The current size of the Indian cosmetic market is approximately US$ 600 million. Of this
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SD AU CT S Semi Final: The Lakme Lever Case Study LAKME LEVER CASE STUDY About the Category/Brand • Lakme is the market leader in beauty services with its offering through Lakme Salons and Lakme Studios across 130+ centers in about 25 major cities. The above salons are made up of a mix of franchisee salons (105) and company salons (25). It enjoys leadership in the organized beauty services market • Lakme is India’s biggest and oldest beauty brand. The Lakme business expanded into beauty
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SMP09 Branch: Vashi Contents LAKME Overview...................................................................3 MARKET SIZE .........................................................................5 MARKET SEGMENTATION .....................................................7 CONSUMER BEHAVIOR TOWARDS LAKME ...........................8 POSITIONING...............................................
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