infant(1st pregnancy) Fetal RBC leak back across placenta into maternal circulation & recognized by maternal immune system Affect subsequent children Test: direct antiglobulin test Asthma Inflammatory disease Cause by repeated immediate hypersensitivity & late phase reaction in lung Leads to: Chronic bronchial inflammation with eosinophil Bronchial smooth cell hypertrophy Bronchial smooth cell hyper reactivity to bonchoconstrictor Coexist with bronchitis/emphysema Good posture’s syndrome
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1961 as the first desensitising toothpaste based on a strontium chloride formulation. About 20 years later‚ in 1980‚ Sensodyne toothpastes containing a new potassium nitrate formulation were launched. Besides being a leader in treating dentine hypersensitivity‚ the Sensodyne brand expanded in 2006 with the launch of Sensodyne Pronamel to help protect against the effects of dental erosion. Sensodyne is globally recognised as a specialist toothpaste for sensitive teeth. In addition to being a global
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Target Market Demographic Age : 18 to 45 years old Gender : Male and Female Education : SPM and above Occupation : Students to working adults Income Range : Middle and Upper class Race & Ethnicity : All races Geographic Location : Urban and Sub-urban Physiographic Perception : Consumers who concern about
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TARGET MARKETING - MEANING‚ BASIS AND ITS NEED It is not possible for a marketer to have similar strategies for product promotion amongst all individuals. Kids do not get attracted towards products meant for adults and vice a versa. Every segment has a different need‚ interest and perception. No two segments can have the same ideologies or require a similar product.Target Marketing refers to a concept in marketing which helps the marketers to divide the market into small units comprising of likeminded
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Unit 4. Assignment 1. Hypersensitivity *Poison Ivy- The body’s immune system is normally in the business of protecting us from bacteria‚ viruses‚ and other foreign invaders that can make us sick. But when urushiol from the poison ivy plant touches the skin‚ it instigates an immune response‚ called dermatitis‚ to what would otherwise be a harmless substance. Hay fever is another example of this type of response; in the case of hay fever‚ the immune system overreacts to pollen‚ or another plant-produced
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CASE STUDY: SENSODYNE OVERTAKES COLGATE IN SENSITIVE CATEGORY INTRODUCTION The sensitive toothpaste segment accounts for less than 10% of the country ’s Rs 5‚400-crore toothpaste market at Rs 470 crore‚ but is growing at 50% a year. Oral care giant Colgate Palmolive‚ which controls about 53% of the country ’s toothpaste market‚ has been selling its Sensitive brand in India since the last seven years. India had very low levels of awareness on the condition of tooth sensitivity. Over the past
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immunotherapy for the treatment of grass pollen allergic rhinoconjunctivitis. Expert Rev Clin Immunol‚ 7(4)‚ 437-444. doi: 10.1586/eci.11.36 Pastorello‚ E S.A.‚ S. (2014). 1.3.1 SPC‚ Labeling and PL. Hypersensitivity. (2014‚ April 23). Wikipedia. Retrieved April 28‚ 2014‚ from http://en.wikipedia.org/wiki/Hypersensitivity. (Fleischer‚ D
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1220 words Hypersensitivity and Panic: Race Issues Behind South Park Since the government issued some policies to make racial discrimination illegal and Since President Barack Obama succeeded in stepping on the American political stage‚ it seems America has entered the post-racial era. However‚ even though the U.S. has made an improvement in terms of racial issues‚ it is not easy to completely change the whole nation’s attitudes towards minorities. In fact‚ stereotypes and panics about minorities
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Question Are children who have been breastfed as infants‚ compared to those who have not‚ at a lower risk for food hypersensitivity? PICO Identifiers Population – children Intervention – breastfeeding Comparison – no breastfeeding Outcome – lower risk of food hypersensitivity Link To Nursing There is a growing concern among the population about food hypersensitivity as a primary health risk. Breast fed infants may potentially be exposed to a more diverse diet via variable components
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Immunolgy II: Immunological Disorders and Tests Question Type: Multiple Choice 1) Hypersensitivity or allergy refers to the immune system responding _____. a) in an exaggerated way to a foreign substance b) too little too late c) inadequately to an antigen d) to its own tissues as if they were foreign Answer: a Difficulty: Easy Learning Objective 1: LO 18.1 Explain the meaning of the terms hypersensitivity and immunodeficiency. Section Reference 1: Section 18.1 Overview of Immunological Disorders
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