Centro Escolar University COLLEGE OF OPTOMETRY CLINIC 1 S.Y. 2011 – 2012 Clinician’s Name: Year & Section: ODP3A Patient’s Name: CASE # 1 EVALUATION SUBJECTIVE The patient is a 19year-old male Information Technology student of Centro Escolar University. His Gait and Facial Symmetry were good and the head position and speech is normal. He talks clearly and has no unpleasant odor. His reason for visit is to have an eye check up. He complains of constant blurring
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Grade 10 Science Exam Study Note Chemistry – Pg1‚ Biology – Pg11‚ Optics/Light – Pg 20 Chemistry Physical and chemical properties and changes • Physical Properties: Something you can see or observe with your senses o State o Colour o Size o Luster/Shinyness o Smell o Melting/Boiling Points o Solubility o Viscosity o Density • Chemical Properties: Characteristics used in a chemical reaction o Tendency to React o Combustibility o Tendency to Rust • Physical Changes o Easily reversible
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Program: Master’s Degree in Marketing and Communications 1. The difference between wants needs‚ and demands Needs‚ wants and demands make part of the five marketing core elements and/or concepts. We could say that they are in first place due to what they stand for. A human need is a state of felt depravation according to more than one text book. What this means is that us‚ humans‚ require certain things to satisfy our needs e.g. If we feel cold we require thicker clothing. Needs‚ according
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stock price had plunged during the past year mainly due to the poor performance of a couple of its drugs that were expected to be bestsellers. The Vision Research division of the company had developed a new drug called GoodVision‚ for the cure of myopia‚ which had shown tremendous promise in preclinical trials. The project leader‚ Mary Moyer‚ was confident that the product would
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article states that they want to be rewarded for the findings but do not entirely want people to become poor from one transaction which is not always easily obtainable for everyone. As revolutionary as it sounds‚ this finding will later help with myopia but might—exponentially—render the general population to use a vast amount of their earnings. The question of ethicality versus profitability is as staggering as the relationship between what is normal and abnormal. That is to say‚ profit made by
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start to wind down about an hour before bedtime with slower-paced activities such as reading a book. Vision screening: Early detection and treatment of myopia: This is something to look out for due to the increased usage of handheld devices and computer games. There are an increase number of children with myopia‚ especially in Asia. Myopia needs to be picked up early and corrected. Home environment
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Human visual hardware is a result of a billion years of evolution within the earths atmosphere where light is scattered by molecules of air‚ moisture‚ particular matter etc. However as we ascend into our atmosphere with decrease density‚ light distribution is changed resulting in our visual hardware receiving visual data in different format. Some Aspects to Consider: 1. Visual acuity is the degree to which the details and contours of objects are perceived. Visual acuity
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MARKETING EXCELLENCE- NIKE The case explains how Nike successfully marketed it products by getting it endorsed through top athletes‚ who influence the buying decision of brands and products of others and created its brand image by associating the products with their persona. By signing the Michael Jordan and relating it air Jordan shoes to his superior performance ‚it generated great revenues in a year alone‚ and its “just do it” ad campaign manifested brand’s attitude of self-empowerment through
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focusing the resources (people‚ money‚ and physical assets) and objectives of an organisation on global market opportunities and threats’ Keegan 1995 Marketing is now a universal discipline the new concept of marketing appeared 1960 - Marketing Myopia - Levitt now ‘strategic’ concept The Three Principles of Marketing Customer value and the value equation i.e. value greater than competitors Value equation is: VALUE = PERCEIVED BENEFITS / PRICE Competitive or differential advantage advantage
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A R T I C L E www.hbr.org BEST OF HBR 1960 Marketing Myopia by Theodore Levitt • NO DO copying or posting is an infringement of copyright. permissions@hbsp.harvard.edu or 617.783.7860 Product 7243 TC OP Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 Marketing Myopia 15 Further Reading A list of related materials‚ with annotations to guide further exploration of
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