Kotabe/Helsen‚ Global Marketing Management‚ 5e Case 9 Case 9 Wal-Mart Operations in Brazil: An Emerging Giant ___________________________________ This case was prepared by Professor Masaaki Kotabe‚ Louie Pranic and Richard Smith of the Fox School of Business at Temple University and Kleber G. de Godoy and Moacir Salzstein of Fundação Getúlio Vargas‚ São Paulo‚ Brazil‚ and updated by Dan Zhang under the supervision of Professor Masaaki Kotabe for class discussion rather than to illustrate
Premium Wal-Mart Hypermarket
Wal-Mart Stores (WMT) Founders Facts and Trivia: On May 9‚ 1950‚ Sam Walton opened up Walton ’s 5&10 in Bentonville‚ Arkansas. The first store with the Wal-Mart name was opened in 1962 in Rogers‚ AR‚ financed 95% by Sam Walton himself. Wal-Mart ’s Headquarters: The corporate headquarters of the world ’s largest retail company‚ Wal-Mart‚ are located in Bentonville‚ AR‚ where founder Sam Walton started it all. The Mission Statement and Purpose of Wal-Mart (WMT) Wal-Mart ’s advertised
Premium Wal-Mart Supermarket Hypermarket
Carrefour created a new shop with the concept of hypermarket. In 1973‚ Carrefour opened their first hypermarket in Spain‚ 1975 in Italy‚ 1976‚ they introduced their own labeled production under no label with high quality products at lower costs and then in 1982 they first setup hypermarket in Argentina. Carrefour seen great growth in last two decades and opened their hypermarkets in Turkey in 1990‚ Carrefour hypermarket in Greece in 1991‚ Carrefour hypermarket in Mexico and Malaysia in 1994 and in 1995
Premium Carrefour Strategic management Porter generic strategies
Background • Carrefour entered the Chinese market in 1995 ‚ by establishing the first store in Beijing . By the end of 2013 ‚ Carrefour operates 236 hypermarkets in 73 cities in China‚ with 60‚000 employees. • Carrefour make its commitment to the corporatecitizenship in China and very focused on its corporate social responsibility. Carrefour had set up the " Farm" ‚ "Food Safety Training "‚ “Food Safety Testing Room"‚ to provide safe and secure goods for its customers and satisfy different needs
Premium Marketing Social responsibility China
Carrefour was started in Paris‚ France by the Fournier and Deoffrey families in 1959. In 1960‚ the company opened its first supermarket‚ followed by the opening of the first Carrefour hypermarket in Sainte-Genevive-des-bois in 1963. In 1969‚ the opening of the first Carrefour store in Belgium marked the beginning of Carrefour’s international expansion. Between 1970 and 1980‚ the company went through a number of changes and expansions. In 1970‚ the company’s stock was floated on the Paris Bourse
Premium Carrefour Retailing Supermarket
Tesco’s international strategy Globalisation progressed significantly in the past decade‚ facilitated by modern communication‚ transportation and improved legal infrastructure as well as the political choice to consciously open markets to international trade and finance. Included in this wave were the efforts of companies to broaden the geographic reach of their products. Today multinational enterprises own or control production or service facilities outside the country in which they are based
Premium Hypermarket Wal-Mart Tesco
become the "reliable link" between their home and their place of work. It is a place they are most likely to visit before they proceed to work‚ or after‚ just before they go home. SM Hypermarket – is a chain of hypermarkets in the Philippines started by the Sy family. They have 42 branches across the country. Hypermarket is a good place to distribute our product as this place has been one of the most famous for their quality of services and wide ranges of products offered. PUREGOLD - is a chain of supermarkets in
Premium Supermarket Retailing Grocery store
FEASIBILITY REPORT FOR WALMART ENTERING SINGAPORE INTRODUCTION WALMART Walmart was founded by Sam Wilton. He founded it in 1962‚ and incorporated it in 1969. According to the Fortune Global 500 list‚ Walmart is the largest retailers in the world. Also‚ it is the biggest private employer‚ with over two million employees. Walmart is a family owned business. It belongs to the Walton family. It have 8500 stores in 15 countries all over the world. SINGAPORE Singapore is located in a small island
Premium Supermarket Singapore Wal-Mart
Analysis of Wal-Mart’s Strategy and Business Model for Expansion into China. Introduction Business organizations in the modern world face an ever-increasing challenge to compete for a share of the global market. Advances in transportation‚ communications‚ and technology make it possible for a company to build a device in one country out of components made in a dozen other countries and sell it anywhere in the world. To survive in this business environment‚ businesses must devise
Premium Inventory Supply chain management Wal-Mart
worldwide‚after Wal-mart. The company pioneered the concept of hypermarket in their homecountry‚ France‚ as early as 1960’s.However‚ towards late 1990’s; Carrefour saw a de-cline in their French hypermarkets owing to certain unfavorable government regula-tions and competition from hard discount stores. Carrefour introduced a series of strategic initiatives in an effort to revamp the ailing French hypermarkets. As a result‚French hypermarkets started showing signs of recovery towards late 2004. The casediscusses
Premium Carrefour Wal-Mart Business process reengineering