1. Executive summary The purpose of this research report is to find out whether customers are interested in an online hypermarket. To analyze this‚ the research is divided in three topics. The first one discusses the interest from customers to buy online. The second looks at drivers and barriers for people to buy online. Finally‚ the third topic investigates the different product categories that Caddyhome should include in their assortment. To analyze these topics‚ a market research was conducted
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preferences and shopping trends‚ which provide opportunities for international expansion of hypermarkets. Hypermarkets must consider the cultural differences from domestic operations and conform to these differences by offering products consumers are currently purchasing from local retailers. This will provide a competitive advantage for the hypermarket‚ resulting in increasing brand awareness. Hypermarkets‚ or “a retail store that combines a department store and a grocery store” according to Investopedia
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dry goods—is giving way to modern supermarkets‚ hypermarkets‚ and convenience stores‚ all being developed at an incredible pace. This paper examines the changing Thai food-retailing sector and reports the findings of a consumermarket-basket price comparison by type of retail outlet in various regions of the country. Thailand’s Food-Retailing Sector The retail food market in Thailand can be divided into four major sub-sectors: supermarkets‚ hypermarkets‚ convenience store chains‚ and traditional or fresh
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An Evaluation using AHP technique Abstract Among all retail formats hypermarket is growing very fast in UAE that is at the rate of 150 percent. The major players in this sector are Carrefour‚ Spinney’s‚ United‚ Choithram and Lulu. The focus of the problem is selecting a best hypermarket among the existing operators of Sharjah and for which we used seven major criteria for evaluating the hypermarkets such as product availability and variety‚ market coverage‚ channel density
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there isn ’t any much hypermarket and Jaya Jusco or now know as Jusco was one of the very first Hypermarket to be opened in Malaysia. As time flies by‚ Malaysia is now occupied by quite a number of other Hypermarkets like Tesco‚ Giant‚ Carrefour and Mydin. All this bring choices to the consumers in Malaysia as all these Hypermarkets are competing with each other. Retailing is one of the factors that bring growth to Malaysia Growth Domestic Product (GDP) and with more Hypermarkets coming up‚ so do the
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Chapter 1: Giant’s background The Giant store brand hypermarket founded by the family factory as a simple grocery store in one of the suburbs of Kuala Lumpur in 1944. Its mission was to offer a wide variety of food productions at the fewest possible prices. As its reputation growth‚ so they did business like hypermarket. Which acquired Giant in 1999‚ recognizationed that the Giant ’s key to success had been them can be ability to continuously offer value for business money products. It retained
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ext. 4213; Fax: 886-7-6011043 E- mail: hitoshi@ccms.nkfust.edu.tw 1 The Historical Development of Carrefour and its Competitive Advantage in Taiwan- An Analysis on the Basis of Customer Value Abstract Carrefour has become a leading hypermarket retailer in Taiwan. In other Asian countries (e.g.‚ Hong Kong‚ Japan and South Korea)‚ however‚ Carrefour did not have the same successful experience. It is an interesting issue why Carrefour has had a prosperous business in the marketplace of
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Introduction Carrefour’s major markets include France‚ Spain‚ Greece‚ Portugal‚ Brazil‚ Argentina‚ Taiwan‚ Mexico‚ and Asia. The company operates its stores under 17 banners‚ including hypermarkets (Carrefour)‚ supermarkets (Champion‚ GB‚ GS‚ Norte)‚convenience stores (8 á Huit‚ SHOPI‚ Marché Plus)‚ hard discount stores (Dia%‚ Ed)‚ cash-and-carry stores (Promocash)‚ mini markets (PROXi) and food service stores (Prodirest). Other banners of the company include Puntocash‚ docks MARKET and an online
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finals victory. 2001 the famous Notre in Argentina‚ the country’s largest retail chain‚ Carrefour market in South America‚ has an advantage in the marketplace. In 2003‚ the Italian hypermarket up to 100% due to the ownership of the company’s equity‚ for each case‚ three in the Carrefour food product design‚ these hypermarkets‚ supermarkets and discount
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Store History The Focus Hypermarket is a company under the umbrella brand of Garden Fresh‚ which has established supermarkets in various countries in the Middle East including Dubai‚ Kuwait etc as well as three cities in Kerala-Cochin‚ Trivandrum and Calicut. The Focus Hypermarket in Calicut was started in 2008‚ and the vision of the store was to help the “family live a healthy‚ easy and comfortable life”‚ according to the manager of the Calicut store. The image of the store was gathered from a
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