"Hy dairies inc beauport case study" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
  • Good Essays

    Case Study Hy DairiesINC.” The case study‚ “Hy DairiesInc.”‚ highlights an individual‚ Rochelle Beauport‚ whose career with the company seemed promising after a successful two quarters of increased sales of Hy’s gourmet ice cream. Syd Gilman‚ the vice president of marketing‚ was so impressed with Beauport’s effort and hard work that he decided to positively reinforce her achievement by offering her a position where he believed she would gain experience from higher profile work (Human Behavior

    Premium Marketing Management Strategic management

    • 866 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Case Study - HY DAIRIES

    • 773 Words
    • 3 Pages

    Hy DairiesInc. Case Study Analysis September 26‚ 2014 HY DairiesInc. Analysis Rochelle Beauport an assistant brand manager for HY Dairies and is one of the few women of color in brand marketing management. She played a prominent role in increasing the organization’s sales volume‚ and market share by improving sagging sales of their popular gourmet ice cream. This achievement did not go by un-noticed; Rochelle’s boss‚ Syd Gilman the vice president of marketing promptly offered

    Premium Brand management Marketing Brand

    • 773 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Hy Dairies Case Study

    • 677 Words
    • 3 Pages

    Sample Assignment  Read Case Study 3.1‚ Hy Dairies‚ on pages 85 and 86 in your textbook‚ and answer Discussion Questions 1–3 on your own before checking the suggested answers below.  Suggested Answers to Case 3.1  1. Apply your knowledge of stereotyping and social identity theory to explain what went wrong here. It may seem that this case involves stereotyping—specifically‚ that Syd Gilman has stereotyped Rochelle Beauport. In fact‚ there is no apparent evidence of this stereotyping

    Premium Social psychology Identity Scientific method

    • 677 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Hy Dairies Case

    • 1034 Words
    • 5 Pages

    ➢ Who has to make recommendation/decision: Rochelle Beauport ➢ Has to do what: To decide to either confront Gilman and change what she perceives as sexist and/or racist practices or to leave the company ➢ Why: Despite improving the sales of her brand (ice cream) for Hy Dairies she believes she is being “sidelined” because the company did not want women or minorities in top level management positions. ➢ When: Within the next few days‚ before she is assigned to her new job. ➢ To

    Premium Marketing Employment Strategic management

    • 1034 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Case 3.1 Hy Dairies

    • 1681 Words
    • 7 Pages

    Case Study 3.1 HY DAIRIESINC. Discussion Questions: 1. Apply your knowledge of stereotyping and social identity theory to explain what went wrong here. The case covers issues of how perceptions affect individual decision-making process. As an introduction‚ Syd Gilman‚ the vice marketing president at Hy Dairies perceived Rochelle Beauport as a potential marketing staff responsible to improve the sagging sales of Hy’s gourmet ice cream brand‚ thus decided to reward her with a new post of

    Premium Stereotype Perception

    • 1681 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Case Study Hy Dairies‚ Ltd. 1. What symptoms exist to suggest that something has gone wrong? The sales volume and market share of Hy Dairies’ gourmet ice cream brand had picked up significantly over the past two quarters compared with the previous year. As the vice president of marketing at Hy Dairies‚ Syd Gilman credited this achievement to Rochelle Beauport‚ the assistant brand manager at the time‚ and decided to reward her with a newly vacated post of marketing research coordinator. Based

    Premium Stereotype Management Marketing

    • 810 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Hy Dairies

    • 961 Words
    • 4 Pages

    gone wrong? • Difference in opinions: Gilman offered Beauport marketing research coordinator position to reward Beauport’s contribution to recent increase in ice cream sales and market share because he thought that the position would broaden Beauport’s experience and boost her career at Hy Dairies. Beauport did not share the same idea: she thought that the position offered was a “backroom job” and not a route to top management. Beauport felt that she was sidelined because she was a visible minority

    Premium Emotion Decision making Decision theory

    • 961 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Case Study Hy Dairies‚ INC.” The case study‚ “Hy Dairies‚ Inc.”‚ highlights an individual‚ Rochelle Beauport‚ whose career with the company seemed promising after a successful two quarters of increased sales of Hy’s gourmet ice cream. Syd Gilman‚ the vice president of marketing‚ was so impressed with Beauport’s effort and hard work that he decided to positively reinforce her achievement by offering her a position where he believed she would gain experience from higher profile work (Human

    Premium Psychology Vice President of the United States Management

    • 855 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Hy Dairy Ltd. Case Study

    • 439 Words
    • 2 Pages

    Name: Charles A. Ford____________________Case #: 1 2 3 Date:_14 Feb 2013__ 1. Skim the Case Key Person: Rochelle Beauport | Position: Assistant Brand Manager | Other People: Syd Gillman VP of Marketing | What: Rochelle believes women and minorities cannot hold a position in upper management | Why: Rochelle received a lateral position instead of a management position | When: The situation needs to be resolved Immediately | 2. Identify the issues and related OB concepts

    Premium Management Factor analysis

    • 439 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    HY Dairies

    • 325 Words
    • 2 Pages

    Problem Statement Employees at Hy Dairies Ltd. are not receiving the proper acknowledgement or promotions based on their performance. This leads to employees believing that it is due to some form of stereotyping. An example of this can be seen in the marketing department‚ between Syd Gilman the vice-president and Rochelle Beaucoup an assistant brand manager. Due to Beaucoup’s results in last year sales‚ Gilman offered her a new position as market research coordinator. Beacoup thought of this

    Premium Idea Telephone Concept

    • 325 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Case study 3.1‚ HY DAIRIES‚ Ltd.   Abstract Success relies on the choices or decisions we make‚ the right decisions can bring success and wrong decisions can cause disaster. Perception plays a very important role in the decisions everyone makes. People make decisions every day based on the perceptions they interpret. We perceive people‚ situations‚ and so forth with our own senses. However‚ what one perceives is not always accurate. People ’s perceptions can be misleading and can

    Premium Perception Management Decision making

    • 956 Words
    • 4 Pages
    Powerful Essays
  • Satisfactory Essays

    Individual weekly case assignment 1- Hy Dairies‚ Ltd. RUIWEN RAN(N01014875) MGMT- 1500-OLG 1. Apply your knowledge of stereotyping and social identity theory to explain what went wrong here? In this case‚ there is a communication misunderstanding between Rochelle Beauport and Syd Gilman. Rochelle Beauport believed she did not get the promotion she deserved‚ moreover‚ it seems like that she had been sidelined for being a women and “could take the heart in marketing management. For this case‚ there have

    Premium Social psychology Mind Understanding

    • 352 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Hy Diaries Inc

    • 899 Words
    • 4 Pages

    Case study 3.1: HY DAIRIESINC. 1. Apply your knowledge of stereotyping and social identity theory to explain what went wrong here. Stereotyping is the process of assigning traits to people on the basis of their membership in a social category. Stereotypes generally have some inaccuracies‚ some overestimation or underestimation of real differences‚ and some degree of accuracy. One problem with stereotyping is that stereotypes under certain conditions‚ such as the degree to which

    Premium Social psychology Mind Stereotype

    • 899 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Hy's Dairies Case Study

    • 1092 Words
    • 5 Pages

    | Case Study 3.1 | Hy Dairies‚ Ltd. | | Rochelle Beauport‚ Assistant Brand Manager at Hy Dairies‚ is a member of a visible minority group. She enjoys her position with the company as she finds it both challenging and it has the ability to directly impact the company’s profitability. During her most recent annual performance review‚ Beauport was offered a new position as a Market Research Co-ordinator. This position is a lateral move. Syd Gilman‚ the Vice President of Marketing‚ is offering

    Premium Minority group Perception Management

    • 1092 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    HY Diaries Case Study

    • 346 Words
    • 2 Pages

    HY DairiesInc. 1. Apply your knowledge of stereotyping and social identity theory to explain what went wrong. Being a woman‚ and of colour‚ Ms Beaufort was subjected to a perceived social status at the time. Ms Beaufort’s work in improving sales was not rewarded handsomely. She was offered the marketing research coordinator‚ a ‘backroom’ position‚ instead of a more upfront‚ operational position. Beaufort felt sidelined‚ because marketing research was not the right path to be in top management

    Premium Employment Woman Marketing

    • 346 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Hy Diaries

    • 3053 Words
    • 13 Pages

    HY DairiesInc. Joshua J. Risch Organizational Behavior‚ BA 730 Online November 4‚ 2011 Dr. Normand Hays HY DairiesInc. Rochelle Beauport is one of a few women of color in marketing management at Hy Dairies that had a promising career with the company. Syd Gilman‚ the vice president of marketing at Hy DairiesInc.‚ offered Rochelle to go from assistant brand manager to marketing research coordinator. She was offered the position because of her successful effort of improving the sales

    Premium Social psychology Mind Stereotype

    • 3053 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    Hy Vee Case Study

    • 828 Words
    • 4 Pages

    difference between being declined for even an interview to being offered a position the next day. Manager of the Hy-vee bakery in Lincoln‚ Nebraska‚ Godfrey Lim has experienced the struggles of working one’s way up the ladder of one’s career path. Although his educational background had him set for a different course‚ Godfrey is satisfied with his job as manager‚ and has been with the company for

    Premium Management Baking Baker

    • 828 Words
    • 4 Pages
    Good Essays
  • Good Essays

    FACTS (Facts of case in brief) There are two parties in this case; the appellant is Kamil and brothers a registered partnership firm and the respondent is Central Dairy Farm‚ Uttar Pradesh Pashu Dhan Uddyog Nigam Limited. A contract is awarded to the appellant for the supply of 30000 live sheep and goats to the respondent @ Rs. 786/- per quintal. The contract was stipulated for a period of one year. The appellant deposited a sum of Rs. 260000/- as security for the good performance of the

    Premium Court Appeal Appellate court

    • 1700 Words
    • 7 Pages
    Good Essays
  • Good Essays

    Clover Valley Dairy Camden‚ New Jersey May 17‚ 2014 To: Charles Krieger – President/ Clover Valley Dairy Dear Charles‚ I am writing you in response to your concern regarding a market test of the new 6 oz. cups and multi-pack yogurt carriers that Clover Valley Dairy would like to introduce to our customers. The purpose of the research project will be to see if the new type of packaging for yogurt will be worth the change and if our consumers are accepting of the new change. It will

    Premium Milk Marketing Dairy product

    • 1091 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Dairy Farm Case

    • 2338 Words
    • 28 Pages

    Dairy Farm Case Guideline Solution (Note: This is not intended as a “model answer” but is more of a teaching note to identify some of the key issues) As a strategic analyst working for M&S you are asked to assess the performance of Dairy Farm. Carry out a CORE analysis of Dairy Farm  Briefly consider context   Briefly take an overview of the company  Work out ratios  How does the company compare to M&S? 1|Page Dairy farm Annual accounts for year ending December………….

    Premium Inventory Balance sheet Asset

    • 2338 Words
    • 28 Pages
    Powerful Essays