Principles of Marketing: An Asian Perspective Marketing: Managing Profitable Customer Relationships 2 © 2012 Principles of Marketing: An Asian Perspective Chapter 1 Outline (CILO a) 1.1 1.2 Understanding the Marketplace and Customer Needs 1.3 Designing a Customer-Driven Marketing Strategy 1.4 Preparing an Integrated Marketing Plan and Program 1.5 3 What is Marketing? Capturing Value from Customers © 2012 Principles of Marketing: An Asian Perspective
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Another woman whom we remember in this context was Hazrat Mahal Begum. She was the wife of the deposed ruler of Lucknow who actively took part in the revolt of 1857 against the Doctrine of Lapse under which Dalhousie wanted her to surrender Lucknow. She gave stiff resistance. But after the fall of Lucknow she escaped to Kathmandu. Kasturba‚ the wife of Mahatma Gandhi‚ was one of the foremost supporters of the Gandhi’s programmes. One of the first women to be imprisoned in Transvaal
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Motherboard: The motherboard is‚ without a doubt‚ the primary component of the entire system. Without the support circuitry and functions this device provides‚ even the CPU is unable to work. A motherboard also known as main board‚ logic board‚ or system board. Typically the motherboard contains slots‚ and all the controllers required to control standard peripheral devices‚ such a display screen‚ keyboard and disk drive etc. In addition to the hardware‚ the motherboard also contains some software
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Normal costing is used to value manufactured products with the actual materials costs‚ the actual direct labor costs‚ and manufacturing overhead based on a predetermined manufacturing overhead rate. These three costs are referred to as product costs and are used for the cost of goods sold and for inventory valuation. Standard costing values its manufactured products with a predetermined materials cost‚ a predetermined direct labor cost‚ and a predetermined manufacturing overhead cost. These standard
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CHAPTER 27. FLEXIBLE PAVEMENT DESIGN NPTEL May 24‚ 2006 Chapter 27 Flexible pavement design 27.1 Overview Flexible pavements are so named because the total pavement structure deflects‚ or flexes‚ under loading. A flexible pavement structure is typically composed of several layers of materials. Each layer receives loads from the above layer‚ spreads them out‚ and passes on these loads to the next layer below. Thus the stresses will be reduced‚ which are maximum at the top layer and
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Journal of Case Research Volume III Issue 01 Technology as A Tool for Turnaround: A Case of Scooter India Limited A. Sahay1 and Sanjay Mohapatra2 It was October‚ 2000‚ the siren blew at 2.30 pm and the employees of morning shift were leaving the factory after their duty. Dr. Sahay‚ Chairman & Managing Director of Scooters India Ltd. Looked through the glass window of his corner room and was wondering if he could make the company profitable and secure their jobs through infusion of home
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1 UNIVERSITY OF MUMBAI’S ALKESH DINESH MODY INSTITUTE FOR FINANCIAL & MANAGEMENT STUDIES 2 NAME OF THE STUDENT AHSAN KHAN AJAY DHUTAWALE ARUN IYER ANAS KHAN VIKAS GUPTA VIVEK KAMBLE ROLL NOS 45 11 28 48 25 39 SYBMS SEM II SIGNATURES Submitted to :- Prof. Anita Boabade Mam 3 Topic : - 4 I would like to express my special thanks of gratitude to my Prof. Anita Bobade Mam as well as our Director who gave us golden opportunity to do this wonderful project on the topic
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Major issues on FDI in Multi-brand retail 1) Cabinet decision – Distinct Indian Model with Safeguards for domestic stakeholders : FDI up to 51% only through government approval mode. Minimum investment of US $ 100 million of which at least 50% to be invested in backend infrastructure‚ which would include capital expenditure on the entire spectrum of related activities including cold chain infrastructure‚ food processing‚ refrigerated transportation‚ logistics. Retail sales outlets may be set up only
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PARENT COMPANY Founded:in 1866 in Switzerland by Henri Nestle Industry: food processing It was incorporated as limited company in 1959 It is the world’s largest and leading food nutrition‚health and welness company Area surved :world wide In 2011‚ Nestlé was listed No. 1 in the Fortune Global 500 as the world’s most profitable corporation KEY PEOPLE Chairman: Peter Barbeck-Letmathe CEO: Paul Blucke CFO: Wan Ling Martelo REVENUE Total revenue of Rs 8.2 billion‚with a growth
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M A N A G EM EN T IN FO R M ATIO N S Y S TEM Applications of MIS(Service Sector) WHAT IS MIS? 1) A management information system (MIS) provides information that organizations need to manage themselves efficiently and effectively. 2)Management information systems are typically computer systems used for managing three primary components: technology‚ people (individuals‚ groups‚ or organizations)‚ and data (information for decision making). 3) Management information systems are distinct from other
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