for cultivating customer loyalty. In this paper‚ we draw together previous research into an integrative conceptual model that explains how the key elements of DMC - frequency and content of brand communication‚ personalization‚ and interactivity - can lead to improved customer value‚ commitment‚ and loyalty. Keywords: digital marketing communication; personalization; interactivity; customer loyalty; customer relationship management 2 CONTENTS 1 INTRODUCTION.........................
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Maladaptive behavior such as attention deficit/hyperactivity disorder (ADHD) is common among children. The diagnosis of ADHD in adults can be more difficult than in children. There are many controversial issues surrounding adult/child (ADHD) which include history‚ symptoms‚ treatment‚ and causes. Historically speaking‚ ADHD is generally thought to be a childhood disorder. However‚ data suggest that many adults‚ both male and female are affected. Most patients diagnosed during childhood carry the
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Abstract Ethical behavior is an important consideration in today’s business. Deciding which behaviors are acceptable is a tough decision. Ethical Behavior Individual characteristics should play a large part in ethical behavior. For the most part people know the difference between right and wrong‚ but which one they choose plays upon their individual characteristic. Do I think every person is 100% ethical in their day-to-day business decisions? Certainly not‚ this is where issue of intensity
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Sheep Behavior Instinctual Behaviors: - Sheep are very social animals. - When grazing‚ sheep need to have sight of other sheep. - It takes a group of five sheep to show normal feeding behavior. - Ensuring sheep have visual contact with other sheep prevents excess stress. - Flocking is instinct‚ and helps prevent against predators. - Thousands of years of domestication have made sheep more docile. - Most ewes reaching maturity at 5-12 months‚ usually happens around their first fall
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II ORGANIZATIONAL BEHAVIOR—MBA Semester I‚ 2010-2011 True and False (1 point each) _____1. Every employee in the organization is individually responsible for the success of change. _____2. During a conflict‚ persons should be expected to explain their unintended remarks. _____3. Political players often rely on outside consultants to further their agenda. _____4. Visibility is an important power technique. _____5. Reducing uncertainty assists change‚ but can create greater individual
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Society by nonmembers and the competitive landscape have changed substantially. Driven primarily by a board of directors and regional volunteer leaders‚ the Society has never had a formal leadership development philosophy. Now‚ the long-time president has retired‚ and TRS leaders are reflecting on how to prepare for the future‚ especially with increased calls for leadership role clarity and more delegation of work to members. As a member‚ you have the opportunity to develop the needed leadership strategy
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Can delinquent behavior be deterred by threats of punishment? If not‚ how can it be controlled? The thought that punishment would be able to deter crime is absolutely ludicrous. If the threat of punishment actually worked‚ the prisons would be empty. It is clear punishment failed as a deterrent‚ so why does society insist on punishing criminals? I believe society just likes to punish. We like to get even with those who offended us/ or our social norms. Another reason juveniles are not deterred
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thesis would not have been possible without the guidance and the help of several individuals who in one way or another contributed and extended their invaluable assistance in the preparation and completion of this study. Executive Summary Organizational behavior modification‚ or OB Mod‚ is the application of reinforcement theory to people in organizational settings. Reinforcement theory says that we can increase the frequency of desirable behaviors by linking those behaviors with positive consequences
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publicity‚ for e.g. “Thanda matlab coca- cola” this tag line of coca cola helped a lot in terms of profit maximization and brand building.As the time passes a cut throat competition is taking place and every one is trying to put their product superior than their competitors. For this‚ they have endorsed the celebrity in advertisement to make their product popular as well as unique. The use of a celebrity in an advertisement is like the bridge between the producer and the consumer. For targeting
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INDIVIDUAL LEVEL VARIABLES AND THEIR EFFECTS ON EMPLOYEE PERFORMANCE AND SATISFACTION All our behavior is somewhat shaped by our personalities and experiences. There are three individual level variables: 1. Biographical Characteristics 2. Ability & 3. Learning 1. Biographical characteristics Biographical characteristics are readily available to managers. They include data that are contained in almost every employee’s personal files. The biographical characteristics are: a) Age b) Gender c) Marital
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