POINT OF PARITY AND POINT OF DIFFERENCE These can be utilized in the positioning (marketing)[->0] of a brand[->1] for competitive advantage[->2] via brand/product[->3]. In essence: Points-of-difference[->4] (PODs) – Attributes or benefits consumers[->5] strongly associate with a brand‚ positively evaluate and believe they could not find to the same extent with a competing brand i.e. points where you are claiming superiority or exclusiveness over other products in the category. Points-of-parity
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belief and something must exist for you to even ask if it exists. ------------------------------------------------------------------------------------------------------------------- SLIDE 3 TO BELIEVE OR NOT TO BELIEVE? Speaker Notes: A weak point in this argument is the lack of actual concrete facts. Most of the argument is a sort of “What if?” theory. A different outcome can be theorized when bold statements are made. Beliefs are instilled through interaction in society. You must have heard
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POWER AND ITS POWERS: The Supremacy of Power Frank Chodorov‚ an American writer and libertarian once said “The State acquires power and because of its insatiable lust for power it is incapable of giving up any of it. The State never abdicates.” When I was in my high school‚ I always dreamed for Utopia‚ a perfect state wherein there is no poverty and starvation. Power is delegated in every people and there’s equality‚ justice and freedom. Utopia sometime refers for World peace‚ this may sounds
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Presentation outline 1. Introduce fashion design 2. Tow development in fashion design a) The development of science and technology progress. People used to make clothes all need through sewing machine‚ scissors‚ etc. need to be done by hand‚ now with the development of social science and technology invented the new machine‚ can automatically generate does not require any human‚ tailoring sewing clothes. b) Material Before people only used two or three kinds of clothing materials to make clothes
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Business Statistics Problem Set # 8 Due Monday December 1st 1. You have data on three variables for college graduates: years of work experience‚ student GPA and monthly salary after graduation in $. You collect data from 6 students. Student Years of Work Experience GPA Monthly Salary ($) 1 3 2.6 3300 2 0 3.4 3600 3 4 3.6 4000 4 1 3.2 3500 5 2 3.5 3900 6 5 2.9 3600 Following are the regression results for the data using Excel. In this problem‚ you will be interpreting the regression results
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The Tipping Point is the “biography of an idea‚” that a good way to think of “any number of [any] mysterious changes that mark everyday life is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do.” (7) There are three basic characteristics of change — “one‚ contagiousness; two‚ the fact that little causes can have big effects; and three‚ that change happens not gradually but at one dramatic moment…” (9) “The name given to that one dramatic moment
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Artistic Themes from Ancient Cultures Kirston L. Gardner HUM/100 April 23‚ 2014 Mrs. Jessica Jones Artistic Themes from Ancient Cultures The role a man plays in society‚ as well as the role a woman plays in society is referred to as a gender role. A gender role can include‚ but is not limited to a person’s status‚ position‚ behavior‚ and activities that is deemed fitting for the sex of that person. Men and women’s roles are very different and have always been that way. It is expected by society
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Midterm Study Guide COMM 111 Chapter 4- Selecting a Topic and a Purpose Sources for choosing a topic Determining the general purpose of your speech Difference between a specific purpose and a central idea Topic: The subject of a speech Choosing a topic: Topics you know a lot about Topics you want to know more about Brainstorming: A method of generating ideas for speech topics by free association of words and ideas. Personal Inventory Clustering General Purpose: The broad goal of
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International Islamic University Chittagong Introduction Country Selection: Germany Objective: This group assignment aims to conduct an international market environment study of Germany trading partners of Bangladesh‚ mainly export destinations‚ focusing on the • Foreign trade practices of Bangladesh with those trading partners and • Trade barriers against Bangladesh exports to these countries. Methodology: Specific Product Selection: General Trade area. Discussions
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Title: Advantages and Disadvantages of Being an Actuary Introduction I. Good afternoon to Ms. Parimala and my fellow classmates. II. The topic of my presentation today is Advantages and Disadvantages of Being an Actuary. What is an actuary? Experts in risk management Uses mathematical skills to measure probability and rise of future event Useful information to many industries III. The advantages of being an actuary are High earning potential Corporate respect received IV. However‚ the
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