priority list of company. Nordstrom working as departmental store in the retail industry would be effected by all the forces in the marketing environment. Nordstrom’s competitors are Wal-Mart‚ & K-Mart‚ and Carrefour. SWOT Analysis for Nordstrom: Strength: It was rationalized by the promoter that if customers are satisfied by the services and the best service could only be offered by highly motivated employee (sales force)‚ the share holders‚ promoters are bound to get their
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Macro-Environmental Factors Vietnam is a peninsula‚ which located in the Southeast Asia monsoon zone. Its long narrow territory stretches 1700km from north to south and in the center a mere 50km from east to west‚ the territory looks like a dragon stand at east of the Indo-Chinese peninsula. The coastline‚ which extends for 3260km‚ has fine beaches and archipelagos. It not only has beautiful landscape attracts countless tourists and also can get rich seafood‚ provided favorable conditions for raw
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INTRODUCTION TO MARKETING MARKET RESEARCH CONTENTS INTRODUCTION ----------------------------------------- MACRO ENVIRONMENT POLITICAL ---------------------------------------------- ECONOMICAL ------------------------------------------- SOCIAL ------------------------------------------------- TECHONOLGICAL---------------------------------------- ENVIRONMENTAL---------------------------------------- MICRO ENVIRONMENT SUPPLIERS----------------------------------------------
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GE Analysis a) Political As a multinational company‚ General Electric has to deal with political systems of different nations. In spite of some of the countries presenting favorable environment for business survival and growth‚ others present difficult conditions. Tax systems and regulations also differ across countries and so does the level of government intervention in business activity. For example‚ in United States‚ the Internal Revenue Authority requires companies to submit tax returns annually
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Macro and micro environments both fall into the categories of environmental scanning. The general scope of environmental scanning is that it is a component of global environmental analysis. While analyses are typically carried out on the macro environment‚ the micro environment still has an important role to play. In summary‚ the macro environment is involved with the industries‚ companies‚ markets‚ clients and competitors‚ while the micro environment can be represented by the suppliers‚ competitors
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Case study: Merlin Entertainments Group Ltd is the second largest operator of amusement parks and other attractions in the world after Walt Disney Parks and Resorts. The group is registered since 1998 in the UK and employs 17.000 people. Such as famous attractions belong under the operation of them as Alton Towers‚ Gardaland‚ Chessington world of adventures‚ See life centers‚ The dungeon‚ Seal sanctuaries‚ Lego land‚ Warwick castle‚ Heide Park‚ Madame Tussauds‚ Thorpe Park or the London eye. These
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is better to make no changes. A firm is said to be following a stability strategy if it is satisfied with the same consumer groups and maintaining the same market share‚ satisfied with incremental improvements of functional performance and the management does not want to take any risks that might be associated with expansion or growth. Stability strategy is most likely to be pursued by small businesses or firms in a mature stage of development. Stability strategies are implemented by ‘steady
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Page 1 TABLE OF CONTENT S. No Content Page No 1. Executive Summary 2 2. Introduction to HUL 3 3. History of HUL 6 4. Corporate Governance in HUL 16 5. Corporate Social Responsibility 18 6. Company Structure 17 7. Brands for Life 21 8. Market Analysis 44 9. Performance Analysis 47 10. SWOT Analysis 50 11. Recommendations 55 12. Project Shakti 59 13. Conclusion 60 Page 2 14. Bibliography 61 EXECUTIVE SUMMARY Hindustan Unilever Limited is the Indian arm of the Anglo-Dutch company
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ACCOUNTING FOR MANAGEMENT PROJECT ON FINANCIAL STATEMENT ANALYSIS OF Hindustan Unilever Limited (HUL) SUBMITTED TO: DR ROSY KALRA TABLE OF CONTENTS Topics Acknowledgement Chapter-1 Introduction to HUL Chapter-2 Profit and Loss Account of HUL Chapter-3
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Introduction Business essentially need finance for the short-term and the long-term. There are a number of ways of raising finance for a business. The type of finance chosen depends on the nature of the business. Large organisations are able to use a wider variety of finance sources than are smaller ones. Savings are an obvious way of putting money into a business. A small business can also borrow from families and friends. In contrast‚ companies raise finance by issuing shares. Large companies
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