0 Lambin ’s Strategic Concept of Marketing. 03-04 3.0 Critical Analysis of GE (General Electric) Marketing Strategy. 04-16 3.1 Company Overview. 04-05 3.2 Marketing Philosophies of GE. 05-06 3.3 GE ’s marketing Strategy. 06-07 3.4 Analysis of GE ’s Market Driven Management. 07-09 3.5 GE ’s Competitor Analysis and Competitive Strategy. 10-12 3.6 SWOT Analysis of GE. 12-13 3.7 GE Brand Analysis. 13-15 3.8 GE ’s promotion and Selling Strategy. 15-16 4.0 Conclusion. 16-16 5.0 Appendices
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BREAKTHROUGHS : THE EVO PROJECT GE BUSINESSES JACK WELCH PROCESS ORIENTED Effective operations management Timely acquisitions and clever deal making Financially based strategies Efficiency driven JEFF IMMELT MARKETING ORIENTED Market value of technological advancements Organic growth – given top priority Technology leadership Commercial excellence Global expansion Marketing driven Long term‚ research- based approach to his tasks Immelt is transforming GE from a process and acquisition
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INTERNATIONAL MARKETING CASE STUDY ANALYSIS CASE – TOYOTA AND GENERAL MOTORS SITUATION ANALYSIS The world’s largest car manufacturers Japan-based Toyota and and US-based General Motors [GM] have joined together in Australia to create a joint venture under a new company called United Australian Automotive Industries [UAAI]. This is hoped to see replication of same success as the New United Motor Manufacturing Inc venture between Toyota and GM in California‚ but this was not to be the case due to various
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Henry Hudson (1565-1611) was an English explorer and navigator who explored parts of the Arctic Ocean and northeastern North America. The Hudson River‚ Hudson Strait‚ and Hudson Bay are all named after Hudson. Little is known about Hudson’s early life. Hudson was hired by the Muscovy Company in 1607‚ to find a waterway from Europe to Asia. Hudson made two trips (in 1607 and 1608)‚ but failed to find a route to China. In 1607‚ he sailed to Spitzbergen (an island north of Scandinavia in the Arctic
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Who Is Responsible For Cleanup Under CERCLA? What is CERCLA? The Comprehensive Environmental Response‚ Compensation‚ and Liability Act ( CERCLA ) 1) The purpose of CERCLA is to make owners and operators of hazardous waste dump sites and contaminated areas‚ as well as their customers‚ responsible for cleanup costs and property damage. 2) CERCLA is also referred to as THE SUPERFUND. It is authorized to a level of 8.5 billion dollars. The funding for CERCLA comes 87% from taxes on the chemical
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Name – Mamta Timane Subject – Organization Development Assignment – GE Workout Three activities are generally mentioned as being keys to General Electric’s success: process mapping‚ “best practices” benchmarking‚ and “workout” (Stewart‚ 1991). Workout is GE’s approach to intensive team problem solving. An organization contacted us with a desire to adapt a GE workout-type process for use in their organization. We believe our efforts to respond to our client’s questions and concerns about the
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BUSINESS POLICY & STRATEGY Case Study – ’GE’s Two-Decade Transformation: Jack Welch’s Leadership’ Prepared by Group 12 – Div A Team Members 1. Aanad Menon 2. Adit Paul 3. Anirban Majumdar 4. Girish Patel Q.1) Jack Welch launched a number of initiatives on taking charge of GE in 1981. Was there a strategy driving the initiatives? Were the initiatives effective in accomplishing what Welch was aiming for? When Jack Welch joined the GE‚ there were many challenges in
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E-mail: c.amatulli@formazione.uniba.it Tiziana Caputo Research Assistant of Marketing Department of Business‚ Law and Environmental Studies‚ University of Salento Via per Monteroni‚ 73100‚ Lecce‚ Italy Tel: 39-83-273-2234 E-mail: tiziana_caputo@libero.it Gianluigi Guido Full Professor of Marketing Department of Business‚ Law and Environmental Studies‚ University of Salento Via per Monteroni‚ 73100‚ Lecce‚ Italy Tel: 39-83-233-2665 Received: November 3‚ 2010 E-mail: gianluigi.guido@unisalento
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CASE 11: General Electric Healthcare‚ 2006 1. Was buying Amersham a good idea? Why or why not? We support the idea that GE Healthcare‚ which is one of the biggest conglomerates globally‚ took the right step in acquiring the business Amersham in order to expand the business and restructure its core business into becoming a global standardized business aiming to provide products that answers the needs of consumers in the market today. The following
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Australian National University July 2009 Corporate Strategy Analysis: General Electric Co. (1981–present) Stanislav Bucifal Introduction The General Electric Company (GE) is widely regarded as one of the world’s most successful corporations of the 20th century. This paper aims to critically analyse the corporate strategy of GE during the period from 1981 to present under the leadership of two very different but equally influential CEOs—Jack Welch and Jeff Immelt. The essay is organised in four
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