2. How has Southwest executed value-based pricing Southwest has historically and relentlessly pursued a low-price strategy. Its goal was to always be the cheapest carrier in any market where it flew. This would ultimately require the competing carriers to drop their prices to match those of Southwest in order to be competitive. This is something that has come to be known as the “Southwest Effect.” The easy answer to why it worked is based on Southwest’s cost structure. The business plan developed
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AA312 Case: Birch Paper Company 1. Calculating all three options based on costs Thompson DivisionCosts Linearboard and corrugating medium 168(70%*400)*60% 30% of out of pocket costs 120(30%*400) Total 288 West PapersCosts Total 430 Eire PapersCosts Outside linear(Southern div) 54(60%*90) Printing(Thompson div) 25 Own Supplies 312(432-5-36) Total 391 As shown in the calculations above‚ Northern should accept the bid from Thompson division as it has the lowest cost if all transfer prices
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are common to all companies. The value of beta is determined in an objective manner by using sound statistical method. One practical problem with the use of beta‚ however‚ is that it does not probably remain stable over time. The Capital asset pricing model (CAPM) provides an alternative approach for the calculation of the cost of equity. As per the CAPM‚ the required rate of return on equity is given is given by the following relationship: Ke = Rf + (Rm – Rf) Bi Above equation requires
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Required Reading * Collis‚ D.J.‚ & Montgomery‚ C.A. (1995‚ July/August). Competing on resources: Strategy in the 1990s. Harvard Business Review‚ 73 (4). (Custom Textbook (2012)‚ Managing Strategy in the Global Marketplace. Chapter 21.) * Porter‚ M.E. (1996). What is Strategy? Harvard Business Review‚ 74 (6). In HBR’s 10 Must Reads on Strategy. (Custom Textbook (2012)‚ Managing Strategy in the Global Marketplace. Chapter 21.) * Stegmann‚ J (2009) Critical Thinking in Strategic
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Marketing – Master of Management 78-614 Odette School of Business‚ University of Windsor Write-up Title of case: Virgin Mobile USA: Pricing for the Very First Time Key person and his / her position in the organization: Dan Schulman‚ CEO of Virgin Mobile USA Key issue or decision that must be made: The key issue for Virgin Mobile USA is to select a pricing strategy that will both attract and retrain subscribers. Basic facts of the case: Virgin is a U.K-based company led by Sir Richard
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Statement of the Problem: Coca Cola‚ the world’s largest beverage company‚ has been under a tremendous amount of media scrutiny lately. Word got out that Coke is testing a new vending machine technology that changes price based on weather conditions. The core problem which coke is facing here is public relations disaster. They have put their brand image at stake. The way in which the Chairman and CEO of Coke M. Douglas Ivester disclosed about the new vending machines was inappropriate. Price
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How might pricing decisions be influenced by knowledge of the Product Life Cycle? Product Life Cycle (PLC) shows the stages of a new product going through in the market place. In general‚ a product goes through introduction‚ growth‚ maturity and decline. The application of the four stages of PLC can assist firms to plan marketing mix decisions. Hence‚ price setting of a particular product can be influenced by its PLC over the four stages. For mass market with high competition and a new brand
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Answers to Warm-Up Exercises E8-1. Total annual return Answer: ($0 $12‚000 $10‚000) $10‚000 $2‚000 $10‚000 20% Logistics‚ Inc. doubled the annual rate of return predicted by the analyst. The negative net income is irrelevant to the problem. E8-2. Expected return Answer: Analyst 1 2 3 4 Total Probability 0.35 0.05 0.20 0.40 1.00 Return 5% 5% 10% 3% Expected return Weighted Value 1.75% 0.25% 2.0% 1.2% 4.70% E8-3. Comparing the risk of two investments Answer: CV1 0.10 0.15 0.6667 CV2 0.05
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(10 points) Suppose CAPM works‚ and you know that the expected returns on Walmart and Amazon are estimated to be 12% and 10%‚ respectively. You have just calculated extremely reliable estimates of the betas of Walmart and Amazon to be 1.30 and 0.90‚ respectively. Given this data‚ what is a reasonable estimate of the risk-free rate (the return on a long-term government bond)? (Enter the answer with no more nor less than two decimal places‚ and leave off the % sign. For example‚ if your answer is 13
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Conference on Sociality and Economics Development IPEDR vol.10 (2011) © (2011) IACSIT Press‚ Singapore Competitive Pricing Strategies of Low Cost Airlines in the Perspective of Game theory Lim Seng Poh+ and Mohd. Ghazali bin Mohayidin Open University Malaysia Abstract. Price is the weapon of choice for many low cost airlines in the competition for market share. Regional low cost airlines’ pricing strategy for market stimulation is issuing free tickets and competing in ticket prices setting. It has been
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