LECTURE 1: What is Marketing? Evolution of Marketing: Product OrientationSalesConsumerCompetitorCRMValue (brand equity) 5 C’s (Strategic) * Company * Customers * Competitors * Collaborators * Context 4 P’s (Tactical- “marketing mix”) * Product * Promotion * Price * Place LECTURE 2: Customer Behavior Consumer Decision Making Process: Adoption Process (of new concepts that do not rely on previous purchases) (textbook): AwarenessInterestEvaluationTrialDecision
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Marketing 5805 Firm Analysis Project Firm: Daniel Memorial‚ Inc. Description: Daniel is a nonprofit organization serving at-risk youth from the community through a wide variety of programs. Some of the services offered include: therapeutic foster homes‚ independent living skills and housing for homeless youth‚ juvenile dependency intervention‚ residential treatment‚ and community based treatment through the dependency court system which is contracted through the Department of Children and Families
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Table of Contents: Page Introduction … … … … … … … … … … … … … … … … … … … … … … … … … … … 2 Background Information of Vissan Limited Company… … … … … … … … … 2 The Company’s Overall Marketing Orientation … … … … … … … … … … … .. 2 +Vissan’s Marketing Process … … … … … … … … … … … … … … … … … … …. 5 +Vissan’s Marketing Orientation … … … … … … … … … … … … … … … … …. 9 Recommendations for Improvement in Marketing Orientations … … … … 13 Conclusion … … … … … … …
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Midterm exam : Business in Asia Subject : ASEAN 2015 Introduction: The association of Southeast Asian Nations (ASEAN) was established in 1967 as an organization for economic‚ political‚ social and cultural cooperation among its member countries. Its goal includes also protection of regional peace and stability. The original members are: Indonesia‚ Malaysia‚ the Philippines‚ Singapore and Thailand. Now‚ there are 10 memberships: Brunei‚ Myanmar‚ Cambodia‚ Laos and Vietnam. ASEAN has a population
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Customer Relationship Management • “The purpose of a business is to create customers” – Peter Drucker • New customers cost you money – money spent on advertising and marketing 1 Company Orientations toward the marketplace 2 CRM Customer Relationship Management (CRM) enables an organization to better management relationships with suppliers‚ distributors‚ and dealers‚ among others 3 CRM • The purpose is to identify‚ retain‚ and place the right kind of customer and foster
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SAAS MARKETING FOR CEOS HOW TO GO TO THE TOP OF THE MARKET and stay there TA BLE OF CO N T E N T S i 1. Introduction 5. The Story of Shopify 8. Going to Market 9. Know Your Customer 10. Create a Product Your Customers Will Love 11. Create a Company Your Employees Will Love 12. Support Your Customer at All Costs 13. Create a Great Customer Experience 13. Marketing Takeaways 14. Getting to the Top of the Market 16. Early Days - Growth Hacking 17. Inbound Marketing (Content‚ SEO and Social Media)
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LINKS Marketing Strategy Simulation Revised April 2012 Randall G. Chapman‚ PhD ii LINKS Marketing Strategy Simulation Copyright (c) 2000-2012 by Randall G Chapman LINKS® is a registered trademark of Randall G Chapman. All rights reserved. ISBN 1885837-39-9 LINKS Marketing Strategy Simulation iii Table of Contents Chapter 1: Introduction ................................................................................................. 1 Why Use Simulations?.........
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Definition CRM CRM is a core business strategy that integrates internal processes and functions‚ and external networks‚ to create and deliver value to targeted customers at a profit grounded on high-quality customer-related data and enabled by information technology (book) Types of CRM Strategic CRM: customer-centric business strategy Dedicated to winning and keeping customers by creating and developing better value than competitors.Product oriented: customer choose products with best quality
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Virgin mobile pricing Document Transcript VIRGIN MOBILE USA – ‘FIRST PRICE’ STRATEGY (An analysis of the Pricing Decision alternatives that Virgin has to undertake to create an alternate customer segment and monetize their buying power)VIRGIN XTRAS – OVERVIEWThe Virgin Mobile USA service involved content‚ features and entertainment‚ called “Virgin Xtras”.Collaboration with MTV networks as it was the most recognized youth brands in the country and unparalleled reach forthe under-30 market segment:
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Marketing Strategy for Investment Bankers I. Overview This paper sets out to explain how the concepts underlying marketing strategy‚ which is may be seen as applicable only to industries that provide tangible goods‚ such as iPads or pharmaceutical drugs‚ are nevertheless relevant to a service-based industry like investment banking. First‚ I will define marketing strategy and briefly describe its various elements. Next‚ I will define investment banking and give a brief description of the various
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