"Hubspot Clv" Essays and Research Papers

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Hubspot Clv

Hubspot – Case Study Inbound Marketing- an innovative marketing strategy founded by the Hubspot creators, was developed on the concept that to get customers to be interested in your product, “pulling” them in by use of Web 2.0 technology was much more effective than using traditional methods of marketing that pushed products and services to target audience who may be unwilling or uninterested in the offer at the particular time. Hubspot created software products that enabled its customers to market...

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Hubspot Case Questions Lanham

John Lanham Hubspot Case Questions Professor Sandra Young MKTG 2920 Sec 1 1/14/15 1.) Assess whether Hubspot can scale their business with only inbound marketing or should they also use outbound marketing. You will need to list the strengths and weaknesses involved with inbound marketing, list the strengths and weaknesses of outbound marketing, then compare and contrast the two, and state a decision. Inbound Marketing Outbound Marketing Strengths Weaknesses Strengths Weaknesses Visually appealing...

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Should HubSpot narrow their target by focusing exclusively on either Owner Ollies(OO) or Marketer Marys(MM)? Should they target both? From Appendix, the Customer Lifetime Value (CLV) for OO is $4814, while the CLV for MM is $10,625. This can incorrectly lead to a conclusion that OO are less valuable than MM to HubSpot. However, we need to factor in the market size and the number of customers that HubSpot has. OO make up the very small and the small company segment in the market (73% of the...

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MARKETING STRATEGY 13-14 SUMMARY 14-15 管理信息系统 第二组成员 刘露露 万菁 胡笳竟 肖泽中 Abstract HubSpot has been developing out well with the introduction or their new "inbound marketing" concept and the marketing system that goes with it. However, as they grow, the realization that they need to redefine their market segmentation and focus to bring their game to the next level. This paper will analyze the current situation HubSpot is in and help give a comprehensive future development suggestion in terms of customer...

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Hubspot Case Study

Halligan and Dharmesh Shah of upstart inbound-marketing firm HubSpot have come to a crossroads in their business model. The direction of the company must adapt in order to continue on the stated path of growing as big as possible, as fast as possible. HubSpot is facing two problems that it must address in order to accomplish its goals. First, HubSpot has a corporate culture centered on an evangelical attitude towards inbound-marketing. HubSpot offers the services of inbound-marketing, which uses strategies...

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Hubspot 2.0 Briefing

Hubspot 2.0 was founded in 2006 and quickly garnered acclaim and buzz, receiving numerous awards early on. Yet, Hubspot 2.0 is now at a critical junction: they must decide how best to scale up their business so they can they can meet their venture partners’ expectations. Founders Brian Halligan and Dharmesh Shah have heard that you took an awesome Intro to Marketing Course and they now want you to evaluate Hubspot 2.0 from a marketing perspective. In particular, they have asked you to write...

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Hubspot Case Analysis

Halligan and Shah, the founders of HubSpot, are faced with the question of how to accelerate Hub Spot’s growth rate and increase profitability. HubSpot recently broke the 1,000 customer mark and management needs to decide whether to continue targeting both Marketer Mary’s (MMs) and Owner Ollie’s (OOs), or either the MMs or OOs exclusively. We have analyzed the revenue projections for the different market segments and arrived at our decision based on the potential customer growth in each segment...

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Hubspot: Inbound Marketing and Web 2.0

Case 3: HubSpot: Inbound Marketing and Web 2.0 HubSpot is a dynamic and promising startup that has recently reached its 1,000 customer milestone. The company, led by founders Brian Halligan and Dharmesh Shah, offers an intuitive and easy-to-use marketing software that acts as a tool for customers to spearhead their ‘inbound marketing’ campaigns. The company is an evangelist of ‘inbound marketing’ where companies try to pull prospective customers toward a business and its products through the use...

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Hubspot - Case Analysis

HubSpot: Inbound Marketing and Web 2.0 MAR6815 Dr. Korgaonkar April 26, 2011 Presented by: Jeannette Chambers Balaji Govindarajulu Table of Contents Introduction 2 HubSpot was born 3 Inbound Marketing 4 Inbound Marketing – Three Distinct Skills 4 Advantages of Inbound Marketing 5 HubSpot Product Components 7 Content Design 7 Search Engine Optimization 7 Lead Tracking and Intelligence 8 HubSpot – Marketplace 8 Customer Funnel 9 HubSpot Customer Funnel 9 HubSpot – Customer...

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Hubspot Case Analisys

Hubspot Case Analisys Summary: HubSpot is a new company founded in 2006 by visionaries’ entrepreneurs. They sell not only a service product which provides technological tools and offers business solutions; they also sale a system a new concept of how to do business. Any business needs from marketing along with communication strategies to have certain contact with people that eventually become potential customers. Contacts promote sales. Traditionally marketing was employed through traditional...

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