Event sponsorship as a value creating strategy for brands Dimitra Papadimitriou University of Patras‚ Patra‚ Greece Artemisia Apostolopoulou Robert Morris University‚ Moon Township‚ Pennsylvania‚ USA‚ and Theofanis Dounis University of Patras‚ Patras‚ Greece Abstract Purpose – The present research involves corporations that served as Grand National Sponsors of the Athens 2004 Olympic Games and aims to explore whether a strategic approach was employed in the acquisition and management of
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Improving Education Through Technology Imagine a future made up of a society of people who wanted to learn and discover new information instead of simply memorizing facts. There would be a new generation that would possess the skills to solve some of the world’s most threatening problems. Well‚ this dream could soon become a reality if the youth of the world is taught the skills necessary to use technology to solve these problems. Our society is moving forward into a technological age‚ and in
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The 2009 Chrysler-Fiat Strategic Alliance A strategic alliance links two or more companies operations by combining manufacturing resources and knowledge. These tie-ups combine R&D‚ product development‚ distribution networks‚ and other areas in knowledge allocation. With that said‚ Chrysler was ordered by the U.S. government to form an alliance and file for Chapter 11 bankruptcy in-order to acquire government bailout. So‚ in early 2009‚ Fiat turned out to be the key contender for Chrysler
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Enterprise Technologies and the Value Chain Unit 5 Assignment Brett Sullivan Kaplan University GB570: Managing the Value Chain Pricilla Aaltonen February 28‚ 2012 Enterprise Technologies and the Value Chain Enterprise technologies play many roles in supporting the value chain. They can be used in the supply chain to enable businesses to communicate and share information with the vendors and suppliers in order ensure they are able to meet demand. They also allow companies to gather and
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Enterprise Technologies and the Value Chain Lidany Ramos 2/28/12 Enterprise Technologies and the Value Chain Today‚ business moves at a pace that was unimaginable just 20 years ago. This pace has been powered by advances in technology that have brought innovation to every part of a company’s value chain. Customers have increased expectations because technology has allowed companies to respond to customer needs quicker than ever before. For companies “Monitoring customer responses and changes
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Huawei Technologies: Strategy for extension to Europe PROJECT PLAN CELINE DE BACKER EDDY MEUNIER AKIRA JOREAU CLEMENT MARTIN STEPHANIE PEDROSA Internationalization of Huawei in Europe Table of contents I . INTRODUCTION ............................................................................................................... 2 Huawei: why Europe? ........................................................................................................ 2 Huawei’s requirements ..............
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PE R S P E CT I V E S Creating a High Performance‚ Values-Aligned Culture Leaders who are clear about their company’s reason for being (purpose) and who define what “good corporate citizens” look like (values) are able to deliver and sustain both performance and employee satisfaction over time. The creation of a purposeful culture—one that holds employees accountable for exceeding performance expectations while modeling the organization’s declared values—is critical for business leaders in today’s
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Airline Alliances an Analysis Introduction: Liberalisation of the Airline Market now allows carriers to engage in alliances to form more powerful synergy’s and capture a larger share of the market. Since the introduction of The Airline Deregulation Act in 1978 in North America and similar acts worldwide the aviation industry has become one of the fastest growing industries. The main objective of this was to allow the market place to influence the development of airlines. The main development from
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Strategic Marketing ! TOPIC 1 Creating value Pricing strategies The Role of Pricing The role of pricing Product Communicating Communicating value Delivering value Capturing value Promotion Distribution Price ! Profitability A 1% increase in price gives the biggest improvement in profit 2 compared to a 1% improvement in
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Analysis of the Success of Huawei: Coincidence or Consequence? Abstract This paper analyzes the success of Huawei Technologies Co.‚ Ltd.‚ one of the largest telecommunications equipment manufacturers in China. This paper applies two prevalent organizational theories: the ecological and evolutionary approach and the resource-based view‚ to interpret the causes of the success of Huawei. Based on the strength and weakness analysis of each theory in the explanation of the same phenomenon‚
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