Today‚ the company is known for its innovation and research. However‚ the HTCbrand still has a weak image compared to its competitors like Apple‚ Blackberry‚ Nokia‚ Samsung and Sony. HTC is now focusing on developing its brand image to grow its market share. This report reviews the current marketing strategy for HTC Android phones. It analyses the marketing mix forth and reviews the areas of weaknesses and opportunities to build upon. Finally‚ the report provides some recommendations for the future
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market and it do provide great advantages on HTC brand management in future. By leveraging HTC’s sales and marketing experiences in Europe and the United States to the Asian market‚ the acquisition will reinforce HTC’s position as the world’s leading provider of smart handheld devices. To maximize the synergies of the acquisition and to implement new joint business initiatives‚ Dopod International’s entire workforce will join HTC. In my opinion‚ HTC is starting to mimic Samsung’s marketing strategy
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INTRODUCTION HTC Corporation‚ formerly High Tech Computer Corporation‚ is a Taiwan-based manufacturer of smartphones founded in 1997. The company initially made smartphones based primarily on Microsoft ’s Windows Mobile software‚ but in 2009 it began to shift its focus away from Windows Mobile devices to devices based on the Android operating system. HTC is also a member of the Open Handset Alliance‚ a group of handset manufacturers and mobile network operators dedicated to the advancement of the
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Market Segmentation HTC Desire According to (Philip Kotler‚ 2008) “Market Segmentation is the subdividing of market into homogeneous sub-set of customers‚ where any subset may conceivably be selected as market target to be reached with distinct Marketing Mix. Smartphones went from being a luxury and became an everyday tool for executives‚ students‚ employees and even for those who do not need even 50% of the capacity of these magnificent examples phones. Thus‚ thanks to overcrowding and the entry
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Botany of Desire Name Institutional Affiliations In the Botany of Desire by Michael Pollan‚ emphases on how mankind has taken his position in trying to influence and control nature through technology such as genetic engineering. The purpose of this is to satisfy his desire for perfection by controlling the seeds of plants such as apples and potatoes. It appears that Pollan has a vivid imagination on plant-human interaction‚ when he writes the book. He thoroughly examines the connection of
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Desire –theme question 5 “A streetcar named desire is a play written by Tennessee Williams “in 1947. Blanche Dubois is the central character who comes to New Orleans to live off her sister’s kindness after losing their family home because of her difficult past. Tennessee Williams develops the theme ‘desire’ with the help of characterization through Blanche‚ symbolism and other stylistic devices which foreshadow her fate. Desire is one of the most prominent themes in this play. Each character is
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The desire of plants from humans‚ including the plants that produce fruits and vegetables‚ is extensive. Every day‚ humans interact with flowers‚ maybe to seduce a loved one‚ and consume food to replenish nutrients for their body’s cells. Agriculture and the harvesting of crops has since expanded and improved compared to earlier times in history. Brandie Piper‚ a writer for Monsanto Company‚ reflects on how agriculture has changed in the past fifty years. Monsanto Company is an agricultural company
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"Streetcar Named Desire" by Tennessee Williams Have Their Desires Vanish In Front of Their Eyes While the Characters Pursue Them In the play "Streetcar Named Desire" by Tennessee Williams Blanche had to take the streetcar that is named Desire‚ switch to the one that is called Cemeteries and then to get off at Elysian Fields; Williams’ use of these names for the streetcars and the street itself summarizes the development of the main characters of the play. Every character has its own desire but the reality
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Streetcar Named Desire" by Tennessee Williams contains many different types of conflict. The most major type of conflict in "A Streetcar Named Desire" is social class conflict between the main characters. Also conflict with the main characters environment. One of the main characters Blanche Dubois suffers from a great degree of emotional and inner conflict. A recurring theme found is a constant conflict between reality and fantasy. Another important example of conflict in "A Streetcar Named Desire" is physical
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Briana Jones Period 2 January 16‚ 2012 Scholars English IV A Streetcar Named Desire A Streetcar Named Desire was written by American playwright Tennessee Williams. Published in 1947‚ the theatre piece is one of his most recognizable works. Throughout the play‚ Williams demonstrates a number of different themes that some of the main characters portray. One of these themes is a primitive theme‚ which the one of the main characters dominantly shows‚ Stanley Kowalski
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