HSBC: The world’s local bank Written by James Gregory on February 03‚ 2009. HSBC’s print ads are easily identifiable – a solid red border‚ a repeated image‚ and a strong one-liner that embodies their brand. HSBC’s ad campaign utilizes several strong and effective tactics to gain attention. A majority of the ads involve a single image‚ copied three times‚ with a different value printed over each copy of the image. HSBC’s tagline gives the impression HSBC understands different people and locations
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HSBC is known as the “World’s local bank”. Originally called the HongKong and Shanghai Banking Corporation Limited‚ HSBC was established in 1865 to finance the growing trade between China and the United Kingdom. HSBC is now the second largest bank in the world‚ serving 100 million customers through 9‚500 branches in 79 countries. The company is organized by business line (personal financial services; customer finance; commercial banking; corporate investment banking and markets; private banking)
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HSBC From Wikipedia‚ the free encyclopedia HSBC Holdings plc Type Holding company[1][2] (Public limited company) Traded as LSE: HSBA NYSE: HBC Euronext: HSB SEHK: 005 BSX: HSBC.BH Industry Banking‚ Financial services Founded 1865[3] (The Hongkong and Shanghai Banking Corporation) 1991[4] (HSBC Holdings plc) Founder(s) Thomas Sutherland Headquarters 8 Canada Square‚ Canary Wharf‚ London‚ United Kingdom[5] Number of locations Approximately 7‚200 offices across 85 countries
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1) What problem did HSBC face in this case? What management‚ technology‚ and organization factors were responsible for the problem? Did HSBC management correctly identify the problem? HSBC Holding‚ with headquarters in London‚ is one of the world’s biggest and most successful banks. Like many others‚ the bank ran into problems during the global financial crisis of the late 2000s due in large part to its heavy exposure to the U.S. subprime mortgage market. HSBC not only originated mortgages‚ but
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1. What have been the key success factors for HSBC? Ans. HSBC was established in 1865 to finance the growing trade between China and UK. Being an early starter to penetrate into this geography‚ HSBC was able to fully utilize the untapped business potential available and thereby capture a huge chunk of the market. Despite growing in almost 80 countries al over the world‚ HSBC has been successful in positioning itself in ‘World’s local bank’. As the bank constantly works hard to
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HSBC: Who’s the Boss? HSBC: Who’s the Boss? Case Overview In September 2010‚ the business world was shocked by a public boardroom debacle at HSBC. Incumbent Chairman‚ Stephen Green‚ had announced his pre-mature departure from HSBC ahead of schedule‚ putting HSBC’s succession plan into the spotlight. An unforeseen and public power struggle ensued‚ with speculation as to whether incumbent CEO Michael Geoghegan or one of several other possible candidates would get the top job. The chaotic succession
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Introduction 1.1. Background To HSBC’s shareholders‚ they would be very happy. HSBC has exceeded its profit expectations in the first quarter of 2011. The bank generated a $11.5 billion pretax profit for the first half of 2011 up from $11.1 billion a year ago. But to the bank’s employees‚ they may not dare to join the celebration. It is because most of them would become unemployed in the next second. HSBC announced its strategy to cut 30‚000 jobs before 2013 for cost savings and shaping the
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ORGANIZATIONS SHR601-6 Assessor: Dr PAULINE LOEWENBERGER HSBC CASE STUDY Executive Summary Financial Institutions are known to be highly imperative of continuation of globalization throughout the world. Hence each and every economy has to focus on establishment and proper functioning of both local and globalised financial institutions. HSBC is one of world recognized organization which has great influence on world economy. HSBC can be identified as world largest banking and financial
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24643602 Jiawei Cao MKX9550 Case Study HSBC The tagline of HSBC—“world’s local bank” reflects HSBC’s positioning as a globe-spanning financial institution with a unique focus on serving local markets. HSBC has served over 100 million customers through 9‚500 branches in 85 countries. Therefore‚ HSBC must do a lot of research before segmenting to the international market. The first consideration of HSBC is that the bank works hard to maintain a local presence and local knowledge in each
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HSBC Technological segment: 1. With the development of Internet and electronic techniques‚ HSBC Bank (China) now has electronic banking service: phone banking‚ personal or corporate online banking‚ message service and so on. 2. The crime rate of banking is increasing‚ especially online banking‚ HSBC Bank (China) takes many high-tech protection measures to avoid materials loss especially online transition. 3. There are an increasing number of Chinese students studying abroad‚ so HSBC Bank
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