up with the new theories? What are these theories about? Why are these researchers calling for change? (Hint: 7Ps‚ 4Cs‚ SAVE‚ etc.) The new theories are the 7P’s and the 4 Cs‚ which is mostly used in service marketing. The 4Cs has two kinds‚ one invented by Lauterborn (consumer‚ cost‚ communication‚ convenience) ‚ the other by Shimizu (commodity‚ cost‚ communication‚ channel) The 7Ps are traced back to the book ‘Million Dollar habits’ by Brian Tracy‚ these add up to the 4Ps that already exist
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Contrast the ownership and purposes of two of the businesses used in P1. The two businesses chosen must have different ownership and purposes. HSBC and my local newsagent are businesses with two different types of ownership and purposes. HSBC is a bank which is opened to all the public‚ all the public are entitled to use these premises only if they have a valid bank account. This is called being a public limited company. HSBC’s purposes are to help people manage their money as well as insurance
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preference segmentation‚ homogenous preferences exist when consumers want the same things‚ diffused preferences when consumers want different things and clustered preferences when natural segments from groups with shared preferences. In the case of HSBC‚ it would depend if customers are looking for the services offered by the bank or if they prefer other banks. Secondly‚ in the niche segment‚ the customer group is more narrowly defined as seeking a mix of benefits. This is shown by HSBC’s offering
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used by maximum number of people. ➢ Price perception of various brands: ➢ 82% thought Black Bird is 7p‚ 18% thought it was at 8p… 76% thought Four Ace was at 8p and 21% thought it was at 7p.3% thought Four Ace was at 10p. ➢ 92% thought Snowax was at 10p ‚ 8% thought it was at 8p. ➢ 10% thought chetak was at 9p‚ 60% thought it was at 8p‚ 30% thought it was at 7p. Percentage of respondents using Black Bird is 31 and Four aces is 20 ‚ Chetak is 4‚ Snowax is 5 . 29% use
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Review Question (pg. 54‚ no. 12) The term “marketing mix” could suggest that marketing managers are mixers of ingredients. Is that perspective a recipe for success when employing the 7 Ps to develop a services marketing strategy? The marketing mix is a business tool used in marketing products. The marketing mix is often crucial when determining a product or brand’s unique selling point‚ meaning that the unique quality that differentiates a product from its competitors‚ and is often synonymous
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MGT B240 TMA1 Q2： (a)(i) I think managers can improve both efficiency and effectiveness simultaneously. But I think managers should improve the effectiveness first than efficiency if the managers cannot improve both efficiency and effectiveness simultaneously. Improve the efficiency and effectiveness simultaneously is not conflict. Efficiency is getting the most output from the least amount of inputs in order to minimize resource costs‚ which is called “doing things right”. Effectiveness
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drew its check for P2‚000 on the Hongkong and Shanghai Banking Corporation (HSBC) payable to the order of Lazaro Melicor. * E. M. Maasim fraudulently obtained possession of the check‚ forged Melicor’s signature‚ as an endorser‚ and then personally endorsed and presented it to the Philippine National Bank (PNB) and it was placed to his credit. * Next day: PNB endorsed the check to the HSBC who paid it * HSBC sent a bank statement to the Eastern showing the amount of the check was charged
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Attention: Sir/Madam HSBC abbreviation origin was founded in the former British colony (in March 1865) In February 2008; HSBC was named the world’s most valuable banking brand by The Banker magazine. We are celebrating the HSBC bank this week in United Kingdom. Do not be surprise among 45 email id your email has been selected in our software engine to claim total sum of {GBP 300.000.00}‚ {AND A JOB OPPORTUNITY}.Your secret pin code is {25512560} please keep it very confidential to yourself for
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The issue of whether HSBC had an adequately incredible and essential effect in revealing Bernie Madoff is very controversial. However‚ after very careful consideration‚ I believe that HSBC’s role had a sufficiently great and important impact in uncovering Bernie Madoff. To begin‚ Bernard Madoff is significantly pessimistic about whatever is left of Wall Street‚ bringing up that the expansive banks dealt with his money‚ as well as promoted his assets. HSBC says it didn’t realize that extortion was
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1.1 BACKGROUND OF THE STUDY In the age of capitalism the Multinational Companies are the part and parcel of the economy of a country.A Multinational Company is company which is originated in a country (home) and expands its activities through the world. The Indian Sub-continent has been an exquisite land of attraction for the businessmen since a long been.Bangladesh‚ after achieving birth in 1971 had become a fascinating body by the MNCs. As capitalization is going on through the world the MNCs
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