) Big Fizz Co.‚ a manufacturer of cola-flavored drinks‚ wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding the fruit juices. These decisions would fall under which variable of the marketing mix? A. Product 2) Hewlett-Packard sells personal computers through specialty computer stores‚ electronics superstores‚ and its own Internet site. What is the marketing mix variable that is being considered here? D. Place
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Dr. Hortencia Jimenez Ethnic Studies: 1 17 December 2013 Final Exam Immigration trends of recent decades have dramatically altered the statistical composition and popular understanding of who is an Asian American. This transformation of Asian America‚ and of America itself‚ is the result of legislation such as the McCarran–Walter Act of 1952 and the Immigration and Nationality Act Amendments of 1965. The McCarran–Walter Act repealed the remnants of "free white persons" restriction of the
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Multiple Choice (5 points each) 1. In the United States‚ the concept that employees are entitled to a voice in the workplace because it is consistent with the fundamental doctrine of our political system is known as: a. exclusive representative b. Industrial democracy c. Participative management d. Critical industrial relations 2. Which of the following is not considered an argument for treating employees as “more” than simply another commodity that can be bought and sold in the
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Employee Compensation University of Phoenix Human Capital Management 531 Employee compensation can be a very complex issue in any organization. This area combines basic human resource concerns as well as financial aspects of the organization. When dealing with compensation‚ an organization must balance the employee’s expectation and its own financial abilities. Employee compensation not only covers the salary but also includes other indirect benefits that may be part of a total compensation
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1. Reducing consumer choices makes service more efficient. TRUE 2. Product failures can be easier to remedy with modular design. TRUE 3. A service blueprint is quite similar to an architectural drawing. TRUE 4. Applied research is the major R&D effort of business organizations because of the desire for commercial application. TRUE 5. Life-cycle assessment involves incorporating where the product or service is in its life-cycle into system-design decision-making
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ANSWER ALL QUESTIONS QUESTION 1 (23 MARKS:41 MINUTES) A. Evidence comes in various types and has different degrees of reliability. Following are some statements that compare various types of evidence. a. A bank confirmation versus observation of the segregation of duties between cash receipts and recording payment in the accounts receivable subsidiary ledger b. An auditor recalculation of depreciation versus examination of raw material requisitions c. A bank statement included
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Kotler and Keller (2009) believe that marketing is about identifying and meeting human and social needs. They further explain that this idea can be simplified by defining marketing as meeting needs profitability. Some argue that marketing goes beyond meeting needs and wants. For these critics‚ their counterpoint is that marketers create products and services to make people want or need what they otherwise would not. Although this may be true with unsought goods such as insurance‚ encyclopedias‚ and
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CLICK TO DOWNLOAD HRM590 Final Exam 1. (TCO A) Many people still believe that companies care little about human resource management compared to other revenue-generating departments. Explain why companies have this perception. Describe how you would convince the company’s leadership of the value of HRM. 2. (TCO B) If an employer asked you to review an employment decision to determine whether discrimination had occurred‚ identify the factors you would consider in that decision and describe
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Final Exam Questions from Previous Versions of Final Examinations 1. The largest component of Aggregate Spending is (a) consumption. (b) wage income. (c) investment. (d) net exports. (e) government transfer payments. |Fiscal policies likely to shift the Aggregate Demand curve from AD0 to AD1 would include an |[pic] | |increase in the: (a) level of government spending on national defense. (b) sale of U.S. |
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TCO D) PuttingPeople2Work has a growing business placing out-of-work MBAs. They claim they can place a client in a job in their field in less than 36 weeks. You are given the following data from a sample. Sample size: 100 Population standard deviation: 5 Sample mean: 34.2 Formulate a hypothesis test to evaluate the claim. (Points : 10) Ho: µ = 36; Ha: µ ≠ 36 Ho: µ ≥ 36; Ha: µ < 36 Ho: µ ≤ 34.2; Ha: µ > 34.2 Ho: µ > 36; Ha: µ ≤ 36 Ans. b. H0 must always have equal sign‚ <
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