TAG LINES TAG LINES A tagline is a slogan which succinctly‚ memorably‚ and descriptively sums up a company or product. The art of crafting a tagline is quite complex‚ and several consulting companies actually specialize in creating taglines for their clients. A well constructed tagline can endure in the minds of consumers for years; some taglines have actually outlived their products. Once a company has a tagline‚ it includes the tagline in all its marketing materials to get the tagline
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Government of India Participants Anil Ambani Sachin Tendulkar Ruby Yadav Salman Khan Priyanka Chopra Yog Guru Baba Ramdev Kamal Hassan Mridula Sinha Shashi Tharoor Arvind Kejriwal The team of TV series Taarak Mehta Ka Ooltah Chashmah Amitabh Bachchan Hrithik Roshan Aamir Khan Swachh Bharat or Swachh Bharat Abhiyan (Campaign Clean India) is a national level campaign by the Government of India covering 4041 statutory towns to clean the streets‚ roads and infrastructure of the country.[1][2][3] This campaign
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INTERNATIONAL MARKETING ASSIGNMENT THE IMPACT OF LOCAL CELEBRITY ENDORSEMENTS ON FAMOUS BRANDS IN INDIA & CHINA TABLE OF CONTENTS Pages 1.0 INTRODUCTION 4 1.01 Evolution Of Celebrity Endorsement 4 1.02 How Endorsement Advertisement Has Evolved 4 1.03 Celebrity Endorsement In India 5 1.04 Celebrity Endorsement In China 5 1.05 Globalisation Of Celebrity Endorsements 6 1.06 Localisation Of Celebrity Endorsement On International
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Economic Indicators Economic Policy Global Economy ’US Immigration Bill can lead to $30 Billion/Year Loss to India ’ Press Trust of India | Updated On: August 15‚ 2014 11:22 (IST) Ads by Google IIM-B‚ Weekend Exec. MBA – Post Grad Programme in Enterprise Mgt. Applications Open. Apply now! www.iimb.ernet.in/pgpem New Delhi: The Indian economy could lose $30 billion annually‚ with the IT industry being the hardest hit if the Immigration Bill under consideration in the US Congress becomes a law
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IPL Team Owners‚ Sponsors and Brand Ambassadors Ads by Google Franchising Opportunity www.TheScholarsHub.com Get Our Tuition Center Franchisee. An Investment Of Only 5-10 Lakhs! Following are the team owners of IPL T20 Cricket Teams. Bangalore Royal Challengers • Owner - Liquor Baron Vijay Mallya (UB Group) • Captain – Kevin Pietersen. • Coach – Ray Jennings (South Africa) • Sponsors – Royal Challenge and other UB brands like McDowells and Bagpiper. • Brand Ambassadors – Katrina Kaif‚ Deepika
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The marketing mix in marketing strategy: Product‚ Price‚ Place and Promotion The marketing mix is the set of controllable‚ tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution. The four Ps of marketing: product‚ price‚ place and promotion. The marketing mix can be divided into four groups of variables commonly
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the effect of celebrity endorsement on consumer buying behaviour - January 5th‚ 2010 The crescendo of celebrities endorsing brands has been steadily increasing over the past 20 years or so. Marketers overtly acknowledge the power of celebrity in influencing buyer ’s purchase decision. They have firm believe that likeability or a favorable attitude towards a brand is created by the use of a celebrity. The crore of rupees spent per year on celebrity endorsement contracts show that celebrities like
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Roopali Jayswal Dance 100 Essay2 October 5‚ 2010 Bollywood is the informal term used for the Hindi-based film industry based in India. Bollywood is the largest film producer in India and is one of the largest centers of film production in the world. Bollywood films almost always have a series of songs and dances that sets it apart from industries like Hollywood. Bollywood dancing is a critical part of Indian film and culture and has changed in a number of ways throughout the years. Bollywood
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KCCMS - AMSM Product (Category -Soft Drinks) Coca-Cola is the leading provider of soft drinks in the world. In 2010‚ it not only had the No. 1 selling soda with regular Coke‚ but its Diet Coke brand outpaced Pepsi for second billing. Within the pop category‚ Coca-Cola has a number of brand variants‚ including Dr Pepper and Sprite. The company also produces fruit juices and sports drinks. Emphasis on the soft drink industry‚ though‚ has contributed to Coca-Cola’s ability to distinguish itself
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INDIAN CINEMA AND COMMUNAL POLITICS “Pictures can and do make a difference. Strong images of historical events do have an impact on society. They can help with change.” -Charles Moore Indian Cinema or Bollywood produces over 750 films a year‚ released across 12‚000 theatres in the country. Popular for its tear-jerking plots‚ colourful and exotic
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