DEVELOPMENT: LOCAL CLUSTERS IN A GLOBAL ECONOMY By: Porter‚ Michael E.; Economic Development Quarterly‚ Feb2000‚ Vol. 14 Issue 1‚ p15‚ 20p‚ 4 diagrams Economic geography during an era of global competition involves a paradox. It is widely recognized that changes in technology and competition have diminished many of the traditional roles of location. Yet clusters‚ or geographic concentrations of interconnected companies‚ are a striking feature of virtually every national‚ regional‚ state‚ and
Premium Productivity Economic geography Economics
Maybelline target market research Maybelline is an international cosmetic brand‚ now owned by L ’Oreal that has been created originally in 1915 by its founder chemist T.L. Williams when he was only in his twenties. Williams was inspired by his younger sister after noticing her applying a mixture of Vaseline and coal dust to her eyelashes to get a fuller darker look‚ and that is when he adapted this idea and started applying it in his small laboratory‚ and started growing bigger from there until
Premium Mascara Cosmetics Target market
Segmentation and Target Market MKT/571June 09‚ 2014Erica Hayes Segmentation and Target Market Marriott International‚ Inc. was founded by J. Willard and Alice Marriott in 1927 and has been a leading hospitality company for over 80 years. It has more than 3‚900 properties‚ 18 brands‚ and associates with its headquarters in Bethesda‚ Maryland‚ USA. The company boasts of revenues of nearly $13 billion in the fiscal year 2013 and is expanding globally. This paper specifically discusses the market segmentation
Premium Marriott International Marketing
Marketing Strategies Target Market Sport Chek Sportchek mainly focuses its target on teenagers and youth who are constantly active with sports or doing exercises. This is based on their lifestyles or the psychographic variables. The main way to attract this group of consumers is by “keeping them in shape” since physical appearance is important. However‚ they also target other age group like children and older citizens (both males and females). Children are not a main target. However they can be
Premium Marketing Advertising Management
CRISIS SPOTLIGHT How to Market in a Downturn by John A. Quelch and Katherine E. Jocz • Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 How to Market in a Downturn 12 Further Reading A list of related materials‚ with annotations to guide further exploration of the article’s ideas and applications Reprint R0904D FINANCIAL CRISIS SPOTLIGHT How to Market in a Downturn
Premium Marketing Recessions Recession
2. How would you describe the respective attitudes of Martin and Green: ethnocentric‚ polycentric‚ or geocentric? What factors do you suspect of having influenced their respective attitudes? Charles Martin has a geocentric attitude while James Green’s attitude is ethnocentric. While in college‚ Martin majored in African studies. Upon graduation‚ he served in the Peace Corps in Kenya. During this time‚ he became accustomed to business procedures in Africa. He really enjoyed working in Kenya
Premium The Culture Yoweri Museveni Kenya
Lenge Kotzé (KOT002) Class: Wednesday 16:00 6/21/2013 FTH02/01 DEGREE QUESTION 1 I hereby confirm that this essay doesn’t include any plagiarism and that it is my own work referenced according to the Harvard referencing guide. Lenge Kotzé “The Orient has helped to define the West as its contrasting image‚ idea‚ personality‚ experience.” (Said 1991:2) Issey Miyake and Yohji Yamamoto were among the first non-western designers to be included in the official world of
Premium Clothing Fashion design Western culture
Plato’s Republic and More’s Utopia How would you define happiness? Would you say happiness is always a good thing? Or would you say the complete opposite and say it’s a bad thing. At that moment you might even ask yourself‚ could it even be bad? Whether or not you believe happiness is good or bad you know one thing for certain‚ and that is‚ happiness is defined by what you define it to be regardless of anyone else. But between Plato’s Republic‚ and More’s Utopia happiness is defined by one main
Premium Definition Happiness Extensional definition
With further details‚ Emirates-Qantas partnership will have global reach; Qantas adjusts partners CAPA > Aviation Analysis > With further details‚ Emirates-Qantas partnership will have global reach; Qantas adjusts partners 12th September‚ 2012 © CAPA While the seismic Emirates-Qantas partnership was announced as covering northern Africa‚ Europe‚ the Middle East‚ New Zealand and Southeast Asia – by all means a large portion of the world – Emirates and Qantas are laying the seeds for the
Premium Qantas Melbourne Airport British Airways
How do you account for the rise of the Born Global? Introduction Since 1980s‚ along with the development of economic globalization‚ there is a new form of enterprise internationalization in the global range which called Born Global enterprises. This type of firm normally engages in significant international activity and promptly starts penetration to the international market from its establishment. But more remarkably‚ those Born Global firms get involved in international market and participate
Premium International trade Globalization Multinational corporation