MARKET ORIENTATION – ESSENTIAL FOUNDATION FOR A STRONG MARKETING STRATEGY Electricity Company of Ghana is a limited liability Company wholly owned by the Government of Ghana and operating under the Ministry of Energy (ME). The Company was incorporated under the Companies Code‚ 1963 in February 1997. It began as the Electricity Department on 1st April 1947 and later became the Electricity Division in 1962. It was subsequently converted into the Electricity Corporation of Ghana by NLC Decree
Premium Marketing
optimal use of the elements of promotion (Advertising‚ Sales Promotion‚ PR & Personal Selling). THE ROLE OF PROMOTION Competitive Advantage High product quality Rapid delivery Low prices Excellent service Unique features MARKETING COMMUNICATION PROCESS Communication is the process by which we exchange or share meanings through a common set of symbols. 2 categories of communication: a) Interpersonal communication: Direct‚ face-to-face communication between two or more
Premium Marketing Pricing
clearly departs from the one-best-way approach of the traditionalists. It encourages managers to analyse and understand situational differences and to choose the solution best suited to the organisation‚ the process and the people involved in each situation. The quality viewpoint of management This viewpoint emphasizes achieving customer satisfaction by providing high quality goods and services. It is defined as how well a product does what is supposed to do. The flexible viewpoint of management
Premium Management
Managers and management. Managerial competencies‚ communication‚ planning and administration‚ teamwork‚ strategic action‚ global awareness and self-management. Effective managers must pay attention to what goes inside and outside of their organization. Organization is a coordinated group of people who function to achieve a particular goal. Every organization has a structure and strives to achieve goals that individuals acting alone could not reach. All organizations strives‚ to achieve specific
Premium Management
solutions to market needs. Product Managers…. * Identify profitable opportunity * Launch products into market * Analyze the performance of the products already in the market * Promote extensively that longer meet market needs Micromax is an Indian consumer electronics company located in Gurgaon‚ Haryana‚ India. It is one of the leading mobile phone manufacturers in India as well as in the world. According to industry analysts‚ as of 2012‚ Micromax leads the Indian tablet market with a share
Premium Marketing Strategic management Business development
SWEBCO www.swebco.se Step-by-Step Guide to Registering a Company in Qatar SWEBCO الدليل اإلرشادي المفصل لتسجيل األعمال في قطر Page 1 Step-by-Step Guide to Registering a Company in Qatar Step 1: Name search The name for the new business must be unique and not already registered as a trade mark at the Ministry of Business and Trade (MBT). To confirm this‚ you have to physically visit the Commercial Registration section of the MBT and search for the specific company trade
Premium Periodization
Jayanthi watte‚ Midigama‚ Ahangama. 10th December 2012. Manager Human Resources‚ Hotel Galadari‚ 64‚ Lotus Road‚ Colombo 1. Sir‚ I am a final year undergraduate in Ayurveda Medicine at the Institute of Indigenous Medicine‚ University of Colombo and have completed a special course in Ayurveda
Premium Sri Lanka Colombo Ayurveda
OPPORTUNITIES‚ CHALLENGES AND MARKETING STRATEGY FOR SERVING BOTTOM OF THE PYRAMID MARKET Mridanish Jha Assistant Professor‚ Cambridge Institute of Technology‚ Ranchi‚ India Email: mridanishjha@gmail.com ABSTRACT This article present insight into the nature and characteristics of BOP markets‚ the challenges that organization will encounter when venturing into them and the strategies to counter these challenges. In the recent past‚ there has been an interest in marketing to the Bottom of the Pyramid
Premium Marketing Poverty
Introduction: "Marketing is marketing‚ irrespective of the product or marketplace". This is a theme common to many introductory marketing texts and degree courses. The two most common exceptions cited to this proposition are buying behavior models between consumers and business buyers and the extended ingredients of the services marketing mix. While the overall sentiments of marketing hold true across product and market boundaries‚ perhaps the differences are in fact more marked? Intends to spark
Premium Marketing
CHAPTER 2 SCIENTIFIC INVESTIGATION Instructional Goals 1. To help participants comprehend that scientific research offers assurance to the manager that the results of a study can be relied upon and further action can be taken at low risk. 2. To impress on the students that business research‚ however rigorously conducted‚ cannot produce 100 percent scientific results in terms of precise solutions. 3. To sensitize participants to being watchful about observing the different cues in the environment
Premium Scientific method Research