CEMEX is one of the world’s top producers of cement and concrete manufacturer and it is rapidly spreading across the globe‚ serving thousands of customer’s everyday through a worldwide network. CEMEX based in Mexico. At first CEMEX’s strategy are improve and increase their profit to more efficient by selling products and turn into selling of complete solution because they have difficulties in their business‚ because of lack of well communication system‚ weather changes‚ traffic jams and problems
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5‚ 2009 CEMEX: Globalization “The CEMEX Way” Donald R. Lessard and Cate Reavis When one wants to globalize a company‚ especially when it is from a developing country like Mexico‚ you really need to apply more advanced management techniques to do things better. We have seen many cement companies that use their capital to acquire other companies but without making the effort to have a common culture or common processes‚ they get stagnant. 1 —Lorenzo Zambrano‚ Chairman and CEO CEMEX On June 7
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1. What benefits have CEMEX and the other global competitors in cement derived from globalization? Globalization has given many benefits to CEMEX and its competitors. First of all‚ it reduced the tariffs of product exportation by acquiring local plants and facilities instead. By doing so‚ these cement companies could control the localized quarries‚ which give them the proximity to the raw material needed for cement production. No need to ship the goods across the border‚ therefore no tariffs on
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3. Why CEMEX preferred equity entry mode (mainly acquisition) instead of non-equity entry mode (such as exporting) in its international expansion? Use relevant IB theory to support your argument. CEMEX opted for the acquisition based method of entry to a foreign country due to the increasingly difficult trading barriers imposed by the USA 4. Critically anayse the reasons for CEMEX and other firms to buy existing capacity to enter new fields rather than greenfield entry strategy? * Because
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CEMEX Cemex is one the leading producer of cement in the world. The company was born in 1906 in Mexico as Cementos Hidalgo. The actual name was given in 1931 after the acquisition of the Cementos Portland Monterrey; the company was renamed Cementos Mexicanos – CEMEX. The company grew very fast in Mexico and soon became the first cement producer in the country but it was during the 90’s that the top management came to the decision that the future of the company will go thru the expansion in the
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CEMEX What benefits have CEMEX and the other global competitors in cement derived from globalization? More broadly‚ how can cross-border activities add value in an industry as apparently localized as cement? There have been several benefits for CEMEX and its global competitors derived from globalization: (strategic group‚ part of the big six competitiors) International trade offered opportunities to arbitrage price differentials. Import from low cost countries and sell to 3rd parties to
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Cemex Key points summary | |Cemex was originally founded in 1906 as Cementos Hidalgo and became Cemex (Cementos Mexicanos) after a merger | |Case Summary |with Cementos Portland Monterrey in 1931. Throughout the 1960’s‚ 70’s‚ and 80’s‚ Cemex expanded throughout | | |Mexico to gain a 65% share of the domestic market by the end of the 1980’s. Under the leadership of CEO Lorenzo | |
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By 1999 the cement industry had emerged six major international competitors: Holderbank‚ Lafarge‚ CEMEX‚ Heidelberger‚ Italcementi‚ and Blue Circle. These six majors owned 500 million tons of capacity‚ representing slightly over one-quarter of the world total‚ or over one-third of the total excluding China.
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Internalization theory addresses the efficiency issue. For these reasons‚ many economists favor internalization theory as an explanation for FDI‚ although most would agree that the imitative explanation tells an important part of the story. Vernon’s theory has merit. Firms do invest in a foreign country when demand in that country will support local production‚ and they do invest in low-cost locations(e.g‚ developing countries) when cost pressures become intense. However‚ Vernon’s theory fails to explain
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Questions 1. What benefits have CEMEX and the other global competitors in cement derived from globalization? More broadly‚ how can cross-border activities add value in an industry as apparently localized as cement? CEMEX and their competitors have realized many benefits from globalization. The first of these was a reduction on tariffs associated with exporting their product. If the manufacturer has a localized facility‚ they do not have to pay export tariffs on the delivery of cement. Next
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