M1 Unit 2 business In this document I am going to be discussing the differences and the similarities between the business aims and objectives of a restaurant and a charity and explain why they are different. The restaurant The aims of the restaurant are to make money and the business will then put back any money into the business to make it expand and also to pay wages. The restaurant also wants to be serving high quality food to maximize profit‚ an objective for the restaurant is too break
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Introduction Hospital Corporation of America (HCA) is a proprietary hospital management company. The company has been following an acquisitive strategy by taking over hospital companies and not-for-profit hospitals. The firm is also considering expanding into new health service areas like home health care and outpatient surgery. The company is at a crossroads with regard to its financial goals; HCA currently faces the likelihood of adverse changes to the Medicare/Medicaid policy which could strain
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Course: Biopure Corporation 1. Decision: Biopure should launch Oxyglobin at a price of $200 immediately in the market. The early introduction of Oxyglobin may jeopardize the ability to set a high price for Hemopure‚ but the benefits of introduction will outweigh the risks. 2. Recommendation: Biopure should price Oxyglobin at $200 per unit. At the same time‚ it should enlarge the production capacity as soon as possible to satisfy the potential market demand for Hempure. As for the distribution
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phone maker. Promotional Mix The promotional mix is how a business attempts to communicate with various target audiences and is a key element in the overall marketing mix. There are 6 main points which the promotional mix revolves around‚ these are; * Advertising -Presentation and promotion of ideas‚ goods‚ or services by a sponsor. * Publicity/Public relations - Paid stimulation of supply for a product‚ service‚ or business unit etc. by planting significant news about it or a favorable
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The history of Nokia History of Nokia - one of the most incredible sagas of business 90-x of the last century. As written magazine BusinessWeek‚ in the early 90’s Finnish conglomerate bothered far removed from cellular problem: then began to decline sharply sales standing at the threshold of collapse of the Soviet Union ... toilet paper. And by the end of the millennium the same Finns shifted toward cell phones‚ surpassed by new market and Ericsson and Motorola. Nokia quickly enough became one of
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Unit one: Principles of personal responsibilities and working in a business environment Assessment You should use this file to complete your Assessment. • The first thing you need to do is save a copy of this document‚ either onto your computer or a disk • Then work through your Assessment‚ remembering to save your work regularly • When you’ve finished‚ print out a copy to keep for reference • Then‚ go to www.vision2learn.com and send your completed Assessment to your tutor via your My
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The Core Competence of the Corporation C.K. Prahalad and Gary Hamel Harvard Business Review 90311 HBR MAY–JUNE 1990 The Core Competence of the Corporation C.K. Prahalad and Gary Hamel The most powerful way to prevail in global competition is still invisible to many companies. During the 1980s‚ top executives were judged on their ability to restructure‚ declutter‚ and delayer their corporations. In the 1990s‚ they’ll be judged on their ability to identify‚ cultivate‚ and exploit
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and a function that influence an organisation ’s ability to deliver value to customers. The American Marketing Association (2006) define marketing as "an organizational function and a set of processes for creating‚ communicating‚ and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders." The above definition clearly places marketing as a function‚ and a process. This process is managed by the marketing function in most
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B Corporations Benefit Corporations‚ also known as B corps‚ are a new way to do business in a socially responsible way. Curtis Lum’s article‚ “Legislation would allow for creation of ‘B corps’” published on March 18‚ 2011 in the Pacific Business News‚ talks about the ongoing legislative battle to legally recognize B corps in Hawai’i. An additional article from the PBN‚ published the same day by John Webster‚ “Social responsibility is beginning to take root‚” provides further background to Lum’s
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Revised April 7‚ 2003 Starbucks Corporation: Competing in a Global Market Starbucks Corporation is a Seattle‚ Washington-based coffee company. It buys‚ roasts‚ and sells whole bean specialty coffees and coffee drinks through an international chain of retail outlets. From its beginnings as a seller of packaged‚ premium specialty coffees‚ Starbucks has evolved into a firm known for its coffeehouses‚ where people can purchase beverages and food items as well as packaged whole bean and ground coffee
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