rebranded as Thomsonfly in May 2005. In 2007 Thomsonfly was merged from the travel division of TUI AG and First Choice airways. These two travel agents were merged under the former Air Operator’s Certificate in May 2008. The company was rebranded Thomson Airways on November 1st 2008. The companies head office is situated in Wigmore House‚ Luton Bedfordshire‚ although its registered office is at the TUI Travel House in Crawley. Thomson Airways is one of the world’s largest charter airlines
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Define Tourism: Tourism is when someone travels within their own country or to another country such as Spain‚ weather it is for leisure or business reason and for all other purposes. Types of Tourism Description: Example: Describe Domestic: A domestic holiday is where someone who lives in the UK travel to another part of the UK. An elderly couple who lives Bradford goes on a two week holiday to Scarborough. Describe Outbound: An outbound holiday is when someone who travel out of the
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market research strategies. Jet2.com uses full marketing mix to advertise. 97% of Jet2.com bookings are done online. It is important to have good website. It is designed using eye tracking studies conducted by research company SimpleUsability to know how customers respond to different parts of the website. It gives an idea what customers are looking for in their website. Je2.com website is gathering information through “cookies” this helps to improve the website so user can find the information they
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Sanchez Charlotte Parré Graziella Maria Ottarda Buskerud University College TABLE OF CONTENTS: TABLE OF CONTENTS: 2 I-BACKGROUND INFORMATION ABOUT THE EVENT: 3 II- INTRODUCTION: 4 III-ANALYSIS OF THE MARKETING ENVIRONEMENT WITH TOURISM TO JUSTIFY OUR TARGET MARKET: 5 1) Competitors: 6 IV-DISCUSSION OF SEGMENTATION AND POSITIONING: 6 V-DETAILED ANALYSIS OF OUR TARGET MARKET: 7 VI-THE 4 Ps (PRODUCT‚ PLACE‚ PROMOTION‚ PRICE): 7 1) Prices: 7 2) Place: 9 3) Promotion: 10 4) Product:
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MICROENVIRONMENT Micro environment means the environment with in the organization/company which is totally under the control. a. The company itself (including departments). b. Suppliers. c. Marketing channel firms (intermediaries). d. Customer markets. e. Competitors. f. Publics. 1. The Company’s Microenvironment a. The Company The first factor is the company itself 1). Top management is responsible for setting the company’s mission‚ objectives‚ broad strategies‚ and policies
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0Travel tourism Task 2 Inbound What is inbound travel? This is when people from other countries come and visit the up and all around the UK for a holiday or the purpose of tourism. For instance a person from Spain coming to visit the UK on holiday Domestic What is domestic travel? This is when UK residents travel around the UK for the sole purpose of tourism. For instance a person from Halifax going on holiday to Blackpool or Whitby The difference within the both inbound and domestic is
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marketing for travel and tourism and the influences that marketing has on society. The impact of the marketing environment on travel and tourism businesses. The relevance of marketing research and marketing information to managers in the travel and tourism industry. The relevance of tourist markets compared to business markets for the specific destination. The market segments that would apply to "Deutsch Link" and how they can be targeted through marketing activities. Marketing For Travel and Tourism
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Human-powered transport and animal-powered transport are sometimes regarded as their own mode‚ but these normally also fall into the other categories. Each mode of transport has a fundamentally different technological solution‚ and some require a separate environment. Each mode has its own infrastructure‚ vehicles‚ and operations‚ and often has unique regulations. Each mode also has separate subsystems. A subsystem is a group of many parts that make up one part. All modes of transportation have 6 subsystems
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MICRO ENVIRONMENT includes the following factors. 1.SUPPLIERS : Suppliers are those people who are responsible for supplying necessary inputs to the organization and ensure the smooth flow of production. 2.COMPETITORS : Competitors can be called the close rivals and in order to survive the competition one has to keep a close look in the market and formulate its policies and strategies as such to face the competition. 3.MARKETING INTERMEDIARIES : Marketing intermediaries aid the company in promoting
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Market Analysis of Tourism Industry Table of Contents 1.0 Abstract 2 2.0 Introduction 2 3.0 Specific analysis 2 3.1 Analysis of macro environmental factors 2 3.1.1 The economy 3 3.1.2 Social trends 3 3.1.3 Political environment 3 3.2 Analysis of micro environmental factors 4 3.2.1 The targeted customers 4 3.2.2 The competitors 4 3.2.3 The consumer behaviours 4 3.2.4 An internal analysis with a focus
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