THE SALES FORCE TECHNOLOGY–PERFORMANCE CHAIN: THE ROLE OF ADAPTIVE SELLING AND EFFORT Adam Rapp‚ Raj Agnihotri‚ and Lukas P. Forbes Firms continue to struggle with the implementation of sales force technology tools and the role they play in sales representative performance. This research expands previous literature in the area of sales force automation (SFA) and customer relationship management (CRM) by looking at the consequences after technology adoption by a sales force. Data were gathered from
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will take place by 2015. * WHAT IS SFA? SFA (Sales Force Automation) refers to a set of tools that record all the events in the sales process‚ as well as all pertinent data driven by those events. Even before the first SFA products began hitting the market in the early 1980s‚ this data was recognized as useful for the cultivation of individual customer relationships and‚ in aggregate‚ helpful for determining sales trends and setting sales policies. SFA solutions automate the
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in growing and developing their sales staff. Programs such as “Coaching Moments” and bi-weekly “Touch Bases” encourage sales associates to improve their performance. Nevertheless‚ it is important to evaluate the factors that are driving sales‚ identify potential or hiding issues‚ and find ways to solve them. The Coach stores are categorized according to sales volume from “A “to “D”. An “A” store has the highest sales volume while a “D” store has the lowest sales. The store analyzed in this report
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Sales Force Selection The sales force is solely responsible for building the bottom line of an organization. It is the only department that brings in revenues & hence must be given due importance in the organizational structure. Selection of the sales force must be a careful process that ensures that top quality salesmen‚ who will exhibit motivation‚ a strong orientation towards results & loyalty to the company. Selection is the process of discovering the qualifications & characteristics
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CASE 3 Salesforce 1. How does Salesforce.com use cloud computing? Cloud computing refers to the use of different software applications over the Internet. Salesforce.com provides CRM and other software applications using the software-as-a-service business model over the Internet‚ which eliminates the need for companies to heavily invest in up-front hardware and software and reduces the time to implement new programs and maintain them. Subscribers to Salesforce.com only are required to
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Sales Force Management Proper training for a sales force is vital to the success of the individual as well as the team. According to Spiro‚ Stanton‚ and Rick‚ “The salesperson’s product knowledge‚ understanding of customer needs‚ and selling skills are directly related to the amount of training he or she receives” (2004‚ p. 190). This paper will discuss such instances encountered by Imaginative Staffing‚ Inc.‚ summarize the case study presented in Management of a Sales Force‚ and answer questions
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Examination Paper: Sales Management IIBM Institute of Business Management 1 IIBM Institute of Business Management Examination Paper MM.100 Sales and Distribution Management Section A: Objective Type (30 marks) This section consists of Multiple Choice questions & short notes type questions. Answer all the questions. Part one questions carry 1 mark each & Part Two questions carry 5 marks each. Part One: Multiple Choices: 1. Out of the following which gap arise when the sales force does not have
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would like to thank our advisor Ms. Sabiha Abid for her great support‚ motivation and encouragement. Through her guidance‚ we have gained invaluable experience and insight related to the field of Human Resource Management and Organizational Behavior. How far that little candle throws his beams! So shines a good deed in a naughty world. -----William Shakespeare‚ Merchant of Venice We quote the above verse for Director GlobalCom Solutions and
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many crucial steps that need to happen before you alert anyone. Also you cannot react the same way in every car accident; it could mean the difference between life and death. Minor car accidents‚ like a “fender bender” still should be handled in the most serious fashion. In all car accidents the very first thing you should do is turn your hazard lights on. Depending on your surroundings‚ you ideally should not move your car. If for instance you are on a main road or somewhere with a heavy traffic
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Sales Force In the beginning of the simulation‚ Allround started with 135 members of the sale force. A well equip and knowledgeable sales force can also help a company deliver more value to the customer (Winer & Dhar‚ 2016). The decision to add or contract the sale force was based on the simulation reports and the competitor’s sale force. From the beginning of the simulation‚ we came to a realization that sale force plays a pivotal part of the simulation‚ having the right amount of sale person per
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