IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is a privately held‚ international home products Swedish corporation that designs and sells ready-to-assemble furniture‚ appliances and home accessories. The company is now the world’s largest furniture retailer.[2] IKEA was founded in 1943 by 17-year-old Ingvar Kamprad in Sweden‚ named as an acronym comprising the initials of the founder’s name (Ingvar Kamprad)‚ the farm where he grew up (Elmtaryd)‚ and his home parish (Agunnaryd‚ in Småland‚ South Sweden)
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Currently in international circles there is a great debate over globalisation and whether it is a force for good or bad. The statement oversimplifies the matter‚ of course. But the issue of globalisation and our collective response to it promises to define who prospers and who does not well into the 21st century. Globalisation has positive and negative aspects. On top of its positive aspects comes the tremendous development of new information and communication technology‚ triggers in economic growth
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IKEA associated with manufacturers in foreign countries that provided goods for a lower cost to the company. IKEA bought rugs from India at a cheaper price‚ “To create a better everyday life for the many people‚ however IKEA did not know that India was using child labor. They gained success by selling furniture to the public for a lower price. Unfortunately‚ IKEA was accused for child labor in India. IKEA was told that their producers were using child labor‚ which means that there were children working
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Is Globalisation a good or a bad thing? Introduction Before moving to the main points‚ I’d like to give you an outline of my assessment. Initially‚ I’ll start by exploring the meaning of Globalisation and I will give some example of how it affects us. Thereafter‚ I will explain and clarify you what are the positive and negative impacts of Globalization. Finally‚ I will give my personal opinion about Globalization and a conclusion will be reached. What is Globalisation? We now communicate
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After reading the IKEA case‚ I find following problems‚ * Reluctance to change furniture: mind set of Americans Americans typically have the mind-set that furniture should last a lifetime‚ which is not in-line with IKEA’s value that does not include durability in its products. Thus to increase market share in America‚ IKEA must change the American’s attitude towards furniture as something fun and disposable‚ furniture is something that add value to lifestyle without incurring too much cost
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IKEA is a well-known global brand with hundreds of stores across the world. In order to improve performance‚ it must assess its external and competitive environment. This will reveal the key opportunities it can take advantage of and the threats it must deal with. IKEA responds to both internal and external issues in a proactive and dynamic manner by using its strengths and reducing its weaknesses. Through this‚ IKEA is able to generate the strong growth it needs to retain a strong identity in the
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STRATEGIC ANALYSIS OF IKEA POLITICAL-Foreign investment restrictions-Companies as charity for tax avoidance-VAT increase to 20%-Globalization has eased import rules.-Government regulation climate change act 2008) | Ref13119 | ECONOMICAL-Economic crisis in North America.-Rising raw material and transport cost in 2009-Low spending power due to recession.-Recession in Russia-High import tax in japan | Ref2‚34677 | SOCIAL-Requirements on wood supplier-Brand image-Does not accept child labour-Women
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How Globalisation can help form a better future? In today’s modern world‚ globalisation has a huge impact in our everyday life. It affects every area of our life. Multinational companies setting up branches in our country. There is a higher chance today that we meet someone from a foreign country. Even most of the foods we eat today are not produced locally. These are just some of the effects due globalization. Globalisation increasingly integrates nations together. Countries are no longer separated
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the global village. Globalization becomes a worldwide system because it integrate people across their national boarders making the world operate as a village and therefore making free movements of goods‚ capital and information. The term ’globalisation’ has been subjected to a variety of interpretations. Though it may simply mean global interconnectedness‚ it includes a number of interlinked and complex economic‚ technological‚ cultural‚ environmental and political processes. Impact of globalization
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Modernisation theory Dependency theory World-systems theory What is Globalisation? Band societies previously survived in marginal environments Before 1950 the San of the Kalahari Desert had little contact with industrial nations The introduction of a cash economy Introduction into the military South Africa (S.A) Botswana (the Dobe) migrated to work on S.A mines Cash wages were spent on beer alcoholism Globalisation: Band Societies Cash economy: disrupted patterns of egalitarianism
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