of Natureview Farm | | | Natureview Farm and its management are at a juncture where growth is a must. The strategy and decisions used during this important juncture can have lasting effects on Natureview. This article will examine how Natureview succeeded in the natural foods channel‚ what the strategic advantages and risks of the three options presented along with management and conflict issues and finally making an informed decision on how Natureview should proceed. Natureview Farms
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2013 Natureview Farm Case Study Overview Natureview Farm‚ a small yogurt manufacturer‚ has performed very well and increased its revenues by more than 130 times in one decade. Despite this growth‚ they had struggled to maintain a consistent level of profitability and in 1997 had an equity infusion from a venture capital firm to fund strategic investments. However‚ the VC firm has now (2000) needed to cash out of its investment in Natureview. As a result‚ the president of Natureview Farm
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Natureview Farm Natureview Farm has a few basic goals in this case. Goal 1: Natureview needs to increase its revenues to $20 million before the end of 2001. Goal 2: Natureview must maintain its strong brand image. Goal 3: Natureview must not turn its back on its loyal customers‚ suppliers‚ and distributors. Strengths * Natureview produces yogurt with a family recipe that uses completely natural ingredients and is also organic. Natureview does not use milk from cows that are artificially
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Background Natureview Farm manufactures organic yogurt which it sells through natural food stores. Able to achieve steady profitability with the aid of strict financial controls and a VC capital infusion in the late nineties‚ the company now needs to grow revenues from $13M to $20M (54%) in less than two years to better position itself for alternative funding or possible acquisition. To solve this dilemma‚ senior management has narrowed their possible actions to three distinct options. Problem
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Why has Ebay succeeded as an online auction marketplace while so many others have failed? eBay was one of the first online marketplaces on the world-wide web. It was created as an online auction website‚ but it has now became the largest online marketplace that exists. eBay’s success truly created a pricing revolution by allowing buyers to determine what they would pay for an item; the result pleases both sides because customers gain control and receive the best possible price while sellers make
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manufacturer with annual revenue of $13 million. It produces three different size cups – 8 oz. cup‚ 32 oz. and 4 oz. cup multipack and operates through the natural foods channel. Nature view has established its brand as a premium yogurt brand in the natural foods market and is now considering expanding its operations into the supermarket channel to reach its revenue target. The company is faced with the strategic marketing decision to increase its revenues from $13 million to $20 million‚ almost a
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Natureview Farm Case Analysis – 5 November 2013 Natureview Farm is the leading manufacturer of refrigerated cup yogurt in the natural foods channel. From its founding in 1989 through 1999‚ Natureview grew its revenues from less than $100‚000 to over $13M by selling only 8oz and 32oz yogurt cups. However‚ in 1997‚ in order to fund strategic investments‚ Natureview received an equity infusion from a venture capital firm‚ which needs to cash out of its investment‚ forcing Natureview to either
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Natureview Farm Case Natureview Farm is a small yogurt manufacturer with annual revenues of $13 million. It produces three different size cups – 8 oz. cup‚ 32 oz. and 4 oz. cup multipack. However‚ Natureview’s goal is to increase its annual revenue to $20 million in two years. With a solid relationship with its current‚ successful strategy in the natural foods channel it is considering expanding into the supermarket channel. Conversely‚ it does not want to hurt the company brand it has created as
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Current Situation Natureview Farms needs to grow revenue from $13 million to $20 million before the end of 2001‚ which is 22 months away. The company must reach this goal to attract new capital investments after the venture capital firm cashes out its investment. While revenue growth is the
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Natural dog food and natural food produced for consumption by humans‚ uses the word natural to imply that the food produced does not contain preservatives or anything else that can be considered unnatural. Since it is not regulated‚ many are wary of the label ‘natural’. The organic labels come directly from the USDA and those labels are only used by farmer’s who are certified and inspected on a regular basis. Several years ago an inspection and study was performed by the government and the results
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