ASSIGNMENT MARKETING MANAGEMENT Prepared by: Simchit Say-Khoo FIN No: G1328375W Batch: ABMD 1578A Course: Advanced Diploma in Business Management Lecturer: Roland Kiew 1.0 INTRODUCTION 1.1 BACKGROUND INFORMATION Nissan Motor Company Ltd‚ formerly known as Nihon Sangyo‚ is an internationally renowned automobile firm that was established in 1933 by Yoshisuke Aikawa (Nissan‚ 2015). Now‚ almost 80 years later‚ Nissan has proliferated in size to become one of the world’s prime automobile suppliers
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How Has American Business Changed In the Last 50 Years? In the last fifty years America has encountered more changes than ever before. The prosperity of our county driven by American consumerism has enabled businesses and individuals to branch out beyond the corporate‚ business as usual‚ models. Consequently‚ individual creativity sparked the entrepreneurial drive that facilitated the technical revolution of the 1970’s and beyond. Sure some could argue that the industrial revolution of the
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The sources of data in this report are all Secondary Sources. 1.3.3. Data collection procedure: Related Websites‚ journals‚ articles 1.4 Scope of the study This report has been asked for the study of doing business through social networking websites. While investigating the pattern of business through social networking websites‚ it is very important to know about the social networking websites‚ other relevant facts that
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Internet"How the Internet has fundamentally changed our society."The Internet is indeed the "superhighway" of communication in our modern world. Many types of people such as workers‚ families and criminals travel our nation’s interstates. These various types of people are also found on our "superhighway" of communication. Originally the Internet was an innovation to improve communication in our society and world. We will discuss the pros and the unexpected cons of this new innovation. As our course
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person and it was hard for me to get out of my shell and talk to people. Once I entered High School‚ I was introduced to my High School’s Theater Company and it changed my life. Theater has changed me into the committed‚ organized‚ and cooperative person that I am today. I am involved with stage crew in my Theater Company and this teaches me how to apply myself and my knowledge into work to create something amazing. I love seeing a play start from auditions to the last show-night. Opportunities to collaborate
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make a call or text. Daily life has changed immensely over the past couple of decades in technology‚ playing games‚ and communication. First‚ there are many different changes in the way we read and the material that we read. A stone tablet is no longer required because we have other ways to read. Second‚ communication has changed a lot in the past 100 years. We no longer have to send snail mail nor wait on it. Last‚ the way kids play games has been changed due to technology advancing. Board
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How technology has changed the way we live Nowadays‚ people live in a completely different life compared with years ago since the arrival of the technology. We have seen technology growing from a baby until today it plays as an essential part of our life. It has changed the way we live ‚ include the way we work‚ learn ‚ socialize and play. To begin with‚ technology has played an important role in our work. In olden days ‚ people had to commute to work‚ but recently‚ there is a job called
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of brand equity‚ which occurred in the late 1980’s was pivotal because it changed the way that marketing was perceived. Brand Awareness – is assets that can be extremely durable thus sustainable. It can be very difficult to dislodge a brand that has achieve dominant awareness level. Brand Loyalty - An existing base of loyal customers provides enormous sustainable competitive advantages. It reduces the marketing costs of doing business‚ since existing customers usually are relatively easy
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managing the product life cycle Kotler et al.‚ Principles of Marketing‚ 6th edition © Pearson Education Limited 2013 Slide 9.2 New product development and product life-cycle strategies Topic outline • • • • • New product development strategy New product development process Managing new product development Product life-cycle strategies Additional product and service considerations Kotler et al.‚ Principles of Marketing‚ 6th edition © Pearson Education Limited 2013 Slide 9
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Vodka: creating advertising history The Absolut advertising campaign was often regarded by advertising experts as one of the most brilliant‚ innovative‚ successful and long-running campaigns ever. The several prestigious awards that the campaign has won since its first ad was launched stand as testimony to this fact (See Table) for details of some of the awards). Table: A brief list of awards won by Absolut advertisements Year | Award(s) | 1989 | The Kelly Grand Prize for the ad
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