CORPORATE STRATEGY POSTER PRESENTATION HCL Enterprise Alagu Sundarraj S (11AD02) Industry Profile: Company profile: HCL Enterprise is a garage startup founded in the year 1976. It started as Microcomp and used brand name Televista for selling calculators. Shiv Nadar along with his ex DCM employees Ajai Chowdhry‚ Arjun Malhotra‚ Subhash Arora‚ Yogesh Vaidya‚ S. Raman‚ Mahendra Pratap and DS Puri started the enterprising venture. Group Companies: HCL AXON HCL Technologies
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HSBC: Who’s the Boss? HSBC: Who’s the Boss? Case Overview In September 2010‚ the business world was shocked by a public boardroom debacle at HSBC. Incumbent Chairman‚ Stephen Green‚ had announced his pre-mature departure from HSBC ahead of schedule‚ putting HSBC’s succession plan into the spotlight. An unforeseen and public power struggle ensued‚ with speculation as to whether incumbent CEO Michael Geoghegan or one of several other possible candidates would get the top job. The chaotic succession
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Starbuck ’s has become a staple of American culture and for the most part‚ if you are in your 20 ’s‚ you have grown up with it and this has become what you expect coffee to be. Who can blame you‚ it is everywhere‚ so "wake up and smell the coffee"! I plan to tell you about the strategies that this giant uses‚ that have taken it from humble beginnings to a worldwide phenomenon. I also intend to explain how Starbucks is taking China by storm‚ mainly because marketer / entrepreneur Howard Schultz ’s
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Executive Summary HSBC wants to be known as the world’s local bank and this tagline reflects HSBC positioning as a globe spanning financial institution with a unique focus on serving local markets. The Hong Kong and Shanghai Banking Corporation Ltd (HSBC) was established in 1865 to finance the growing trade between China and the United Kingdom and currently‚ it is the second largest bank in the world. In spite of serving more than 100 million customers through 9500 branches in 79 countries‚ the
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24643602 Jiawei Cao MKX9550 Case Study HSBC The tagline of HSBC—“world’s local bank” reflects HSBC’s positioning as a globe-spanning financial institution with a unique focus on serving local markets. HSBC has served over 100 million customers through 9‚500 branches in 85 countries. Therefore‚ HSBC must do a lot of research before segmenting to the international market. The first consideration of HSBC is that the bank works hard to maintain a local presence and local knowledge in each
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STARBUCKS’ SPILLS INTO CHINA Although the first Starbucks opened in 1971 it wasn’t until the 1990s that the company became the iconic coffee symbol of America. Starbucks’ popularity exploded along side a changing generation of young Americans who were on the move and connected to the world-wide-web‚ while yearning for bigger and better‚ no matter the cost. This generation quickly became known as the "_Starbucks Generation_" and now‚ a decade later; it’s spilling over into a thriving China. Starbucks entered
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International Strategy (Starbucks Global Expansion Strategy with a Focus on China). By: Victor F Griffith Business 401 18 March 2010 1 Starbucks Global Expansion Strategy with a Focus on China. Who doesn’t like great tasting Coffee? One must contend that when it comes to a good cup of coffee‚ Starbucks has it figure out. The company has come a long way from when it was first founded in Seattle‚ Washington in 1971. Starbucks vision to become a global player in the coffee business has been at
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Compare and contrast standardized‚ concentrated and differentiated Global Marketing. Critically evaluate each strategy with an example from a global company to illustrate the differences There is a tendency for international corporate-level strategies to be substituted for global marketing strategies; namely‚ multi-domestic strategy to concentrated marketing‚ global strategy to standardized marketing‚ and transnational strategy to differentiated marketing. However‚ the borderline lies as the former
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Question 1: HMC’s problems and strategy Introduction: During 1980s and 1990s‚ Hyundai group had been affected by several factors whether internally or externally which had a huge influence on its market position and brand image‚ in particular its U.S subsidiary‚ Hyundai Motor America (HMA). This report will focus on these factors particularly in US and the strategies that help Hyundai to overcome these problems with my point of view regarding whether these strategies were successful or not.
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Global Strategy Introduction Over several decades‚ there are several forces and rapid change in worldwide businesses which have been driven companies around the world attempting to survive in this uncontrollable changing. Such factors are tariff reduction‚ non-tariff barrier‚ free trade agreement‚ maturity in domestic market‚ threat from worldwide competitors and the rise of newly industrializing counties (NICs) such as Thailand‚ Hong Kong‚ Taiwan and so on where able to back up for sophisticated
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