Agenda “The present students have enough to learn and gain from their seniors; by seeking help and guidance from the past students‚ the juniors who are presently pursuing their education in the college must grow with time and be successful in attaining key positions in society” Good Evening Ladies and Gentlemen Welcome to the Felicitation of PSG Alumni of Coimbatore Lets begin our function with a prayer song by Niya Mary Joseph from PSG Institute of Management Now Lets welcome Prof Dr. Radhakrishnan
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Contemporary Management Research Pages 51-60‚ Vol. 8‚ No. 1‚ March 2012 Purchasing Cosmetic Products: A Preliminary Perspective of Gen-Y Uchenna Cyril Eze Monash University E-Mail: uc_chinwe@hotmail.com Chew-Beng Tan Multimedia University E-Mail: cbtan23@hotmail.com Adelene Li-Yen Yeo Multimedia University E-Mail: shinoda_lene87@yahoo.com ABSTRACT The cosmetics industry in Malaysia is growing rapidly at an annual rate of 13%. This is because of the increasing number of working women‚ increased
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ADVERTISING TO GENERATION Y: Members of Generation Y : the demographic loosely defined as those born between 1980 on the early end and 2000 on the high end are truly the product of the turbulent times in which they were reared‚ and present a challenge for marketers who dare target this shrewd and‚ yes‚ narcissistic generation. You’ve heard that they don’t watch TV‚ and you’ve probably been told that they don’t read that much. Your research tells you that you can’t target them through MTV anymore
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journal|last=McCombs|first=M|author2=Shaw‚ D|title=The agenda-setting function of mass media|journal=Public Opinion Quarterly|year=1972|volume=36|issue=2}}By comparing the salience of issues in news content with the public’s perceptions of the most important election issue‚ McCombs and Shaw were able to determine the degree to which the media determines public opinion. Since the 1968 study‚ published in a 1972 edition of ’’[[Public Opinion Quarterly]]’’‚ more than 400 studies have been published on the agenda-setting function of the
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Generation Y is known as the generation that was born in the 1980s and 1990s‚ although experts do not agree on when this era started. The people who create Generation Y are often the children of baby boomers and are therefore called echo boomers or Generation X. Most of them are in their late teens or twenties and totally different from other generations. The most significant difference between generations X and Y are that X kids are often thought of as the "lost" generation raised at a time when
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How should Ford Motor company market differently to Generation Y‚ Generation X‚ and baby boomers? Each generation has its own characteristics‚ attitudes and lifestyle. Understanding their needs‚ wants and buying behaviors is essential to be able to connect with them. Efficient communication to convey the message will help gain their trust. Once gained‚ with their attention captivated‚ it will be easy to position the brand in their minds. Ford Motor Company should be prepared to serve people
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the true catch is how to manage them and make the most of their abilities. Because of their generation gap people tend to think differently‚ have different communication styles and have different working styles. Their age gap can also lead to friction in decision makings but if one manages them effectively their age gap can be beneficial to the company and can boost company’s profits. Mostly‚ right now there are 4 generations working side by side known as- Baby Boomers- Baby Boomers are the people who
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LEADERSHIP STYLE AND BEHAVIOR AMONG BABY BOOMERS‚ GENERATION X AND GENERATION Y By Nortini I Table of Contents Page Introduction 2 1.0 Work Behavior Characteristic between Baby boomers‚ Generation X and Generation Y 1.1 Baby Boomers 3 1.2 Generation X 4 1.3 Generation Y 5 2.0 The Challenge 2.1 Characteristics of each generation 6 2.2 Perception of other generations 7 3.0 Leadership Styles for Different Generational Groups
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were those that did the fighting. In World War II the average age of the combat soldier was 26...In Vietnam‚ he was 19. In Vietnam‚ he was 19.” Reading these lyrics‚ there are two generations depicted‚ the Silent Generation (1925-1942)‚ and the Baby Boomers (1946-1964). Just as these two generations had their differences‚ so does generations that proceed them. Subsequently‚ the church must deal with these generational ranges‚ and seek
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BABY BOOMERS: AN INSIGHT IN TO HOSPITALITY INDUSTRY Trends and future AJAY THAMPI THARAYIL JAYADEEP 110112562 MIHM The post world war era was a time of peace and opportunities. The safety level of life drastically increased and people started to look forward to the future for safer better and more productive conditions. The generation of people who were born immediately after the World War II (1946) and before 1964
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