1822-6515ISSN 1822-6515 EKONOMIKA IR VADYBA: 2009. 14ECONOMICS & MANAGEMENT: 2009. 14 IMPACT OF TECHNOLOGY ADOPTION ON CONSUMER BEHAVIOUR Elina Gaile-Sarkane Riga T echnical University‚ Latvia‚ elina.gaile-sarkane@rtu.lv Abstract Fast development of equipment and technologies‚ economic globalization and many other external circumstances stimulate the changes in consumer behavior. Usually consumer behavior has drawn upon theories developed in related fields of study of human behavior such as psychology‚ sociology
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using goods and services - has become an important attribute for time poor consumers. Berry‚ Seiders and Grewal (2002) proposed that convenience can be measured as a five dimensional construct comprising decision‚ access‚ transaction‚ benefit‚ and post-benefit. This paper examines the empirical reliability and validity of Berry et al’s five dimensions within one service setting. The results of a survey with 443 service consumers found that the five measures were all reliable (i.e. an alpha of above
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I. Introduction Studying human personality is very important in predicting the consequent behaviour of employees in an organization (Robbins & Coulter‚ 20011). Personality‚ as described by Robbins et.al (20011) is “the unique combination of emotional‚ thought and behavioural patterns that affect how a person reacts to a situation” (p. 307). Through predicting the different human behaviours‚ the organization find ways in dealing with them‚ may it be positive or negative‚ that need a certain course
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Introduction The purpose of this short report is to discuss the selective attention process and further to that discuss how it affects consumers. Every decision a consumer makes‚ whether to purchase or not‚ will be influenced by a number of factors. Consumers today experience a wide variety of messages (stimuli) from marketers across many different mediums. It is the consumers’ ability to decide whether to accept or reject which messages resonate with them according to their own needs‚ wants and
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Birth Order and Personality: Does a Person’s Birth Order Affect Their Personality? More than half of the United States presidents are the first born child. Television stars and movie stars such as Oprah Winfrey and Brad Pitt are also first born children. “First born children are known to be natural leaders” (Cane). Birth order could affect the reason this person made it to Hollywood. Birth order does affect a person’s personality. Many people consider their personalities as what makes them
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INTRODUCTION Consumer behaviour study is based on consumer buying behaviour‚ with the consumer playing the three distinct roles of users‚ payer and buyer. Consumer behaviour is the study of when‚ why‚ how‚ and where people do or do not buy products. It blends elements from psychology‚ sociology‚ social anthropology and economics. It attempts to understand the buyer decision making process‚ both individually and in groups. It studies characteristics of individual consumers such as demographics
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3/11/2013 Consumer behaviour Lect. M.Černikovaitė © lekt. M.Černikovaitė 1 Consumer behaviour Definition of consumer bahaviour External and internal factors influencing conumer behaviour Decision making process R. Urbanskienė ir kt. Vartotojų elgsena. KTU. 2000. Schiffman‚ Leon G. Et al; Consumer Behavior. 2003. Consumer behaviour : applications i n marketing / Robert East‚ Malcolm Wright and Marc Vanhuele. -- Los Angeles (Calif.) : Sage Publications
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Consumer Behaviour Consumer behaviour is the behaviour that consumers display in searching for‚ purchasing‚ using‚ evaluating and disposing of the products and services that they expect will satisfy their needs. * Personal consumer; buys goods and services for his or her own use‚ for use by the whole household‚ for another member of the household or as a gift for a friend * Organizational consumer; includes commercial for-profit organisations and non-profit organisations‚ public sector
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Does Birth Order Affect Personality? Many people say that birth order can affect your personality; but is this fact‚ or fiction? Many scientists have come together to either prove this wrong or set this statement into the textbooks‚ but does the order of children‚ or lack of if you are an only child‚ actually effect the way you think and act? Experiments and Scientific Research Alfred Adler was one of the first scientists to use birth order to assess his psychological clients in either the late
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Who is a Consumer ? Any individual who purchases goods and services from the market for his/her end-use is called a consumer. In simpler words a consumer is one who consumes goods and services available in the market. Example - Tom might purchase a tricycle for his son or Mike might buy a shirt for himself. In the above examples‚ both Tom and Mike are consumers. What is the difference between a consumer and a customer? Generally‚ a consumer refers to individuals who buy for themselves or their family
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